February, 2023

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6 top secrets to selling expired listings

Real Trends

Your No. 1 job in your real estate practice is to generate new business. Without a steady stream of new listings, nothing else matters. You could have the most polished listing presentation, be fantastic at prequalifying prospects and even be a great negotiator and closer, but without leads, none of that matters. Working with sellers of listings tha t didn’t sell can be a goldmine.

MLS 127
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Wells Fargo conducts another round of layoffs in home lending business

Housing Wire

Wells Fargo , the largest depository mortgage lender in America, issued pink slips to employees in its home lending business on Tuesday following its decision to exit the correspondent channel. “I can’t provide any specifics but we announced in January strategic plans to create a more focused Home Lending business,” Tom Goyda, senior vice president of consumer lending communications at Wells Fargo, said in an e-mailed response.

Lending 522
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Housing Affordability Hits Record Low but Turning Point Lies Ahead

Eye on Housing

Mirroring a steep rise in mortgage rates that began in the early part of 2022 and coupled with ongoing building material supply chain bottlenecks that increased construction costs, housing affordability posted three consecutive quarterly declines in 2022 and now stands at its lowest level since the National Association of Home Builders (NAHB) began tracking it on a consistent basis in.

Mortgages 128
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More homebuyers are blaming their agents — and hauling them to court

Inman

Even though the extreme seller's market is in the rearview mirror, disgruntled clients have been filing more lawsuits against their agents, according to an analysis by Victor Insurance Managers.

Agents 187
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Sticking together: Multi-generational housing on the rise

The American Genius for Real Estate

Following a tumultuous few years in the housing market, families across multiple demographics are sticking together in multi-generational housing.

Marketing 136

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Spring Selling Season is Here!

BubbleInfo

When mortgage rates started going up last year, I said all we have to do is survive until springtime – and it looks like we’ve made it!

Mortgages 124
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Bob Goldberg's mandate: Ensuring NAR members 'feel heard and valued'

Real Estate News

At the National Association of Realtors, CEO Bob Goldberg champions the needs and interests of members that number 1.5 million.

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50 Ways REALTORS® are Using RPR in Their Real Estate Business

Realtors Property Resource

REALTORS® often ask: “What can RPR do for me”? Here’s a list of fifty ways RPR can help you elevate your skills and your business. The post 50 Ways REALTORS® are Using RPR in Their Real Estate Business appeared first on Realtors Property Resource (RPR).

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The homebuilders got lucky this time

Housing Wire

Looking at the latest NAHB/Wells Fargo homebuilder confidence data and builder stock prices, I can say the homebuilders got very lucky this time around in the middle of a housing recession. There is one simple reason for this: it’s not 2008. They have less competition as they are working from low sales levels in today’s housing market. The truth is that if mortgage rates fell below 5.875% and kept going lower, everyone’s housing predictions would need to be revised this year because the b

Mortgages 521
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Investor activity slows, still makes up 1 in 4 homes sold in US

Inman

New data from John Burns and Redfin shows that investor activity slowed toward the end of 2022 but still accounted for about a quarter of home sales. That's up from about 11 percent in 2001.

Investor 190
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Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ

Better Dwelling

Canadian real estate prices are still falling, and a prominent research firm sees further declines. Oxford Economics (Ox Econ) updated its housing outlook for Canada today, with a key insight being home prices are still projected to fall further. They say Canada is only about half through the correction—if things don’t break. If things get […] The post Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ appeared first on Better Dwelling.

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All in the Family: Multi-Generational Home Buying

NAR: Economic Outlook

All in the Family: Multi-Generational Home Buying Multi-generational buying is back near an all-time high at 14%. This is up from 11% in the 2021 report.

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The Strain Is Showing for NYC’s Two Biggest Office REITs

Propmodo

The pandemic, followed by an economic downturn, has created a perfect storm for the office market. The national office occupancy rate passed 50 percent for the first time since the pandemic began. But it’s been a long slog to reach that milestone, and occupancy numbers are still low compared to pre-pandemic levels. There are signs of resilience among office REITs amid this turmoil, but the overall outlook remains grim.

Marketing 131
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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2023’s Housing Market Is Looking Up: 3 Things That Should Give Homebuyers Real Hope

Realtor.com

Photo-Illustration by Realtor.com; Photos: Getty Images (2) After suffering all-time lows during the COVID-19 pandemic, the supply of homes for sale has rebounded with a bang. January marked a whopping 65% more real estate listings than this same month a year earlier, according to a recent inventory report from Realtor.com®. And while home prices are still up year over year, they’ve declined from the pandemi4 GHJ43;;;;;;;;;;;;;;;;;;;;;;GHF///.HHH??????????????????????????????

Mortgages 126
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Housing Market Tracker: Inventory drops as mortgage rates move higher

Housing Wire

The housing market experienced more volatility last week, with housing inventory dropping as mortgage rates moved higher. Here is a quick rundown from last week : Purchase application data had a 3% week-to-week increase. The start of 2023 has been good, considering mortgage rates have stayed above 6% most of the time. Weekly housing inventory continues to decline, as we saw a decrease of 13,238 units, double the amount we had this time last year.

Mortgages 508
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Analog strategies to improve productivity and performance

Inman

Taking an analog approach is a powerful way to focus the mind, reconnect with the body and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information.

Agents 165
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The Aging Housing Stock

Eye on Housing

The median age of owner-occupied homes is 40 years, according to the latest data from the 2021 American Community Survey[1]. The U.S. owner-occupied housing stock is aging rapidly especially after the Great Recession, as the residential construction continues to fall behind in the number of new homes built. With a lack of sufficient supply of new construction, the aging housing.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Luxury Real Estate Headlines: Fourth Week in February 2023

Sotheby's International Real Estate

Highlights from this week’s top news stories on luxury and global real estate, art, collectibles, and home. London, England | United Kingdom Sotheby’s International Realty Aria House offers arguably one of London’s finest views. Hot property: five riverside homes for sale in London – Financial Times Once Asking $120 Million, Los Angeles Estate Sells for $52 Million – The Wall Street Journal These 7 Epic Home Spas Let You Relax in Your Own Private Sanctuary – Robb Report This Utah Fam

Sales 124
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How Would an FTC Non-Compete Ban Affect the Real Estate Industry?

Propmodo

The fight for talent at the top of the commercial real estate industry is a fierce and sometimes litigious battle. Turnover can be high among brokers as they switch from firm to firm in a game of musical chairs. One broker once told me that all the top commercial real estate firms are pretty much the same, which gave me the impression that most brokers think of themselves as essentially free agents that use the company brand while continuing to climb higher.

Brokerage 128
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5 Bedroom Staging Mistakes That Can Totally Turn Off Buyers

Realtor.com

Getty Images Home staging is a strategy that many sellers use to show off their property’s potential, and it’s one of the most important tasks you can do before putting your house on the market. Staging makes it easier for buyers to visualize the space as their future home, according to 82% of buyer’s agents surveyed for the National Association of Realtors® biennial Profile of Home Staging.

Staging 119
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Higher rates flip the homebuilders’ fortunes (again)

Housing Wire

While the homebuilders weren’t surprised by the better-than-estimated new home sales report released Friday, some people were a bit shocked. But the forward-looking purchase application data was getting better from Nov. 9 up until the early part of February as mortgage rates fell from 7.37% to 5.99%. Now, of course, that has all changed quickly. On CNBC Friday morning , I highlighted that whatever data stabilization we had at 5.99%, it’s now gone in the blink of an eye.

Mortgages 483
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Real Tea: ‘Buying Beverly Hills’ agents dish on rookie mistakes

Inman

Netflix's "Buying Beverly Hills" centers around rookie agents and their high-profile team leaders and mentors at The Agency. From mispronouncing finishes to being ill-prepared for showings, these agents dish on learning the tough lessons while being filmed for reality TV.

Agents 165
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A New Year Starts with Strong Gains

Eye on Housing

Job growth rebounded in January. After declines for five consecutive months, total nonfarm payroll employment increased by 517,000 in the first month of 2023 and the unemployment rate hit a 53-year low at 3.4% as more people entered the labor market. Construction industry employment (both residential and non-residential) totaled 7.9 million and exceeds its February 2020 level.

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Dreams Do Come True: 4 Bedrooms with a View

Sotheby's International Real Estate

Waking up on the wrong side of the bed is nearly impossible in these serene bedrooms, which enjoy mesmerizing views of city skylines, peaceful waters, mountains, sunsets, and clear blue skies. Lumina Penthouse Gregg Lynn | Sotheby’s International Realty – San Francisco Brokerage High atop the prestigious 42-floor Lumina tower, this 2,476-square-foot penthouse—the only one of its kind in the building—includes an open-plan living, dining, and kitchen area with a balcony; a media room or libr

Brokerage 119
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Curb Appeal: A Fresh Facade Makes a Statement

Coldwell Banker

Maybe your perfect house was “new” a few years ago and it’s time for a refresh, or perhaps you’re just ready to mix things up a bit. Whatever your motivation for a mini home makeover, it’s always smart to begin by focusing on the facade. Go beyond a fancy mailbox or a seasonal wreath and […] The post Curb Appeal: A Fresh Facade Makes a Statement appeared first on Coldwell Banker Blue Matter.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.