Fri.Feb 03, 2023

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Real Estate is Looking More and More Like a Freelancer’s Market

Propmodo

Even with the Federal Reserve decreasing their rate hike to a quarter of a percent in this week’s meeting, the tone was that they were going to stick to the principle that a weaker labor market is necessary in order to combat inflation. Inflation seems to be slowing, but the decrease is mostly due to the change in energy and household expenses rather, and unemployment has remained low.

Marketing 113
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Why HELOCs are growing more popular

Housing Wire

The past few years in the housing industry have been nothing short of unprecedented. In 2020 and 2021, many homeowners refinanced, locking in historically low 30-year fixed rate mortgages. And now, with the impact of inflation and looming economic uncertainty, home equity lines of credit (HELOCs) are an increasingly popular choice for those who are considering tapping into their home’s rising equity while protecting their existing, low mortgage rates.

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Leaning into winning seller leads, Fello puts your website to work: Tech Review

Inman

Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent.

Brokerage 148
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Guaranteed Rate loan programs aim for lower rates for builders, borrowers 

Housing Wire

Mortgage lender and digital financial services company Guaranteed Rate hopes to court builders and borrowers with its newly launched programs — Lock ‘N’ Sell rate lock program and forward commitments – by helping the borrowers secure lower mortgage rates. The rate lock program allows builders to lock in a current rate for up to 120 days on individual homes.

Loans 370
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Ready to be a real estate mentor? Here’s how to make a massive impact

Inman

Being a mentor isn’t a one-way street. When done right, it offers you the opportunity to hone your skills and experience to unexpected levels of personal and professional growth.

Brokerage 148
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A New Year Starts with Strong Gains

Eye on Housing

Job growth rebounded in January. After declines for five consecutive months, total nonfarm payroll employment increased by 517,000 in the first month of 2023 and the unemployment rate hit a 53-year low at 3.4% as more people entered the labor market. Construction industry employment (both residential and non-residential) totaled 7.9 million and exceeds its February 2020 level.

More Trending

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Digital Curb Appeal: The Secret to Showcasing Properties Properly Online

Realty Biz

In the real estate sector, it’s well-known that the value of curb appeal simply can’t be understated. The concept is simple: a property that looks warm, inviting, and attractive from the street is one with good curb appeal, and it’s going to result in more positive attention from prospective buyers than a comparable property that doesn’t have the same well-refined aesthetics.

MLS 108
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9 elements your real estate website must include in 2023

Inman

Your real estate website is your window to the world, writes luxury expert Laura Stace. It allows potential clients to see your experience in the real estate industry, your business acumen and also to connect with you should they wish to take the next steps.

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How to Level Up as an Appraiser

McKissock

As part of our contributor series, experienced appraiser Conrad Meertins Jr. shares his advice on how to level up as an appraiser. There is a popular saying, “Skills pay the bills.” There is much merit to that in our industry, and it will be even more true as we move into this year with so much uncertainty looming over our heads. Your skills are what make you invaluable.

As-is 99
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Mass rounds of real estate layoffs still the exception, not the norm

Inman

Despite big rounds of layoffs by companies like Compass and Anywhere, payrolls throughout the real estate industry held firm in January, according to a report released Friday by the U.S. Bureau of Labor Statistics.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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The TRUTH Behind The Fed Decreasing Inflation

Broke Agent Media

On this week’s episode of the Knowledge Broker’s Podcast , Byron Lazine and Tom Toole start things off by discussing the latest Fed meeting and why Lawrence Yun considers the latest 25 basis-point rate hike good news for home buyers waiting for mortgage rates to drop. Today’s second topic is the drop in inventory and what that means for home buyers and sellers, followed by the jobs report for January 2023 , with unemployment hitting 3.4%, the lowest level since May 1969.

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23 tech tools to make 2023 easier

Inman

We live in an amazing time with unprecedented tools and technology, writes Jimmy Burgess. By tapping into the leverage these tools provide, your business can’t help but grow.

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Single Women Setting The Trend In Homeownership

Broke Agent Media

BAM Key Details: According to a new analysis by LendingTree, single women are more likely to own a home than single men in 48 of 50 states. Data from the U.S. Bureau of Labor Statistics reveals that while women earn, on average, 83.1 cents for every dollar men earn, single women own roughly 2.46 million more homes than single men. Factors that defy the income gender gap include a greater desire for homeownership and more readiness to make sacrifices to afford a home purchase According to a ne

Agents 98
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David Kramer is ready to bring out the ‘soul’ of Hilton & Hyland

Inman

As David Kramer steps into his role as Hilton & Hyland's president after a year of upheaval, the brokerage is repositioning itself. Kramer told Inman the goal is to effect change with culture.

Brokerage 145
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Real Estate Economics: How Real Estate Markets Work?

Norada Real Estate

You do not need a degree in economics to become market-literate, just an understanding of how local real estate economies work, fluency with the terminology, and good sources for local data on sales, prices, values, and inventories. Add your professional expertise and your skilled observations of the latest trends in the charts and numbers and you have a winning formula.

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How will AI change your real estate business?

Inman

The world is changing. Consultant Chris Pollinger believes that those who embrace the coming wave of AI will outpace their competition exponentially.

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Luxury Real Estate Headlines: First Week in February 2023

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. Dorado, Puerto Rico | Puerto Rico Sotheby’s International Realty If it sells for its asking price, the house will be the priciest ever to trade in the U.S. territory. A $44.95 Million Home Lists in Puerto Rico, as Property Prices There Reach New Heights – The Wall Street Journal Inside A $23 Million Hawaiian Home With High-Fashion Touches And Immaculate Views – Forbes Jim Carrey List

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Buyers on a $2,500 budget can now afford a $400,000 home

Inman

Things are looking up for homebuyers on a budget as mortgage rates fall from their 20-year highs, according to a report published Thursday by Redfin.

Mortgages 148
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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POV: Above It All in This $10M Oregon Coast Home and Lighthouse

Realtor.com

Realtor.com A home with a unique viewpoint is coming into focus on the Oregon coast. The 7,442-square-foot home , with its own lighthouse, sits on almost 26 acres along the Pacific Ocean in Cloverdale, OR. The stunning property is listed for $10 million. “The Oregon coast is beautiful and rugged—they call it the wilderness coast, and it’s exceptional in its beauty,” says Brian Ladd , with Cascade Hasson Sotheby’s International Realty.

Lending 93
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Amerant Mortgage launches Midwest hub in St. Louis, Missouri

Inman

Florida's largest community bank, Amerant Bank, continues to grow the national footprint of its mortgage subsidiary, Amerant Mortgage, through acquisitions.

Mortgages 146
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Mortgage Rate Drop Creates a Homebuying Window, but How Long Will It Last?

Realtor.com

Getty Images Mortgage rates have dropped yet again—could this spell an opportunity for homebuyers? The average interest rate for a 30-year fixed-rate home loan fell to 6.09% for the week ending Feb. 2, according to Freddie Mac. That’s down nearly a full percentage point from October’s 20-year high of 7.08%. Meanwhile, the number of homes for sale is soaring, flying 71% higher for the week ending Jan. 28 compared with this same week a year earlier, according to a recent analysis by Re

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Inman’s Top 5 stories for the week of Jan. 27 – Feb. 2 , 2023

Inman

Catch up on all of the latest news and this week's most-read stories. It's Inman's Top 5 for the week of Jan. 27 - Feb. 2, 2023.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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5 ‘Cottagecore’ Decor Ideas That Bring Cozy Vibes to the Kitchen

Realtor.com

@laurenbradshawdesign / @josephgbradshaw / @home_decor_daily via Instagram If there’s one decor trend that seems wholly appropriate for the winter months, it’s “cottagecore.” Nailing cottagecore decor in your home is all about embracing the comfort and coziness of rustic, handmade designs that harken back to a slower way of living. “It’s countryside living viewed through rose-colored spectacles and evokes the feeling of a simple life with home-baked bread, herb gardens, and freshly m

Design 85
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EXCLUSIVE: MooveGuru acquires relocation competitor Relocator

Inman

The deal was inked for "eight figures" and brings to MooveGuru a number of substantial mortgage marketing partnerships, according to news sent exclusively to Inman.

Mortgages 133
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The Latest, Greatest, and Lamest: What We Loved, What We Didn’t at the New American Home 2023

Realtor.com

tnah.com After the past few years of isolating in our homes during the COVID-19 pandemic, the demand for seamless, indoor-outdoor living was very much on display in this year’s New American Home. The 40th iteration of the show home , built every year to feature the latest and greatest building methods and products, was unveiled this week at the International Builders Show in Las Vegas.

Design 80
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How to get a luxury smart home for a DIY price

Inman

Today, putting together a seamless smart home setup doesn't have to be expensive. Find out how to create one on a budget.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Amen! A Former Religious Retreat in Michigan Is the Week’s Most Popular Home

Realtor.com

Realtor.com A former religious retreat in Battle Creek, MI, in need of salvation has ascended to the top of this week’s most popular home listings on Realtor.com®. Built in 1938, the dwelling once served as a spiritual sanctuary for the Sisters of Mercy, an institute of Catholic women. The 8,480-square-foot estate fell into foreclosure a few months ago and does need work, which is why it is being offered for just $799,000.

Design 80
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The Real Brokerage network surpasses 9,000 agents

Real Trends

Cloud-based real estate brokerage The Real Brokerage Inc. now has an agent count of over 9,000 in the U.S. and Canada thanks to the addition of The Barron Team , which left Compass to join Real’s network. The 15-member San Diego-based Barron Team is led by Emma Barron Lefkowitz and Brian Tague. The firm has ranked in the top 1% of the 29,000 agents in San Diego County for four straight years and closed more than 150 transactions and $200 million in sales in 2022.

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Google Ads for Real Estate In 2023 (A Step-By-Step Guide)

Kyle Handy

Today we will talk about how to set up Google ads for real estate. I will go through the process I use to generate nearly 100 leads per month for my real estate business. Google ads have been one of my primary sources of closings ever since I began running them in 2016. I’ve generated nearly 10,000 leads over that time and earned over $1,000,000 in commissions from Google leads.

Land 80
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Sooooo……….That Was January, Eh?

Toronto Realty Blog

TorontoRealtyBlog Last night in Roncesvalles, a house on a very popular street had a set “offer date” and received six offers. Who says the market is cold, right? Sure, we could surmise that if this was January of 2022, there would have been eight offers. Or ten. Or twelve. And we could also speculate that this house would have sold for more money in January of 2022 as well.

Sales 75
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.