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How to create a Brand Authority Real Estate Score

Realty Biz

Visibility : Online presence, social media activity, content production (blogs, videos). Use the scores as a benchmarking tool for brands/agents and as a value proposition for clients. Highlight brands or agents who excel, providing a competitive edge. Expertise : Certifications, training, and specialization (e.g.,

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How to Measure the ROI of Real Estate Content Marketing

Realty Biz

Benchmarking your performance helps you understand how your real estate content marketing efforts stack up against industry standards. While average traffic growth rates vary by industry, a growth rate of 10-20% per month is a reasonable benchmark for realtors. Crazy Egg offers heatmaps, scroll maps, click reports, etc.,