February, 2023

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6 top secrets to selling expired listings

Real Trends

Your No. 1 job in your real estate practice is to generate new business. Without a steady stream of new listings, nothing else matters. You could have the most polished listing presentation, be fantastic at prequalifying prospects and even be a great negotiator and closer, but without leads, none of that matters. Working with sellers of listings tha t didn’t sell can be a goldmine.

MLS 135
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Wells Fargo conducts another round of layoffs in home lending business

Housing Wire

Wells Fargo , the largest depository mortgage lender in America, issued pink slips to employees in its home lending business on Tuesday following its decision to exit the correspondent channel. “I can’t provide any specifics but we announced in January strategic plans to create a more focused Home Lending business,” Tom Goyda, senior vice president of consumer lending communications at Wells Fargo, said in an e-mailed response.

Lending 511
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What You Should Know About Rising Mortgage Rates

Keeping Current Matters

After steadily falling over the winter, mortgage rates have started to rise in recent weeks. This is concerning to some potential homebuyers as the combination of higher mortgage rates and higher prices have made homes less affordable. So, if you’re planning to purchase a home this year, you too may be wondering if now’s the right time to buy or if you should hold off on your search until rates come back down.

Mortgages 319
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Housing Affordability Hits Record Low but Turning Point Lies Ahead

Eye on Housing

Mirroring a steep rise in mortgage rates that began in the early part of 2022 and coupled with ongoing building material supply chain bottlenecks that increased construction costs, housing affordability posted three consecutive quarterly declines in 2022 and now stands at its lowest level since the National Association of Home Builders (NAHB) began tracking it on a consistent basis in.

Mortgages 131
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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More homebuyers are blaming their agents — and hauling them to court

Inman

Even though the extreme seller's market is in the rearview mirror, disgruntled clients have been filing more lawsuits against their agents, according to an analysis by Victor Insurance Managers.

Agents 202
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Sticking together: Multi-generational housing on the rise

The American Genius for Real Estate

Following a tumultuous few years in the housing market, families across multiple demographics are sticking together in multi-generational housing.

Marketing 137

More Trending

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Spring Selling Season is Here!

BubbleInfo

When mortgage rates started going up last year, I said all we have to do is survive until springtime – and it looks like we’ve made it!

Mortgages 124
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Bob Goldberg's mandate: Ensuring NAR members 'feel heard and valued'

Real Estate News

At the National Association of Realtors, CEO Bob Goldberg champions the needs and interests of members that number 1.5 million.

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50 Ways REALTORS® are Using RPR in Their Real Estate Business

Realtors Property Resource

REALTORS® often ask: “What can RPR do for me”? Here’s a list of fifty ways RPR can help you elevate your skills and your business. The post 50 Ways REALTORS® are Using RPR in Their Real Estate Business appeared first on Realtors Property Resource (RPR).

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Housing Market Tracker: Inventory drops as mortgage rates move higher

Housing Wire

The housing market experienced more volatility last week, with housing inventory dropping as mortgage rates moved higher. Here is a quick rundown from last week : Purchase application data had a 3% week-to-week increase. The start of 2023 has been good, considering mortgage rates have stayed above 6% most of the time. Weekly housing inventory continues to decline, as we saw a decrease of 13,238 units, double the amount we had this time last year.

Mortgages 504
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Should You Rent Your House or Sell It?

Keeping Current Matters

If you’re a homeowner ready to make a move, you may be thinking about using your current house as a short-term rental property instead of selling it. A short-term rental (STR) is typically offered as an alternative to a hotel, and they’re an investment that’s gained popularity in recent years. According to a Harris Poll survey, 28% of homeowners have considered using a rental service to temporarily rent out their home for additional income.

As-is 313
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Investor activity slows, still makes up 1 in 4 homes sold in US

Inman

New data from John Burns and Redfin shows that investor activity slowed toward the end of 2022 but still accounted for about a quarter of home sales. That's up from about 11 percent in 2001.

Investor 196
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How to Know Whether It's A Good Time to Sell a Home

Realty Biz

Are you considering selling your house? Many home sellers struggle with when they should pull the trigger and sell their homes. When people have a choice, they usually want to opt for the time that will allow them to sell quickly and for the most money. The season depends on whether it is a good time to sell a home. There are certainly better times of the year to sell than others.

Agents 142
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Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ

Better Dwelling

Canadian real estate prices are still falling, and a prominent research firm sees further declines. Oxford Economics (Ox Econ) updated its housing outlook for Canada today, with a key insight being home prices are still projected to fall further. They say Canada is only about half through the correction—if things don’t break. If things get […] The post Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ appeared first on Better Dwelling.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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All in the Family: Multi-Generational Home Buying

NAR: Economic Outlook

All in the Family: Multi-Generational Home Buying Multi-generational buying is back near an all-time high at 14%. This is up from 11% in the 2021 report.

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The homebuilders got lucky this time

Housing Wire

Looking at the latest NAHB/Wells Fargo homebuilder confidence data and builder stock prices, I can say the homebuilders got very lucky this time around in the middle of a housing recession. There is one simple reason for this: it’s not 2008. They have less competition as they are working from low sales levels in today’s housing market. The truth is that if mortgage rates fell below 5.875% and kept going lower, everyone’s housing predictions would need to be revised this year because the b

Mortgages 490
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Wondering What’s Going on with Home Prices?

Keeping Current Matters

The recent changes in home prices are top of mind for many as the housing market begins gearing up for spring. It can be hard to navigate misleading headlines and confusing data, so here’s what you should know about today’s home prices.

Marketing 308
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Analog strategies to improve productivity and performance

Inman

Taking an analog approach is a powerful way to focus the mind, reconnect with the body and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information.

Agents 183
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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The Strain Is Showing for NYC’s Two Biggest Office REITs

Propmodo

The pandemic, followed by an economic downturn, has created a perfect storm for the office market. The national office occupancy rate passed 50 percent for the first time since the pandemic began. But it’s been a long slog to reach that milestone, and occupancy numbers are still low compared to pre-pandemic levels. There are signs of resilience among office REITs amid this turmoil, but the overall outlook remains grim.

Marketing 132
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What to Know About Off-Market Homes For Sale

Realty Biz

Off-market properties might be the answer if you want to avoid competition from other buyers when looking for your next home. These home sales are sometimes known as pocket listings or quiet homes and aren’t added to the multiple listing services. Finding a buyer for a home not featured in the MLS requires more work from the real estate agent and used to be very unusual.

MLS 132
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Young Adults Moved Home, But Now are Moving Out

NAR: Economic Outlook

Young Adults Moved Home, But Now are Moving Out In 2022, 15.6% of young adults aged 25 to 34 lived at home with family. In 2020, those figures grew to the highest share recorded since 1960, 17.8%.

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FHA makes 30 bps MIP cut, mortgage industry cheers

Housing Wire

The Federal Housing Administration (FHA) on Wednesday morning announced a 30 basis point reduction in the annual premium charged to mortgage borrowers. The cut, widely anticipated by the industry, will result in mortgage insurance premiums (MIP) of 55 bps for most borrowers, down from 85. In a statement released Wednesday, the White House said the MIP cut will reduce housing costs by an average of $800 for roughly 850,000 homebuyers and homeowners in 2023.

Mortgages 482
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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What You Should Know About Closing Costs

Keeping Current Matters

Before you buy a home, it’s important to plan ahead. While most buyers consider how much they need to save for a down payment, many are surprised by the closing costs they have to pay. To ensure you aren’t caught off guard when it’s time to close on your home, you need to understand what closing costs are and how much you should budget for.

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Real Tea: ‘Buying Beverly Hills’ agents dish on rookie mistakes

Inman

Netflix's "Buying Beverly Hills" centers around rookie agents and their high-profile team leaders and mentors at The Agency. From mispronouncing finishes to being ill-prepared for showings, these agents dish on learning the tough lessons while being filmed for reality TV.

Agents 177
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The Aging Housing Stock

Eye on Housing

The median age of owner-occupied homes is 40 years, according to the latest data from the 2021 American Community Survey[1]. The U.S. owner-occupied housing stock is aging rapidly especially after the Great Recession, as the residential construction continues to fall behind in the number of new homes built. With a lack of sufficient supply of new construction, the aging housing.

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How Would an FTC Non-Compete Ban Affect the Real Estate Industry?

Propmodo

The fight for talent at the top of the commercial real estate industry is a fierce and sometimes litigious battle. Turnover can be high among brokers as they switch from firm to firm in a game of musical chairs. One broker once told me that all the top commercial real estate firms are pretty much the same, which gave me the impression that most brokers think of themselves as essentially free agents that use the company brand while continuing to climb higher.

Brokerage 129
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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. The secret to having a successful digital sales program is to have a structured Corporate Digital Selling Initiative that is centered around these four pillars: 1.

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No surprise, people are moving to Florida and Texas

Real Trends

It’s not shocking that, when people can live and work anywhere they want, they are migrating towards the fun and sun! The proof is in the population gains all across the Sun Belt. Goodbye snow storms and hello sandy beaches. In 2022, the National Association of Realtors (NAR) used the change of address data from the United States Postal Service to create a map of migration.

Agents 128
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Opinion: How the title industry protects homeowners

Housing Wire

When people think about the title insurance industry , what comes to mind is often its core products – title insurance policies that protect property rights of homeowners and lenders. But many may be surprised to learn that title and settlement professionals do so much more than conduct title searches, issue policies and process claims. As an industry, our commitment to protection goes beyond title insurance policies.

Title 476
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How Experts Can Help Close the Gap in Today’s Homeownership Rate

Keeping Current Matters

As we celebrate Black History Month, we reflect on the past and present experiences of Black Americans. This includes the path toward investing in a home of their own. And while equitable access to housing has come a long way, homeownership can be a steeper climb for households of color. It’s an important experience to talk about, along with how it can make all the difference for diverse homebuyers to work with the right real estate experts.

Closing 263
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National Association of Realtors’ Canadian twin is betting big on tech

Inman

The Canadian Real Estate Association, which owns and controls Canada's most popular listing site, is spinning off into a tech company. Ex-CREA Chair Cliff Stevenson shared what's in store.

MLS 174
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