February, 2017

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Things Every Broker Can Learn From Elon Musk

Inside Real Estate

Elon Musk is an American entrepreneur, inventor and investor who is now considered one of the world’s foremost future-thinking entrepreneurs. […]. The post Things Every Broker Can Learn From Elon Musk appeared first on Inside Real Estate | Lead Generation + Websites + CRM + Reporting + Powerful Performance.

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Want To Start a Real Estate Blog? Here’s How

Boom Town

Many real estate agents are so focused on obtaining actively searching leads, they neglect the tons of people in the early stages who hop online to research the answers to their questions. It’s not news that home buyers no longer need an agent’s assistance to find listings and open houses. However, they do need your help with market research, local area knowledge, and advice on mortgage and interest rates.

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How to Turn Millennials into Money-Makers

Inside Real Estate

By 2025 millennials (the generation born between 1980 and 2000) will make up 75% of the world’s working population (forbes.com). […]. The post How to Turn Millennials into Money-Makers appeared first on Inside Real Estate | Lead Generation + Websites + CRM + Reporting + Powerful Performance.

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Get a Grip On Your Large and Looming Real Estate Database

Boom Town

Issue: Virtual boxes (or maybe actual boxes) full of leads you don’t know what to do with right now. Solution: Address the elephant in the room. Take on sections of these leads at a time in a systematic fashion until you know whether to toss, nurture, or act now. BoomTown’s new clients come in the door with databases of all shapes and sizes. From a few leads to tens of thousands, these clients usually ask the same thing about their large databases: what do we do with them now?

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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How to (Actually) Calculate Conversion Rate on Real Estate Leads

Boom Town

One of the biggest issues we hear from real estate teams and brokerages is this: “We have no idea what our conversion rate is with marketing…”. If this is you, don’t worry. I’ll walk you through the calculations. Sometimes it’s hard to sit down and understand the numbers — but it’s important you do learn them. It comes in handy when you want to hire a new agent or expand into a new market.

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Brandon Brittingham // Long & Foster

Boom Town

Why Real Estate Teams are Outperforming Brokerages. Brokerages claim massive resources. They have supporting personnel. And they certainly see more transactions. So, how did a real estate team like the Maryland & Delaware Group of Long & Foster perform better than their counterpart? Today, we look at Brandon Brittingham’s strategy and success story.

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New To Real Estate Online Marketing? Here’s Your Startup Guide

Boom Town

So you’re new to real estate online marketing. Whether you’re a newer agent ready to expand past your circle of family and friends, or an experienced agent wanting to go digital for the first time, this startup guide has everything you need to build and boost your online presence. While offline methods like direct mail can still be effective, online marketing a powerfully productive way to target your audience and grow you business.

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Stephen Cooley // The Stephen Cooley Real Estate Group

Boom Town

In just three years, Stephen Cooley doubled his business to reach $110 million in sales. Considering the average price point in Rock Hill, South Carolina sits around $150k, this was no small achievement for the Stephen Cooley Real Estate Group. This level of exponential growth doesn’t come easy. But with the right people on his team and technology partners by his side, Stephen was able to build a team that propels his success.

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The Raines Group // HER Realtors

Boom Town

How the Raines Group Won the Columbus MLS Market. Competitive advantage doesn’t come easy. With nearly 20 years in real estate, the Raines Group has watched new upstarts, seasoned pros, and mega-agents venture into the Columbus, OH area. Staying ahead of them took a fresh perspective on a traditional idea. Here’s their story. The First Move to Dominance.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Eric Pearson // Pearson Smith Realty

Boom Town

Eric Pearson built the right foundation, but when he empowered it with the right system, he increased revenue by 150%. Using only Zillow Premier, realtor.com and his sphere of influence for lead generation, he steadily increased his production during his first year in real estate from zero to $17mm in 2012. It was impressive growth, but Eric was in need of a stronger lead generation plan to sustain it, and an agile system to maintain it.

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How to Build Marketing Campaigns with a Real Estate CRM

Boom Town

The best marketing campaigns reach the right people at the right time, with the right information. It all boils down to relevance. Blasting out content to everyone in your contact list, or simply posting listings on your Facebook page is not going to cut it. Ads for luxury properties that reach a starter-home buyer don’t make sense and waste your resources.

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How to Generate the Real Estate Leads You Need Right Now

Boom Town

You know the moment when your foot hits the pedal and your car spurs into action? A lot goes on in those few seconds between pedal push and speed. The same reaction occurs with your lead generation. And in the same thread, you have to initiate the reactions to begin generating leads. . Let’s consider two scenarios: Scenario A: You are starting out and desperately need to generate leads.

Closing 40
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Real Estate’s 10-Min Guide to Facebook Advertising

Boom Town

Generating real estate leads can be stressful. You (and many others) have spent countless hours trying different marketing ideas and advertising campaigns, but you’re not seeing the results you want. You’re left wondering, “ Why? How is Joe down the road doing this successfully and not me? Why isn’t this easier? ”. Today, we’re going to dive into Facebook advertising … specifically for real estate professionals.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Ben Kinney // Keller Williams Realty

Boom Town

How can I help my agents? Where can they do better? Where can I do better? Ben Kinney analyzes those questions everyday. He owns and manages one of the top real estate teams in the nation, closed 250 million in sales volume this year, and he’s found some answers that work. Whether you’re just starting out, or you’re looking to expand your current company, the top priority is providing enough business opportunities to your team.

Agents 40
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The Cassina Group

Boom Town

“On average, an agent in our office typically does 33% of their annual business from a direct BoomTown lead consumer — We’re now seeing people who originally came in the door eight years ago who are running through a 3rd or 4th home with us.” In 2006, Robertson Allen and Jimmy Dye founded their independent real estate firm, The Cassina Group.

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10 Gary Vaynerchuk Tips to Real Estate Marketing

Boom Town

I’m guessing you’ve heard of Gary Vaynerchuk. He’s a serial entrepreneur and best-selling author, commands six figures for high-profile speaking engagements, and has amassed an incredible following by sharing business and marketing advice with his signature combination of blunt talk, tough love and a sprinkling of expletives. He’s the one who has inspired millions to Crush It with a Jab, Jab, Right Hook in this Thank You Economy.