Real Estate Marketing & Beyond
When you’re trying to purchase a house, it can be a stressful process. You want to make sure you get the best deal possible, and you also want to make sure that your offer is accepted. Writing a letter to the seller is one way to stand out from the competition and ensure that your offer is accepted.
When it comes to making an offer on a house, whether it’s for-sale-by-owner or a ready-to-move property, a personal letter can make all the difference. A letter to the seller can help your offer stand out in a crowded market. There are some important things to keep in mind when writing a letter to a seller.
1. Introduce Yourself
Begin your letter by introducing yourself and explaining why you’re interested in their home. Explain that you’ve been looking for a home for some time and that you believe their home is the perfect fit for you. Any specific details you can mention about their home help to make your letter feel more personal.
2. Connect on an Emotional Level
Many sellers are emotionally connected to the home they’re selling. Make sure to include some details in your letter that demonstrate you understand this connection. Acknowledge the seller’s sacrifice in selling the home and express your admiration for it. If you have something in common with the seller, you can list it (i.e. graduating from the same school, growing up nearby, looking to start a family).
3. Explain Why You’re the Right Buyer
Use your letter as an opportunity to explain why you’re the right buyer for their home. Include any qualifications you may have, such as being pre-approved or flexible on your closing date. Some sellers may be looking to sell quickly and will appreciate a buyer that is flexible. If you're planning to waive any contingencies, you can share that, as well.
4. Offer to Repair Any Issues
If the home has any issues that need to be repaired, offer to do the repairs yourself. Many sellers may not want to spend time or money making repairs that aren't worthwhile to them, and offering to take this on shows you are serious about the house. However, make sure to only do this if you're genuinely okay with making repairs at your own expense after closing.
5. Explain Your Financial Situation
Explain your financial situation in your letter. Let the seller know if you’re pre-approved for a mortgage and are ready to move quickly. Your willingness to expedite the process could be what makes your offer the most appealing.
6. Include Testimonials
If you have bought a home before, include any testimonials from past sellers in your letter. This is a great way to show the seller that you’re a reliable buyer who takes care of business.
7. Provide References
Include a few references in your letter. This is a great way to show the seller that you’re a trustworthy buyer who will take care of their home. Selling a home, especially one with many fond memories, can bring up feelings of sadness and even regret for the seller, so ensuring them that you will take care of their home may ease some of their stress.
8. End with a Positive Note
End your letter on a positive note. Let the seller know you’re excited to make an offer on their home. Reiterate and features of the home that stand out to you and why this house is your dream home.
However, keep in mind that writing a seller letter can come with potential risks. Some realtors advise against writing a personal letter in fear that the seller could judge the candidate unfairly. Some sellers will also request that buyers don't send any letters so they ensure they are making a fair selection. Although writing a letter can have many benefits, make sure you evaluate your personal situation and decide if the benefits outweigh the risks.
A well-crafted letter to a seller can help your offer stand out in a crowded market, and before you know it, you could be moving into your dream home. Be sure to include details that demonstrate you understand the seller’s connection to the home and your sincere interest in this home in particular. With these tips, you can make your offer stand out in a difficult housing market.
