Real Estate Marketing & Beyond
Better Homes and Gardens Real Estate LLC is now operational in Turkey. The brand recently signed a master franchise agreement Burak Özmutafoğlu, marking the brand’s international expansion into Europe and Asia.
Özmutafoğlu started his real estate career in 1996; in 2010 he bought an existing real estate brokerage which he managed until 2021. He is well-known and highly regarded for his established hands-on learning and development programs which have helped hundreds of agents grow their business. His experience as a scout and scout leader has instilled a spirit of teamwork that is central to his leadership and mentoring.
Turkey, officially the Republic of Türkiye, is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in Southeast Europe.
The Better Homes and Gardens Real Estate Turkey’s head office is located in the heart of Istanbul, with the company’s flagship real estate office located nearby.
Over the last three years, approximately 1.5 million homes have been sold in Turkey on an annual basis. Demand is expected to remain strong thanks to anticipated population growth which will create inventory pressure. Investments in the country’s health, education, and transportation network, including the new Istanbul airport – the third largest in the world – as well as government incentives make Turkey an attractive market for foreign investors. According to Global Property Guide, foreign home purchases in Turkey are on the rise.
Quotes:
“The expansion of Better Homes and Gardens Real Estate into Turkey is an exciting milestone for the brand as we expand our presence in the Eastern Hemisphere. As Burak and his team engage with brokers and agents serving high-end clientele, the brand’s unique focus on lifestyle will serve as a key differentiator and support Burak’s growth goals. We are excited to see the brand blossom in a new market and look forward to supporting the success of the Better Homes and Gardens® Real Estate newest international affiliate.”
- Ginger Wilcox, President, Better Homes and Gardens Real Estate
“Better Homes and Gardens Real Estate’s core values align very well with our supportive culture and philosophy, which will be a keystone for our expansion efforts. Over the next five years, we will pursue growth through two avenues: opening boutique offices in luxury areas and launching large offices in city centers. We are confident our affiliation with the brand will resonate with sophisticated, high-vision brokers intent on opening offices in affluent regions, servicing high-net-worth clients, and building quality teams of professional, growth-minded agents.”
- Burak Özmutafoğlu, President and Chairman of the Board of Directors, Better Homes and Gardens Real Estate Turkey
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates, and home buyers and sellers. Using innovative technology, sophisticated business systems, and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 12,400 independent sales associates in approximately 430 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
