Sat.Aug 13, 2022 - Fri.Aug 19, 2022

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The 19 Best Real Estate Prospecting Letter Templates for 2022

The Close

Real estate prospecting letters—letters agents send to buyers, FSBO, FRBO and Expired listing homeowners—are still one of the best ways to generate leads in 2022. Here’s why: older homeowners respond very well to snail mail delivered by the good old USPS. And since almost every other demographic is sick of online ads, prospecting letters tend to have an excellent response rate.

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Experts Increase 2022 Home Price Projections

Keeping Current Matters

If you’re wondering if home prices are going to come down due to the cooldown in the housing market or a potential recession, here’s what you need to know.

Marketing 240
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Why Real Estate Agents Should Advertise Their Listings Online

Realty Biz

It’s no secret that we’re in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%? That means that nearly a third of all real estate agents don’t have the central piece of their online marketing strategy. If you don’t have your real estate listings online, then let’s talk about the importance of online marketing for real estate agents!

Agents 100
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Existing Home Sales Fall to Two-Year Low

Eye on Housing

As elevated mortgage rates and higher home prices weighed on housing affordability, existing home sales declined for six consecutive months, according to the National Association of Realtors (NAR). All four regions saw double-digit decline in sales from a year ago. But home price appreciation has slowed as inventory increased. The median existing home prices in July was down $10,000 from.

Sales 107
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Coldwell Banker Real Estate Reveals Growth Milestones for Q2 2022

Coldwell Banker

The Coldwell Banker brand retained more than $869 million in sales volume and welcomed four new companies in Q2 2022. The post Coldwell Banker Real Estate Reveals Growth Milestones for Q2 2022 appeared first on Coldwell Banker Blue Matter.

Branding 105
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Homebuilders are done until mortgage rates fall

Housing Wire

Tuesday’s housing starts report clearly shows that homebuilders are going to be done with single-family construction until mortgage rates fall. Housing completion data is still struggling to get some traction, but in the coming months, builders should be able to get more housing completions done while housing permits and starts for single-family homes are in decline.

Mortgages 531

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Building Materials Prices Increase in July as Concrete Surges

Eye on Housing

The prices of building materials rose 0.4% in July (not seasonally adjusted) even as softwood lumber prices increased 2.3%, according to the latest Producer Price Index (PPI) report. Prices have surged 35.7% since January 2020, although 80% of the increase has occurred since January 2021. The PPI for goods inputs to residential construction, including energy, decreased 1.2% as the prices of.

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Planning To Retire? Your Equity Can Help You Reach Your Goal.

Keeping Current Matters

Whether you’ve just retired or you’re thinking about retirement, you may be considering your options and trying to picture a whole new stage of your life.

Equity 228
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HELOCs are now “raging back”

Housing Wire

A combination of fast-rising home values and the fact that nearly two-thirds of borrowers with at least some home equity have mortgage rates below 4% — and would not benefit from refinancing — is helping to propel a resurgent market for home-equity lines of credit (HELOCs). HELOCs allow homeowners to tap the equity in their home without incurring a much higher first-lien mortgage via a cash-out refinancing.

Equity 432
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Will the Real Estate Housing Market Continue to Grow in the Next Year?

Realty Biz

In July, the Federal government announced another 0.75% interest rate hike. So, if you’re considering applying for a new home loan in 2022, you can expect to pay a lot more for your mortgage. This is sure to impact the real estate housing market in some way, although so far things aren’t panning out as predicted. The last two years have seen the hot real estate housing market cool slightly.

Marketing 116
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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High and Mighty: 4 Homes with Dramatic Ceilings

Sotheby's International Real Estate

From a Mediterranean manor on the water to a mountain-view contemporary in the high desert of Santa Fe, these homes feature ceilings that create spaces with eye-catching details and a touch of drama. Majestic Mediterranean. Keith Vanderlaan & Michael Massraf | Sotheby’s International Realty – Palm Beach Brokerage. Perched on 110 feet of water frontage, this four-bedroom villa is a bastion of modern Mediterranean grandeur.

Brokerage 111
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What Would a Recession Mean for the Housing Market?

Keeping Current Matters

According to a recent survey from the Wall Street Journal , the percentage of economists who believe we’ll see a recession in the next 12 months is growing.

Marketing 204
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Better.com partners with Palantir on new proprietary loan platform

Housing Wire

Struggling digital mortgage lender Better.com is teaming up with secretive big data firm Palantir to create a proprietary loan platform that is says will enable Fannie Mae , Freddie Mac and mortgage investors to make “richer and deeper data-driven mortgage capital allocation decisions.”. Tinman Marketplace, as it has been dubbed, will be powered by Palantir’s Foundry operating system, which Better says will automate 70% of the mortgage process.

Loans 421
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Single-Family Built-for-Rent Construction Surging

Eye on Housing

Single-family built-for-rent sector construction surged during the second quarter of 2022 as homebuying affordability declined on higher mortgage interest rates. According to NAHB’s analysis of data from the Census Bureau’s Quarterly Starts and Completions by Purpose and Design, there were approximately 21,000 single-family built-for-rent (SFBFR) starts during the second quarter of 2022.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Sotheby’s International Realty Expands in Michigan

Sotheby's International Real Estate

Sotheby’s International Realty today announced the opening of Great Lakes Sotheby’s International Realty, signifying the brand’s continued growth in the state of Michigan. The addition marks the brand’s seventh office in the state. Great Lakes Sotheby’s International Realty is owned and operated by Dean Groulx and Wendy Groulx, who bring more than 60 years of collective experience to the company.

Branding 110
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The U.S. Homeownership Rate Is Growing

Keeping Current Matters

The desire to own a home is still strong today.

Marketing 213
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UWM turns to seller concessions with new mortgage product launch

Housing Wire

United Wholesale Mortgage (UWM) this week launched temporary rate buydowns, a product that allows borrowers to receive lower mortgage rates at the beginning of their loan terms by using seller concessions as part of the payment. It’s a complementary product to the wholesale lender’s “Game On” initiative , a cut-rate pricing strategy devised to grow market share with purchase buyers.

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Meet the cast of ‘Buying Beverly Hills,’ a brand new real estate series coming to Netflix this fall

Fancy Pants Homes

Move over, Selling Sunset , there’s a new cool real estate show on Netflix! Buying Beverly Hills is a new reality occu-soap following the high-profile agents and clients of The Agency, one of the premier luxury real estate brokerages in the U.S. And reality TV fans have extra reasons to tune in to this one: it has some quite great tie-ins with one of the most famous reality shows of all time, RHOBH.

Branding 105
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Inventory Watch

BubbleInfo

There was a nice bump of 17 additional pendings in the past week, from 151 to 168. The biggest increase was in the $4,000,000+ category, which grew from 24 to 32 pendings! There are two pendings priced at $10,000,000+, and 51 active listings! It doesn’t look like there will be much more change in the […].

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Home sales fell 5.9% for the month, 20.2% for the year

The American Genius for Real Estate

Existing home sales are down across the board, and may "soon stabilize," says NAR's chief economist. The post Home sales fell 5.9% for the month, 20.2% for the year appeared first on The American Genius Real Estate.

Sales 105
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July: Market Update for Housing Marketers

Housing Wire

July saw whiplash mortgage rates and our audience followed economic news very closely. Articles about rates, housing inventory and inflation were among our most popular, including: Purchase mortgage rates fall same week as Fed rate hike New home sales make it clear, housing is in a recession The nation’s housing market is on a correction course. But we also saw some resiliency, with companies expanding loan products — especially cash out and home equity— and shoring up their mortgage servicing r

Marketing 410
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The Promise Land: Rapper Rick Ross’ house in Atlanta is a 109-room beast of a mansion

Fancy Pants Homes

Rapper Rick Ross is a certified hustler. From building his brands to investing in real estate, he definitely knows how to hustle his way to the top. Back in 2006, Ross released his breakthrough hit Hustlin’ , which quickly climbed the Billboard charts and helped him skyrocket to fame. Fifteen years after his debut album was released, he is now one of the richest rappers alive, with a net worth that’s estimated to be around $45 million.

Land 105
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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A Fee Free Rental Platform

GeekEstate Agents & Brokers

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Dwellsy] With rent prices getting higher than most tenants can keep up and an application process for good units that feels more like applying for a job than a place to live, renting these days is tough. Before even having to afford, apply, get approved for, and move into a new place tenants need to find it, preferably without pay-to-play search results.

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6 trending logo design tips that will instantly boost your brand

The American Genius for Real Estate

Outdated branding can be a big red flag to anyone viewing your website or social media - check these logo trends to improve yours for 2021! The post 6 trending logo design tips that will instantly boost your brand appeared first on The American Genius Real Estate.

Branding 101
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Purchase mortgage rates beginning to stabilize in the low 5% range

Housing Wire

Purchase mortgage rates declined this week on the news that inflation appears to have peaked and appear to be stabilizing. The 30-year fixed-rate mortgage decreased this week to an average of 5.13%, down from last week’s 5.22%, according to the latest purchase mortgage survey from Freddie Mac. A year ago this time, rates averaged 2.86%. The index compiles rates reported by lenders during the past three days. “Inflation appears to be beyond its peak, which has stopped the rapid increa

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Inside a Modern Villa in Beverly Hills

Sotheby's International Real Estate

The popular 1990s teen television drama may have made the 90210 U.S. Zip code recognizable to a wide global audience, but long before it was known by the real estate cognoscenti for its luxury and sophistication, and today it remains a signifier one of the world’s most illustrious and sought-after addresses. Tucked behind the iconic Beverly Hills Hotel, this unique estate in that coveted neighborhood is on the market for the first time in three decades and represents a rare opportunity to own a

Marketing 101
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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What Does a Modular Home Cost to Build: Pricing Explained

Maximum Exposure Real Estate

Pricing on Modular Homes Explained If you are considering a new construction, modular homes are an option. Also known as a prefab home, It is a type of property that is becoming increasingly popular, and for good reason. Modular home pricing is often less than less traditional construction. But prefabricated properties are not a new […]. The post What Does a Modular Home Cost to Build: Pricing Explained appeared first on Maximum Real Estate Exposure.

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Real Estate Market Challenges (Let’s talk about vacation homes and second mortgages)

Easy Agent Pro

Imagine a science-fiction movie – or computer program – designed to model behavior when changes are introduced. The Matrix, The 13th Floor, and A Sound of Thunder, are but a few of several such examples where a small historical change gave rise to significant future consequences. And now you’re a programmer interested in seeing how people will react economically to a health crisis.

Mortgages 102
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Learn from these 5 powerful executives at HW Annual

Housing Wire

There’s a lot that you can learn and gain by listening to the top c-suite leaders in the housing industry, whether you are a new hire, an aspiring entrepreneur or in the c-suite yourself. That is why HW Annual is thrilled to include an amazing line-up of powerful CEOs in the agenda for this year’s conference. Tap into the knowledge bank of these top CEOs who are driving their businesses forward by registering today for HW Annual in Scottsdale, Arizona Oct. 3-5.

Staging 397
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Sputter or Frenzy in 2023?

BubbleInfo

I think we can say that summer is over, and the off-season is here. How will the rest of 2022 play out, and what will be the effect on the 2023 Selling Season? We know that the local NSDCC sales counts will be low for the rest of 2022. Last year we had 136 closings […].

Closing 98
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.