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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 430
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. Last month, we took advantage of our 15th anniversary to showcase the value of the brand to the industry which was extremely well received.

Staging 307
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

Branding 337
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 318
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TRB Interviews: Staging Expert Lucie Brand!

Toronto Realty Blog

Vote to follow… I should have done this interview a long time ago, but alas, here we are, January of 2021, with the Toronto real estate market on fire and staging playing a huge role: seems like the right time to me! What is the difference between staging and decorating? Why would a person stage a vacant house?

Staging 73
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent. With that in mind, let’s break down a successful real estate recruitment funnel and how to optimize each stage: 1. Awareness At this stage, potential recruits become aware of your brokerage and what it stands for.

Brokerage 347
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Kitchen Staging Tips to Make the Heart of the Home Look Spacious and Bright

HomeLight

That’s why top professional home stagers and real estate agents who have that special eye for design say it’s so easy to go overboard on kitchen staging to sell a home. Ruthlessly Declutter the Countertops So the first step in staging your kitchen is to give it a deep decluttering. to inspire your own kitchen staging plan.

Staging 109