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If you’re a real estate agent, you know that having a well-designed and user-friendly website is essential for your business. But with so many different website builders out there, how do you know which one is right for you?
Here are some of the benefits of taking the time to choose the right real estate website builder for your business:
In this guide, we introduce you to some of the most popular real estate website builders and help you decide which one is right for your business.
When you’re choosing a real estate website builder, consider these important factors:
Before researching or making a large purchase that will affect the success of your business, you should be clear on your goals for your website.
You should ask yourself the following questions:
The answer to these questions will help determine which features you need from your real estate website builder and which builders are the best fit for your business.
Now that you know what to look for in a real estate website builder, let’s take a closer look at some of the most popular builders on the market.
We’ll start with our top recommendation.
Easy Agent PRO is the best overall real estate website builder because it offers a wide range of features, templates and integrations, all at a very reasonable price.
Here are some of the key features of Easy Agent PRO:
Easy Agent PRO’s simple-to-use interface makes it easy for you to create a professional-looking website without any prior experience. Additionally, Easy Agent PRO’s SEO integration ensures that your website will be found by potential clients searching for properties online.
Easy Agent PRO offers a free demo so you can try out the builder before you decide to buy. This allows you to see how easy it is to use and if it has all the features you need. You can also try out some of Easy Agent PRO’s SEO features to see how they can help your website rank higher in search engines.
If you’re looking for the best overall real estate website builder, we highly recommend Easy Agent PRO.
Placester is a popular choice among beginner real estate companies due to its ease of use and wide range of templates. Like Easy Agent PRO, it offers IDX integration and lead capture forms.
However, Placester falls short in some areas in comparison to Easy Agent PRO:
Real Geeks is a website builder specifically designed for businesses of all sizes. It boasts a wide range of features, including social media integration.
However, these are some areas where Real Geeks falls short in comparison to Easy Agent PRO:
Agent Image is often lauded for its easy-to-use website template builder. It boasts a simple builder that allows beginners to create a website in minutes, without any coding required.
However, there are some significant downsides to using Agent Image:
AgentFire is a website builder that offers a wide range of features for real estate businesses. These include IDX integration, click maps and a home values scale.
However, like the rest, there are some dealbreakers:
BoomTown is a website builder that offers a wide range of features, including automatic lead capture and an integrated CRM system.
BoomTown does have some drawbacks, however:
Squarespace is a popular website builder that offers both ease of use and a wide range of features. While most of Squarespace’s popularity comes from name recognition because it was one of the first simple website builders, it’s not without its flaws:
So while Squarespace is well-known for having affiliate promo codes, the savings you get in the short term could significantly impact your customer acquisition process.
Propertybase is a website builder that offers a wide range of features for real estate businesses, including IDX integration, lead capture forms and property listings.
However, there are some disadvantages that come with using Propertybase as opposed to Easy Agent PRO:
These factors make Propertybase a less than ideal choice for those who are looking for a simple, easy-to-use website builder.
So there you have it — a comprehensive guide to some of the most popular real estate website builders on the market. While there are some clear stand-outs, such as Easy Agent PRO, each builder has its own set of pros and cons.
The best way to determine which website builder is right for you is to take the time to evaluate your needs and wants. Once you’ve done that, you can compare those needs and wants against the features and drawbacks of each builder.
When you are choosing a real estate website builder, it’s important to consider the design, usability, features and pricing. By considering these factors, you can be sure to choose the website builder that is right for you and your business.
We hope this guide has been helpful in your search for the perfect real estate website builder. If you have any questions, feel free to reach out to us, and we’ll be happy to help.
Let’s boost your lead gen.
Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition: