Remove category lifestyle
article thumbnail

Significant shifts in real estate team performance: Streamlined

Housing Wire

In five of the six size categories of teams both gross profit margins and net income margins declined from the second quarter 2023 results. This realignment can be viewed as an evolution in market dynamics, with sales dispersing into lower revenue categories (Gross Commission Income), teams and agents are still running profitable companies.

Brokerage 353
article thumbnail

Why agents should personalize marketing

Housing Wire

Some key data points to collect include demographics, behaviors, interests, goals, income, and lifestyle. Rather than sending out mass emails to all your contacts, segment your mailing list into appropriate categories and only send out relevant information.

Agents 316
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FAR’s CMO on reverse mortgage industry headwinds, the role of market research

Housing Wire

Chris Moschner “I think [we’ve seen] all of the ingredients and all of the tools for success the category has been laying down for a long time,” he said. “We Some of the work we’re doing now — that I can’t say much about yet — is really focused on foundationally understanding this category.” It’s about really understanding them.

article thumbnail

What’s the Walkability Score of Your Address?

HomeLight

It’s a quick way to gauge whether a neighborhood suits a pedestrian-friendly lifestyle, providing an insight into the convenience of living in that area without relying heavily on a car. Its scores are calculated using a patented system that evaluates hundreds of walking routes to nearby amenities.

article thumbnail

How to Build a Powerful Social Media Strategy with Ryan Serhant’s Content Matrix

BAM Media

The content matrix has three offering categories. For Ryan, he serves his audience posts that do the following: Entertain Educate Encourage Those offerings should be served through the lens of one of his three character categories.

article thumbnail

HousingStack Phase 4: Lead conversion

Housing Wire

The products I’ve put into this category primarily help in converting leads, prospects and opportunities into contracts. So the products I’ve put into this category are really focused on either helping agents win listings or helping them convert lookers into buyers. I’ve broken this down into three sub-categories.

Design 249
article thumbnail

Cost of Living in Atlanta: A Guide for Homebuyers

HomeLight

When you’re planning to live in a new city, the cost of living there will be a combination of expenses required to maintain your desired lifestyle. A cost of living index will typically break down and score each basic expense by category. Learn More What makes up the ‘cost of living’ in Atlanta? Healthcare: 101.6 Transportation: 101.1