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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 457
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

What does marketing look like in 2023 and beyond? It’s a question we’ve started to ask our Marketing Leaders each year as the changing landscape requires top leaders to be agile in their strategies. The one theme in all of this that we’ve heard from our Marketing Leaders is the power of data.

Staging 381
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Marketing Leaders take the stage at HW Annual Oct. 10-12

Housing Wire

What does marketing look like in 2023 and beyond? It’s a question we’ve started to ask our Marketing Leaders each year as the changing landscape requires top leaders to be agile in their strategies. The one theme in all of this that we’ve heard from our Marketing Leaders is the power of data.

Staging 325
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 349
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia , co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint. How are you bringing new life to the brand?

Staging 302
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

Marketing 412
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

So, it is the best place to get attention on a brand.” In a video discussing its marketing strategy, also released this week, CoStar tells real estate agents that it plans to run the Homes.com ads on streaming platforms, broadcast TV and digital radio, as well as during major events. The firm is no stranger to large marketing spends.