Real estate flyers play an active (and visible) role in most top producers’ marketing strategies. Having a vault of well-designed, easily editable real estate flyer templates at the ready is key when you’re hosting events, listing a property for sale, or actively recruiting clients.
To inspire your marketing efforts, we’ve highlighted our 17 favorite real estate flyer templates.
Get 3 Free Real Estate Flyer Templates
If you’ve got a project that just can’t wait, we’ve got custom real estate flyer templates (open house, new listing, and price reduction) exclusively from The Close that you can download and start editing immediately. Click below to get yours today!
If you’re looking to outsource this work, we’ve pulled together a list of our top seven providers of real estate flyer templates below these examples. Together, they offer hundreds of well-designed flyers for you to choose from.
‘Just Listed’ Real Estate Flyer Templates
Have a property that’s about to hit the market? Promote it with “just listed” real estate flyers. Put them in your office, out at community events, and of course, at your open house. Distribute them to house hunters who haven’t yet found the perfect home.
1. The Close Exclusive ‘For Sale’ Template
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Created by: The Close -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: When you’ve got a new listing hitting the market, choose this flyer to generate chatter among the buyers (and, of course, buyer agents) in your community. Use the ample space to highlight some high-impact photos, a little bit of listing information—and, of course—your contact info. Get the most out of this flyer by printing up a handful of them every time you list a new property for sale and dropping one at the office of the top 10 buyer agents in your market.
2. Bright & Modern ‘Just Listed’ Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: This flyer gives you plenty of room for a listing description, beautiful photos, and, of course, all your contact information. Make sure you’ve got high-quality listing photos for this template to show off your new listing’s appeal effectively.
3. Sophisticated ‘Just Listed’ Template
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Created by: Coffee & Contracts -
Membership required: Yes, requires a Coffee & Contracts membership -
Cost: Starting at $40 per month (annual plan) -
Details: This new listing flyer feels like a page out of a fashion magazine. Its elegant use of white space, typography, and the arrangement of photos are very attractive. This is a flyer your sellers can be proud of, and one that’s instantly attractive to buyers.
4. Black ‘Open House’ Flyer Template
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Created by: ProspectsPLUS! -
Membership required: No -
Cost: Free to design, flyers printed for as little as 30 cents each -
Details: This template’s dark layout features bold images and prominently displays your text. It’s perfect for announcing a new listing to the neighborhood, trumpeting your latest sale, or driving traffic to your next event.
5. Clean & Contemporary ‘Just Listed’ Template
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Created by: Eviory Studio in Canva -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: When you’ve got property photos that speak volumes, the best thing you can do is let the pictures do the talking. This template does that perfectly with a focus on visuals over copy. Remember, you always want anyone viewing your flyer to be able to reach out to you with questions—leverage your listings for more leads.
6. Minimalist ‘New Listing’ Flyer Template
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Created by: Pixelpick in Canva -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: Sometimes, you have to let the property speak for itself. The large image space here will let you showcase a beautiful home. You’ll have space for a few photographs, enough information to get a buyer interested, and a layout that’s easy to read. Use this flyer for a mid-century modern listing or a beachfront getaway.
‘Just Sold’ Real Estate Flyer Templates
As our good friend and resident real estate coach Sean Moudry is fond of saying, some of the most effective real estate marketing provides evidence of your own success. Real estate flyers that highlight a property you’ve recently sold is an effective way to do that. Here are two of our favorite templates you can start using today.
7. Two-sided ‘Just Sold’ Template
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Created by: VistaPrint -
Membership required: Free VistaPrint account -
Cost: Free to design, flyers printed for as low as five cents each -
Details: When you want to show off the caliber of your listings and marketing skills, go with a two-sided just sold flyer. Leverage the added space to demonstrate your excellent work in getting the property sale across the finish line for your client.
8. Modern ‘Just Sold’ Flyer Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: This classy, modern flyer communicates the most crucial information and a strong message: THIS PROPERTY SOLD. Who sold it? You. Your neighborhood’s go-to, expert real estate professional. We often recommend circle prospecting after a successful closing. Knock on doors in your neighborhood instead of mailing postcards and tout your success in person, using this flyer.
9. Clean ‘Just Sold’ Flyer Template
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Created by: Rose Lindo in Canva -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: This simple and clean aesthetic will work well for a luxury listing. It’s fresh and lets the property speak for itself. Try this out on a farmhouse or mid-century modern listing to really help it pop.
Looking to send out postcards or put together a brochure for your new listing? Check out our other templates!
‘Open House’ Real Estate Flyer Templates
An open house is a fantastic way to get lots of potential buyers through your listing in a single day, as well as an opportunity to get in front of a large number of potentially unrepresented buyers.
4 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Templates)
Whether you’re working an open house to try to sell a home or pick up new buyers, marketing your event using the right real estate flyers is critical. Here are some of our favorites.
10. The Close’s Exclusive ‘Open House’ Template
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Created by: The Close -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: This template is perfect for getting the word out about any upcoming events you have planned. Our favorite way to use this one is to affix a real estate flyer box to the yard sign of your new listing, then drop a few dozen of these flyers into it. This strategy is especially effective if your listing is in a high foot traffic area.
11. Super-sleek ‘Open House’ Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: We love the modern design, typeface, and layout of this real estate flyer template. Make this elegant template your go-to choice for high-end listings or property in trendy, up-and-coming neighborhoods.
12. Co-listed ‘Open House’ Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: Whether you’re sharing a listing with another agent or just sharing open house duties, creating a flyer with space for two agents eliminates duplicate marketing material and presents a unified message of service to potential buyers.
Need more ideas and templates for your open house? We’ve got you covered.
Specialized Real Estate Flyer Templates
Effective real estate flyers will do more than just promote your listings, sales, and open houses. We’ve got a collection of all sorts of real estate flyer templates for networking events, neighborhood market reports, and everything in between.
13. The Close Exclusive Neighborhood Expert Template
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Created by: The Close -
Membership required: Free subscription to Canva -
Cost: Free to customize and download -
Details: The key to a successful farming strategy is establishing yourself as the go-to expert for all things real estate in your chosen area of focus. This real estate flyer template is all about highlighting a specific community, what you know about it, and why you’re the perfect person to help when it comes time to buy or sell. Make sure to have this flyer with you whenever you’re door-knocking!
14. Testimonial Highlights Flyer Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: Upward of 80% of real estate buyers and sellers report that reviews are very important to them when deciding with whom they should list or purchase a home. Highlight some of your best client reviews in this flyer and append it to the marketing collateral that you leave with prospects at meetings. Feel free to replace the stock image with another one that represents your brand.
15. Real Estate Event Invite Template
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Created by: LabCoat Agents -
Membership required: Yes, requires access to LabCoat Agents Marketing Center -
Cost: $59 per month -
Details: Real estate agents and brokerages host events year-round. This flyer is easy to edit and you can swap out the image for a stock photo that represents the type of event you’re hosting. This is a visually striking and clean, modern aesthetic that is sure to capture your clients’ attention.
16. Networking Event Real Estate Flyer Template
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Created by: VistaPrint -
Membership required: Free VistaPrint account -
Cost: Free to design, flyers printed for as low as five cents each -
Details: Building a referral base as a real estate agent is all about who you know. Because of this, many Realtors actively seek out networking opportunities. If you want to go the extra mile at networking events, don’t just bring business cards—bring flyers that tell more of your story and make you stand out in the crowd.
17. Home Maintenance Real Estate Flyer Template
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Created by: Coffee & Contracts -
Membership required: Yes, requires a Coffee & Contracts membership -
Cost: Starting at $40 per month (annual plan) -
Details: The change of season is an ideal time to do face-to-face prospecting. Many agents who report success with strategies like door-knocking say that the end of summer and start of fall comes with a ton of conversation opportunities you can use to engage your real estate farm area—or any homeowner. This home maintenance checklist flyer is a highly relevant leave-behind for anyone you’re talking to about their home. It’s got a checklist of regular maintenance tasks for each month.
Keep in mind that these are just examples of flyers that can work well for a wide variety of agents. Always stay true to your brand and mission when creating print collateral.
If you’re looking to really expand your library of real estate flyers, check out our list of the top seven flyer providers. We’ve chosen this list based on ease of use and content quality. We only recommend products that we use (or would use) ourselves, and all opinions expressed here are our own. You can read about our full methodology here.
7 Best Real Estate Flyer Template Providers
| Real Estate Flyer Template Provider | Best For |
|---|---|
| LabCoat Agents | Stylish real estate flyer templates to integrate into your personal branding |
| Coffee & Contracts | A great source for new, print-ready flyer templates that coordinate with your social media marketing |
| ProspectsPLUS! | Multiformat flyers and an optional mailing service to deliver your flyers directly to your prospects |
| VistaPrint | Ultimate design control over everything including size, paper stock, and more |
| Canva | A collection of designs from which you can customize, download and print flyers that are easily shareable with your team or brokerage |
| Adobe Express | Anyone who uses Adobe InDesign or Photoshop on a weekly basis |
| The Close | Exclusive real estate flyer templates you can use right away |
The Close Recommends
If we had to pick a single provider for real estate flyer templates to recommend, it would be LabCoat Agents and their LCA Marketing Center. To some, this might seem like an odd choice, since this isn’t strictly a print-marketing resource, but here’s why we’ve chosen them:
- Stylish and sophisticated: The brand sensibility from LCA is pretty much second to none. They design beautiful marketing materials that will elevate your brand.
- Easy, Canva-like design space: Designing on LCA is quick and convenient, and unlike Canva, it’s tailored specifically for the needs of real estate agents.
- Tons of related resources: With LCA, you get access to their award-winning social, email, and other print marketing templates, giving you everything you need for a unified, consistent brand.
Frequently Asked Questions
How do I make a real estate flyer?
First, you’ll want to make sure you adhere to any local guidelines or brokerage requirements. In certain markets, you may be required to disclose your license number. With most brokers, you’ll need to display their logo. They should provide this information to you.
Next, pick a program you like and figure out your use for this flyer. New listing flyers can be a great idea at an open house to showcase your other listings. If you’re preparing to knock doors, having a neighborhood specialist flyer along with a market report or new listing flyer is a great idea.
What is the best program to make real estate flyers?
Just like CRMs, the best program is the one that you like and find yourself using regularly. Canva and Adobe Express are free providers. If you get frustrated with customizing a free template, we’ve already done the homework to find the top paid flyer templates in real estate above.
How do I make a real estate flyer in Microsoft Word?
Our recommendation is to use one of the web programs on our list. If you choose to go the Microsoft Word route, make sure to save or convert your flyer to PDF format. PDF format looks the same on most computers, so when you go to print it you can rest easy knowing your flyer formatting will be intact.
What should a real estate flyer say?
Your real estate flyer should say your name, your brokerage, and your contact information, at the very least. Many agents find that including their headshot helps them to stand out. I recommend also including a QR code that leads to your website or main social media page. You can use a free tool like QR Code Generator to easily add a QR code to your flyers.
What size should my real estate flyer be?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way for you to generate leads, many providers offer postcard sizes, door handle flyers, and everything in between.
Are flyers effective in real estate?
You’ve likely heard the phrase, “Print is dead.” Not in real estate! Print advertising helps leverage your listings and obtain more clients. For agents, print materials help you to connect with potential buyers and sellers. You might find that print advertising in your area is an inexpensive way to generate leads—even if it takes a bit of elbow grease.
Your Turn
What are your go-to real estate flyers? What should we include on our list? Tell us in the comment section below.
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