Boom Town

AUGUST 13, 2018

There is a lot of buzz around voice assistants and what robots can do for businesses in 2018. What could it mean for real estate? How much can Alexa ( Amazon Echo ) really do? The tech is still very new. Will it completely transform the way you run your business, or even eliminate the need for agents at showings? Our guess is probably not. But there are certainly some advantages to using the tool, and we are always advocates of adapting new tech early.

Technology 53

Technology Agents Staging Branding 53

Boom Town

AUGUST 15, 2018

Unless your business is 100% referral-based, you’ve likely worked a digital marketing (or search engine marketing SEM) strategy into your real estate business. Generating the highest quality leads for the lowest possible price is the name of the game. But like any price/quality balance, it can be tricky! Here is our number one tip for nailing the best digital marketing strategy.

Marketing 49

Marketing 49

Boom Town

AUGUST 14, 2018

Just a friendly reminder when it comes to CRMs: Buyer beware of the “complete CRM.” Unfortunately this is usually code for a company trying to create a beast-of-a-system from scratch. (And typically not succeeding.). Instead, you should look for a system that has CRM integrations with other best-of-breed solutions. That way you can integrate all your favorite tools, pull info from everywhere, and connect everyone (your team, buyers, sellers, prospects, everyone.).

Technology 40

Technology Agents Branding Marketing 40