Sat.Aug 06, 2022 - Fri.Aug 12, 2022

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Should you even care about the Zillow and Opendoor team up?

The American Genius for Real Estate

Is Opendoor and Zillow's simple team up worth any of the hype or critique it's getting? Let's examine the partnership. The post Should you even care about the Zillow and Opendoor team up? appeared first on The American Genius Real Estate.

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107 Top Real Estate Hashtags: Instagram, Twitter & More

The Close

If you find yourself relating more to Jonathan Swift than Taylor Swift, or to Robert Kardashian than his daughter Khloe, then the world of real estate hashtags can be intimidating. #whydopeoplekeepusingthesepoundsigns? Luckily, it doesn’t have to be. In fact, we’re going to walk you through everything you need to know (in plain English) about those weird “number signs” and lay out a real estate hashtag strategy that will help you 10x your followers on Instagram, Twitter, and beyond.

Branding 116
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The share of stale listings is growing

Real Trends

The share of for-sale homes listed for longer than a month grew in July. During the month, the share of homes that were listed for 30 days or longer without going under contract rose 12.5% from July 2021 to 61.2%, according to a report from Redfin published on Tuesday. The report analyzed for sale listings in the 50 most populous U.S. metropolitan areas, identifying the share of “stale” listings, or those that were on the market for at least 30 days without going under contract.

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Is housing inventory growth really slowing down?

Housing Wire

One of the most important housing market stories in recent weeks has been the decline in new listings , which has slowed the growth rate of total inventory. What does this mean? Some have said this is evidence of a soft landing for housing since we are in August and it doesn’t look like we are going to even get to the peak inventory levels we saw in 2019 this year, or even breach the lower levels of 2019 on the national data.

Land 522
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Selling Your House? Your Asking Price Matters More Now Than Ever

Keeping Current Matters

There’s no doubt about the fact that the housing market is slowing from the frenzy we saw over the past two years.

Marketing 244
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Housing Affordability Falls to Lowest Level Since Great Recession

Eye on Housing

Rising mortgage rates, high inflation, low existing inventory and elevated home prices contributed to housing affordability falling to its lowest point since the Great Recession in the second quarter of 2022. According to the National Association of Home Builders (NAHB)/Wells Fargo Housing Opportunity Index (HOI), just 42.8% of new and existing homes sold between the beginning of April and end.

Mortgages 140

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This app lets homeowners generate floor plans of their homes for free

Housing Wire

In a recent survey by the National Association of Realtors , floor plans ranked as the third most desired listing feature for homebuyers, after photos and detailed listing information. But floor plans are a relative rarity on multiple listings services: only 10-15% home listings in the U.S. have floor plans. CubiCasa , a real estate software company based in Finland, launched a new product to enable homeowners to generate floor plans at no cost through their app.

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What Does the Rest of the Year Hold for Home Prices?

Keeping Current Matters

Whether you’re a potential homebuyer, seller, or both, you probably want to know: will home prices fall this year?

Marketing 237
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Has Inflation Peaked?

Eye on Housing

Consumer prices eased slightly from a 40-year high in July as declines in energy prices offset increases in food and shelter indexes. Despite this improvement, inflation remains above an 8% rate for a fifth straight month. The food index recorded its largest annual gain since May 1979 as all six major grocery store food group indexes increased. Nonetheless, it is.

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Best Tips For Estate Sellers

Maximum Exposure Real Estate

What is an Estate Sale? Are you a potential estate seller? The words “estate sale” can mean different things to different people. There are indeed multiple ways to interpret the definition of an estate sale. For example, most people who are not real estate agents think of an estate sale as an auction where furniture […]. The post Best Tips For Estate Sellers appeared first on Maximum Real Estate Exposure.

Sales 129
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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After $223M loss in Q2, loanDepot closes wholesale channel

Housing Wire

California-based mortgage lender loanDepot is shutting down its wholesale division amid plummeting origination volumes and widening financial losses in the second quarter. The decision to close the channel also reflects fierce competition from its peers in the broker space, primarily from United Wholesale Mortgage (UWM). The announcement on Tuesday came alongside a $223.8 million loss in the second quarter of 2022, more than double the $91.3 million loss in the first quarter of 2022.

Closing 479
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Is the Shifting Market a Challenge or an Opportunity for Homebuyers?

Keeping Current Matters

If you tried to buy a home during the pandemic, you know the limited supply of homes for sale was a considerable challenge.

Marketing 225
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Modern Convenience for Tenants, Protection for Owners

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: SmartRent]. The idea of a Smart Home has been an awe-inspiring staple in portrayals of the future. Although we don’t have completely autonomous homes that can make a strawberry smoothie with a voice command as depicted in the movie Smart House , the technology is getting smarter and more accessible to homeowners every year.

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Cool listings: $10M ‘House of Sin’ party pad in Hollywood Hills has its own nightclub, casino

Fancy Pants Homes

An 8-story Hollywood Hills home with eclectic interiors and a party-ready setup is looking for its newest fun-loving owners. With a unique set of amenities — that include a two-story nightclub, a games room with casino tables, and a grotto with a jacuzzi — the house looks like it jumped right out of an MTV Cribs episode. Known as the “House of Sin”, the Los Angeles party palace was previously owned by photographer Richard Franklin, who photographed celebrities and more th

Design 121
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Opinion: Has the title industry reach the automation tipping point?

Housing Wire

Not many would count the title industry among the economy’s technology leaders. Candidly, there’s good reason for that. For decades, settlement services firms staked their reputations on personalized customer service and regional or local expertise, rather than cutting-edge technologies. More than a few observers have referred to us as a mom-and-pop industry because it’s comprised of a significant number of small agencies.

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Why the Forbearance Program Changed the Housing Market

Keeping Current Matters

When the pandemic hit in 2020, many experts thought the housing market would crash.

Marketing 214
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What Do Real Estate Attorneys Do For Sellers?

Realty Biz

When an attorney for real estate represents a seller, they could be involved in drafting contracts, negotiating terms, reviewing documents, as well as offering advice, and dealing with problems. If you are selling your home, hiring a lawyer for real estate could be a valuable decision, even if it isn’t required in your state. Lots of folks wonder what a real estate attorney does for buyers and sellers.

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Blueprinting Proptech: Foxy AI

GeekEstate

[Editor’s Note: The GEM is a real estate tech think-tank comprised of 500+ founders, executives, VCs, and practitioners. Our mission is to attract the 1,500 most forward-thinking, and diverse, innovators. Below is a sample of one of the in-depth startup briefings from our Blueprinting Proptech series that members have full access to for only $139/quarter.].

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Lone Peak Lending joins Panorama Mortgage Group

Housing Wire

Nonbank lender Panorama Mortgage Group has added Texas-based Lone Peak Lending to its growing stable of brands. Lone Peak is the fourth lender to join Panorama this year, following the additions of Utah-based Rely Home Loans , Texas-based Prosperity Mortgage and Oregon-based Vision Mortgage Group. Donovan Stamps, a 27-year mortgage veteran with stints at Stearns Lending , SoFi Mortgage , First Guaranty Mortgage Corp. and most recently, Caliber Home Loans , will lead Lone Peak as president, Panor

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6 important lessons I’ve learned from failed transactions

The American Genius for Real Estate

The late Maya Angelou was known to have said, “I’ve learned that you can tell a lot about a person by the way (s)he handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.” How does this apply to failed real estate transactions? Let me enlighten you… I believe that this […]. The post 6 important lessons I’ve learned from failed transactions appeared first on The American Genius Real Estate.

Marketing 115
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How to Become a First-Time Landlord

Realty Biz

Becoming a landlord is one of the easiest ways to invest in real estate. If you have a little extra money, property prices in your area are low, and rent rates are profitable, now may be an exciting time to invest in real estate as a hedge against inflation and to generate additional monthly income. Not all investments are created equal. Investors in stocks on Wall Street have hit tough times in 2022.

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Should I Sell My House Now or Wait Until 2023?

Marco Santarelli

Is now a good time to sell a home? It's a topic that many potential house sellers are pondering, especially following last year's rapid increase in home values. It might be tempting to delay the sale for an additional year or two but the majority of real estate experts think yes, this is a good time to sell your house. There are several causes for this, including persistent buyer demand and a lack of available homes.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Mounting losses force loanDepot to amend loan agreements

Housing Wire

Mortgage lender loanDepot , based in Orange County, California, has more bad news tucked away in its latest quarterly earnings report filed with the U.S. Securities and Exchange Commission (SEC) — beyond announcing it was shutting down its wholesale division after posting a second quarter loss of $223.8 million, following on the heels of $91.3 million loss for the prior quarter.

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19th-floor condo in the Oliver Cromwell building offers Central Park views for $1.995M

Fancy Pants Homes

Got a New York minute? If so, let’s take a bite outta the Big Apple with this new luxury listing. Boasting beautiful Central Park views, this 19th-floor condo in the Oliver Cromwell building has recently hit the market for just under $2 million. Here’s the full scoop on the swanky suite in one of Manhattan’s premier residential buildings.

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Number of new listings drops but inventory is climbing

Real Trends

As homebuyer demand slows, potential sellers are becoming more hesitant about listing their homes. During the four-week period ending on August 7, the number of new listings fell 12% year over year, according to a report published by Redfin on Thursday. This is the steepest decline in new listings since June 2020. Observers attribute the decline in new listings to sellers’ awareness of diminishing housing demand, as well as their trepidation of obtaining a new mortgage in this rising mortgage ra

Mortgages 108
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North Carolina Housing Market Forecast 2022 & 2023

Marco Santarelli

The North Carolina housing market continues to be robust in 2022 by a combination of high demand, limited supply, and steadily increasing house selling prices. In June 2022, the typical home in the state of North Carolina was valued at $320,291. That’s a whopping 27.4% increase year-over-year (YoY), and Zillow predicts the market will continue to rise over the next twelve months.

Marketing 111
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Wholesale behemoth UWM bolstering cash flow with MSR sales

Housing Wire

When the sky is falling in the mortgage industry, generally there is something else that is rising. For many larger nonbank lenders, including UWM Holdings Corp., the parent of United Wholesale Mortgage (UWM), what is rising in their favor is the value of mortgage servicing rights (MSRs). UWM, the nation’s largest wholesale mortgage lender, recorded net income of $215.4 million for its recently ended second quarter, up some 55% from last year’s second quarter earnings mark of $138.7 million, the

Sales 397
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ERA CENTRAL GRAPHIC ARTIST DESIGNS LOGO FOR TOYS FOR TOTS 75TH ANNIVERSARY

Realty Biz

ERA Central Realty Group announced today that in-house graphic artist Suzi Kelly has been chosen as the official graphic designer for the United States Marine Corps Toys for Tots Program 75th Anniversary. Kelly was awarded the prestigious appointment based on her logo design, which will be used on collection boxes and marketing collateral for the Toys for Tots 75th Anniversary celebration.

Design 106
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Zillow’s back in the seller leads business with Opendoor partnership

Real Trends

Last week, former rivals Opendoor and Zillow announced a partnership to provide Opendoor’s instant cash offers to Zillow’s audience. Why it matters : This is a big move for both companies. It reaffirms the continued relevancy of iBuying, gets Zillow back into the seller lead game, and gets Opendoor access to its largest customer acquisition channel yet.

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Graphene is mind-blowing – have you heard of it yet?

The American Genius for Real Estate

The tech world is paying close attention to the strongest material around, and its path to production looks a lot like plastics (which were once innovative and cutting edge) - let's discuss! The post Graphene is mind-blowing – have you heard of it yet? appeared first on The American Genius Real Estate.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.