Boom Town
FEBRUARY 10, 2017
How do you move a thousand people forward a foot at a time, rather than moving one person forward a thousand feet? Scott Shuman had a two-fold problem. The Sue Adler Team set an ambitious goal of $120 million in sales for 2014. Finding and handling the number of real estate leads it would take to reach that goal was problematic. Each client took up hours of an agent’s time.
Boom Town
FEBRUARY 10, 2017
Why Real Estate Teams are Outperforming Brokerages. Brokerages claim massive resources. They have supporting personnel. And they certainly see more transactions. So, how did a real estate team like the Maryland & Delaware Group of Long & Foster perform better than their counterpart? Today, we look at Brandon Brittingham’s strategy and success story.
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Boom Town
FEBRUARY 10, 2017
How can I help my agents? Where can they do better? Where can I do better? Ben Kinney analyzes those questions everyday. He owns and manages one of the top real estate teams in the nation, closed 250 million in sales volume this year, and he’s found some answers that work. Whether you’re just starting out, or you’re looking to expand your current company, the top priority is providing enough business opportunities to your team.
Boom Town
FEBRUARY 9, 2017
So you’re new to real estate online marketing. Whether you’re a newer agent ready to expand past your circle of family and friends, or an experienced agent wanting to go digital for the first time, this startup guide has everything you need to build and boost your online presence. While offline methods like direct mail can still be effective, online marketing a powerfully productive way to target your audience and grow you business.
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Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.
Boom Town
FEBRUARY 9, 2017
In just three years, Stephen Cooley doubled his business to reach $110 million in sales. Considering the average price point in Rock Hill, South Carolina sits around $150k, this was no small achievement for the Stephen Cooley Real Estate Group. This level of exponential growth doesn’t come easy. But with the right people on his team and technology partners by his side, Stephen was able to build a team that propels his success.
Boom Town
FEBRUARY 9, 2017
How the Raines Group Won the Columbus MLS Market. Competitive advantage doesn’t come easy. With nearly 20 years in real estate, the Raines Group has watched new upstarts, seasoned pros, and mega-agents venture into the Columbus, OH area. Staying ahead of them took a fresh perspective on a traditional idea. Here’s their story. The First Move to Dominance.
Residential Realty Today brings together the best content for real estate professionals from the widest variety of industry thought leaders.
Boom Town
FEBRUARY 7, 2017
“On average, an agent in our office typically does 33% of their annual business from a direct BoomTown lead consumer — We’re now seeing people who originally came in the door eight years ago who are running through a 3rd or 4th home with us.” In 2006, Robertson Allen and Jimmy Dye founded their independent real estate firm, The Cassina Group.
Boom Town
FEBRUARY 7, 2017
The best marketing campaigns reach the right people at the right time, with the right information. It all boils down to relevance. Blasting out content to everyone in your contact list, or simply posting listings on your Facebook page is not going to cut it. Ads for luxury properties that reach a starter-home buyer don’t make sense and waste your resources.
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