Landlords: One hot, post-lockdown real estate listing niche
Finding a niche is one of the best things you can do when you're trying to stand out online, and given the events of the year, landlords are looking like they're going to be a hot group to target moving forward. Here's why focusing on the landlord lead may be the best decision you've ever made:
3 sure-fire ways to perpetuate the myth that all real estate agents are the same
Don’t let anyone tell you that “this is not your father’s real estate industry,” because, apparently, it is. It’s nearly 2019 and the most-searched term on Google by real estate agents is NOT how to use artificial intelligence to generate leads or anything else that reflects modern tech use in the industry. Nope, agents are searching for information on real estate slogans and taglines. Sure, the name of the real estate marketing game in most markets is to differentiate yourself from the competition. But … really … real estate slogans? We get it, it’s tough to break away from the...
How to avoid fake real estate news – and why it is critical that you do
Avoid fake real estate news? What are we even talking about? Why is it important? Simple – as a professional, part of your job is to cut through the hype and help your clients understand what’s actually happening. Consider this scenario, recently posed in an online article. What if interest rates increase to 5 percent, wonders Diana Olick of CNBC in an article titled “Here’s how a 5% mortgage rate would roil the US housing market.” Her answer? “A 5 percent rate would cause more than a quarter of today’s homebuyers to slow their plans, according to a Redfin survey.” Well,...
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