AgentReal Estate

Curbio’s new campaign claims to increase agent listings by 47%

The company claims to increase selling prices by an average of $80,000 while reducing days on the market and project times by almost half

Maryland-based home improvement company Curbio, Inc. launched a new marketing campaign aimed at helping agents prepare a home for the market.

Curbio repairs homes for agents to market them and only charges if the home sells, providing an alternative to selling a home “as is.” The potential repairs include flooring installation, electrical and plumbing work, landscaping, roofing, pest control, drywall repair and mold remediation, among others.

Its campaign, called “No Risk, All Reward,” highlights the company’s services, including its home improvement solutions and pre-sale updates. It claims that agents using Curbio can get 47% more listings and that its projects increase selling prices by an average of $80,000 while reducing days on the market and project times by almost half.

“Our goal is to arm agents with a pre-listing home improvement solution that will produce a desirable outcome for sellers and win agents more listings,” said Olivia Mariani, Curbio’s chief marketing officer. “We understand that, as an agent, maintaining a positive reputation and selling experience for clients is crucial when it comes to building business.”

The campaign will also provide homeowners with a $500 cash card incentive for projects starting between Jan. 30 and June 30, 2023 with the use of a promo code.

Curbio ramped up its brand and website this month, along with a new logo.

Last August, the company closed a $25 million credit facility with Cambridge Trust, along with a $65 million Series B funding round in January 2022, which brought its total funding to $90 million.

The company’s current partners include brokerages like eXp Realty, RE/MAX, HomeServices of America, Long & Foster, and @properties. In the past month, Curbio expanded into the St. Louis,  Kansas City and Cincinnati markets.