Tue.Jan 24, 2023

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7 ways to build your real estate business through collaboration

Real Trends

You know the old saying, “Two heads are better than one?” I love the idea of collaboration. After all, if recording artists do it, why can’t real estate agents? I mean, if Eminem and Ed Sheeran are doing it, it must be relevant, yes? So, how do real estate agents collaborate with their communities to do good, build relationships and grow their businesses?

Agents 79
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Rocket eliminates about 50 jobs in its second round of layoffs for 2023

Housing Wire

Rocket Companies eliminated about 50 positions last week amid the industry rightsizing with layoffs in the higher-rate environment. “As is common practice in all companies, Rocket regularly looks at the priorities of the business and what roles are needed to achieve those goals,” Aaran Emerson, a Rocket spokesperson, said in a statement.

Title 395
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The 3 Factors That Affect Home Affordability

Keeping Current Matters

If you’ve been following the housing market over the last couple of years, you’ve likely heard about growing affordability challenges.

Marketing 222
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New American Funding partners with EasyKnock on sale-leaseback program

Housing Wire

California lender New American Funding has partnered with EasyKnock, a New York startup that buys homes and rents them back to sellers, allowing clients to access their home equity through non-traditional means. About a quarter of American homeowners are unable to access the equity in their homes because of strict lending standards, and EasyKnock said the partnership will “improve housing stability for our mutual customers, providing them liquidity, flexibility and control in their finances.

Sales 383
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Why the 2023 housing market slowdown is a good thing

Inman

In a session called "Your Inside Look Into the 2023 Housing Market," panelists at Inman Connect New York said real estate companies and consumers are "adjusting to the new reality.

Marketing 150
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UWM gave brokers big discounts to play with. It could be risky

Housing Wire

United Wholesale Mortgage ‘s (UWM) aggressive moves to gain an edge on the competition tend to provoke controversy. The ‘ultimatum ’ it imposed two years ago effectively prohibited broker partners from also doing business with two of UWM’s rivals. It quickly prompted antitrust lawsuits. The lender’s price reduction by 50 to 100 basis points across all its loans last year led to accusations that UWM was making it impossible for some lenders to do business in the space.

Lending 370

More Trending

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Want To Save $150K on a Home? Here’s the One Place Where These Bargains Are Hiding Today

Realtor.com

Getty Images America’s hottest markets might have a few reigning champs, but some serious competition in the Midwest is nipping at their heels. The Realtor.com® Hottest Markets List reveals that the average home listing price for December’s 20 hottest real estate markets was $313,000—about 21.8% lower than the national median as buyers increasingly sought out affordability.

Mortgages 117
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DOJ asks to interfere in TAN pocket listing case against NAR

Inman

Top Agent Network's appeal alleges the Clear Cooperation Policy's goal is to safeguard NAR's business model, which relies on dues revenue from nearly 1.6 million agents and brokers.

Agents 137
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5 Ways to Get More Subscribers to Your Real Estate Website

Realty Biz

Almost 100% of home buyers in 2021 in the 23 to 56-year-old age bracket searched for homes online. Real estate agencies need to utilize the internet to increase their subscribers - but how can agencies do this? Your website needs to be organized and helpful to visitors. Luckily, there are five things you can do to increase traffic to your real estate website.

Closing 114
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Compass CEO Robert Reffkin calls home offices ‘the killer of culture’

Inman

Compass CEO Robert Reffkin talks about stock market downturns, profitability and why brokers need to eschew virtual working to survive.

Marketing 152
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Inside a Contemporary Tour de Force in Los Angeles

Sotheby's International Real Estate

Recognized for their impact on the architectural landscape of Los Angeles, Mehdi and Mandi Rafaty of the lauded firm of Tag Front create homes with a unique modern aesthetic, incorporating refined textural and sculptural details that bring complexity, simplicity, and functionality into stylish harmony. A singular construction, this one-of-a-kind 20,000-square-foot residence unites soothing surfaces of blonde hardwood with aluminum, steel, and expanses of glass, resulting in bright, airy interior

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Bright, CRMLS, REcolorado unify to launch consumer search site

Inman

Nestfully will offer seamless desktop, mobile and native iOS and Android app experiences and provide the latest listing and just-sold information, according to company.

MLS 133
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Employment Situation in December: State-Level Analysis

Eye on Housing

Nonfarm payroll employment increased in 32 states and the District of Columbia in December compared to the previous month, while 18 states lost jobs. According to the Bureau of Labor Statistics, nationwide total nonfarm payroll employment increased by 223,000 in December, following a gain of 256,000 jobs in November. On a month-over-month basis, employment data was strong in Texas, which.

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Risk has re-entered the financing conversation

Inman

Bob Groody of Maxwell and Shant Banosian of Guaranteed Rate discussed the current state of creative financing tools for consumers at Inman Connect New York on Tuesday.

Finance 133
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Higher-End Pendings Since Jan 1

BubbleInfo

It’s impressive to see so many high-enders go into escrow this quickly – these are the NSDCC homes listed over $4,000,000 than have gone pending since the first of the year: Not mentioned above is the listing that hit the MLS on January 3rd, went pending on the fifth, and closed on the 17th – […]

MLS 105
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How to win listings and beat your competition

Inman

Top agents Jordan Cohen of RE/MAX and Santiago Arana of The Agency spoke at Inman Connect New York on Tuesday about their strategies for racking up listings and how they got them when they were first starting out in the industry.

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Optical Illusion for Sale: ‘Invisible’ Joshua Tree Home Catches Eyes for $18M

Realtor.com

Realtor.com Mirror, mirror, on the wall—who’s the fairest of them all? A breathtaking visual illusion in the desert, of course! Just outside of Palm Springs in Joshua Tree, CA , lies one of the most spectacular desert homes ever built. But you have to look closely, or you just might miss it. That’s because this massive beauty creates the optical illusion of blending seamlessly into the landscape, thanks to its mirrored facade.

Sales 105
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These are the mistakes that thwart brokers’ success

Inman

Panelists at Inman Connect New York on Tuesday said that brokers err by not having written plans, not being flexible and other shortcomings.

Brokerage 147
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Move Over Zillow… MLSs Combine Forces to Launch Nestfully

Broke Agent Media

BAM Key Details: California Regional MLS, REcolorado and Bright MLS have combined forces to create Nestfully, which is set to launch in Q1 2023. The portal, designed and run by the residential real estate industry, is designed to offer “pristine listing data” for consumers—and will provide leads to brokerages for free. Set to launch in Q1 2023, Nestfully is a new portal designed to provide consumers with pristine listing data.

MLS 98
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This is what real estate tech actually needs to do

Inman

At Inman Connect New York on Tuesday, Joe Skousen and Grier Allen discussed how technology leaders should look for ways to simplify agents' lives, enhancing their productivity and eliminating mundane tasks.

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The Secret to Boosting Your Conversion Percentage with New Leads

Broke Agent Media

Do you want to jump your conversion percentage and make it predictable and scalable? I’ve got a technique that’s gonna blow your mind. Here’s what we know about real estate agents: They don’t follow up enough. The average real estate agent follows up 2.7 times (not even 3). And, thanks to some advanced research with a couple of partners and our advisors, there’s a number I’m going to give you that will blow your mind.

Agents 98
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Fine-tune your strategies to attract new business in a new market

Inman

James Becker, Nancy Almodovar and Richard Grossman spoke at Inman Connect New York on Tuesday about strategies they've employed recently to generate new business.

Marketing 134
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Relocation Boom? A Record Number of Home Buyers Look to New Metros in Search of Affordability

Broke Agent Media

BAM Trending: A record number of home buyers look to new metros in search of affordability in the latest Redfin report, with 24.6% of Redfin.com users looking to relocate in the fourth quarter of 2022. Migrating home buyers are motivated by economic uncertainty, high housing costs, the flexibility of remote work and the allure of more affordable housing options.

Sales 98
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New American Funding referring homeowners to EasyKnock

Inman

The independent mortgage lender is now sending homeowners who are interested in converting their home equity into cash over to EasyKnock to explore a sale-leaseback.

Equity 129
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Are Open Houses a Waste of Time?

Maximum Exposure Real Estate

Are Open Houses Effective For Sellers? Are open houses worth it for sellers? Is an open house effective for getting a home sold? Depending on who you speak with, you will likely get a different answer. When trying to sell your home, it is natural to pull out all the stops. It may be the […] The post Are Open Houses a Waste of Time? appeared first on Maximum Real Estate Exposure.

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Pacaso CEO: Proptech firms forced to shift from offense to defense

Inman

Executives at four prominent real estate tech startups have diversified their product offerings in an effort to survive the market turmoil, which they discussed on Tuesday at Inman Connect New York.

Marketing 124
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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How Long is a Home Inspector Liable For Missing Major Problems

Maximum Exposure Real Estate

Home Inspection Problems That May Not Be Found Do you know what happens when a home inspector misses a major issue? Are there common problems that may not be uncovered? How long is a home inspector liable for missing significant problems? Shortly you will have answers to all your questions and more. For obvious reasons, […] The post How Long is a Home Inspector Liable For Missing Major Problems appeared first on Maximum Real Estate Exposure.

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The ultimate guide to Inman Connect New York 2023

Inman

So you've decided to join us at Inman Connect New York. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in NYC.

Marketing 124
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What Is a Loan Modification? Can It Help Homeowners in Trouble?

Realtor.com

Kirby Hamilton/iStock Consider a loan modification a lifeline for homeowners in trouble. If you’ve been hit with financial hardships that hamper your ability to pay the mortgage, there are options other than foreclosure or selling your home. One is to get a loan modification, which is basically an agreement with your lender to change the terms of your loan.

Loans 96
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When it comes to real estate and data, keep it local

Inman

At ICNY on Tuesday, OJO Labs Chief Real Estate Officer Chris Heller and Nest Seekers International Chief Economist Erin Sykes explained why real estate agents need to pay less attention to national data and dig into local insights.

Agents 123
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.