8 Best Real Estate Marketing Software for Agents

Real Estate Marketing Software

As a real estate agent, you know that staying ahead of the curve is the key to success. In order to stay on top of your game, it’s important to use all the latest and greatest tools available to you. One such tool is real estate marketing software. This software can help you manage your contacts, create listings and more. But with so many options on the market, it’s tough to know which software is right for you. That’s why we’ve created this page. Here, you’ll find answers to some of the most commonly asked questions about real estate marketing software.

How to Choose the Best Real Estate Marketing Software

Successful real estate agents and brokers need to have the best marketing tools in their toolkit. The right software can help you stay organized and efficient, while also giving you an edge over the competition. But with so many options on the market, it helps to choose the right one for your business by identifying the features your business needs to get leads, increase engagement through building a community and grow your referral count.

Best Overall Real Estate Marketing Software: Easy Agent PRO

Easy Agent PRO offers a complete software suite for real estate marketing. It’s a low-cost one-stop shop for all your real estate marketing needs. Easy Agent PRO has:

• A suite of apps that assist with lead capture
• A set of apps for lead management, including customer resource management
• Text management and information transfer to your CRM to save you the time needed to capture data
• Promotional apps that help bring traffic to your site with easy social media integration
• A testimonial management tool that gives people confidence that you’re the right business for the job once they get to your site
• The ability to create neighborhood communities where real people can drive organic traffic to your site
• Content and SEO tools to help you get to the top of the search results. Being relevant to search engines is key. If your business doesn’t show up on a search engine’s first page, it doesn’t exist.

Where Placester Comes Up Short

The Placester team can design and build a new real estate website from their expert design foundations. They offer a marketplace of tasks that can be purchased and assigned to a developer to build.

Placester lacks the following features:

• Robust tools. In its CRM, Placester doesn’t provide a lot of lead management, tracking or communication capabilities.
• Customizable templates. While Placester offers some templates, they’re not as customizable as other platforms. This can limit your ability to create a unique website that truly represents your brand.
• Limited integration. Placester’s integration capabilities are limited when compared to other platforms. This can make it difficult to connect to your website.

Where Real Geeks Comes Up Short

Real Geeks is a multiplatform, all-in-one real estate sales platform. This means it offers tools for web, Android and iOS mobile platforms.

Real Geeks falls short in the following features:

• New user experience: While the platform is feature rich, the new user experience can be overwhelming. The platform has usability issues for new users, which will cost your team time to adapt.
• Customization: This entry may seem odd given that Real Geek offers third-party custom web development. This is an expensive solution to a problem that shouldn’t exist. The built-in templates lack customization.
• Limited CRM: While Real Geeks has CRM tools, they lack basic features like being able to view listing information on a property and lead.
• Expensive cancellation fees: The terms of the agreement aren’t always clear. This has led to some customers being forced to pay a reported $600 cancellation fee on a 1-year subscription.

Where Agent Image Comes Up Short

Agent Image is a real estate website development platform that offers responsive web designs with flexible pricing based on your needs.

Limitations of this platform are:

• Lower-quality IDX: It mostly uses iHomefinder for the IDX and house hunting. You may be losing 75% of your potential customers to Zillow when compared to other IDX and all-in-one solutions, according to our unique ranking mechanism.
• An integrated CRM: While Agent Image has a lead capture system, it doesn’t have an integrated CRM. This can make it difficult to keep track of your leads and conversions.
• It’s expensive: Among large website builders, Agent Image is one of the more costly. While it ‌offers low-cost options, these lack customizability or are normal WordPress sites.

Where AgentFire Comes Up Short

AgentFire is an add-on or module-based web builder. This means that instead of having a single all-in-one platform, users can choose the add-ons they need.

AgentFire has poor performance in these areas:

• Price creep: Add-ons aren’t free. With each add-on, the total price of the service increases. Price creep may lead to customers paying more than they initially felt comfortable with.
• Limited integration: AgentFire’s integration capabilities are limited when compared to other platforms. This can make it difficult to connect your website to third-party applications and services.
• No mobile app: AgentFire doesn’t offer a mobile app for its platform. This can make it difficult to stay connected to your website while on the go.

Where BoomTown Comes Up Short

BoomTown is a strategic brand consultancy that specializes in integrated brand communications and branding. It’s a generalist company and lacks features that are specific to the real estate marketing world.

Drawbacks of BoomTown include:

• No real estate specific SEO or lead capture tools. This can make it difficult to generate leads from your website.
• Instability: When looking at reviews from customers that love BoomTown, their complaints are primarily about instability. New updates and features can break things, which will cost your business money.

Where Squarespace Comes Up Short

Squarespace is a great website design tool and has a lot of features for anyone who only wants to create a web page for their business. However, it’s not a tool designed for the dynamic field of real estate.

The platform lacks:

• IDX integration. Squarespace doesn’t offer any built-in IDX integration. This can make it difficult to generate leads from your website.
• SEO and lead capture tools. Squarespace doesn’t offer any real estate specific SEO or lead capture tools.

Where Propertybase Comes Up Short

A quick glance at the website’s getApp reviews will tell users that getting started with Propertybase is going to be a lot of work and time.

Propertybase has the following issues:

• Slow customer support. Customer support can take days to respond, and when they do, it’s by linking to generic web pages rather than giving personalized and expert feedback.
• Limited flexibility. In Propertybase, the specific items and layouts/regions are managed. This means that you have extremely restricted control over what you can change in those particular fields and procedures.

Work intensive. It needs setup and customization, causes regular upkeep and has a learning curve. By far, it isn’t the quickest or most convenient CRM on the market.