Thu.Mar 12, 2020

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Cost-Per-Lead Isn’t Everything! Here’s Why.

Boom Town

For many years the narrative surrounding lead generation in real estate has been, “You need the highest amount of leads possible at the lowest cost-per-lead.” It’s been drilled into our psyche and business models to chase the lowest cost-per-lead and churn out more, more, more. Here at BoomTown we’ve often been swept up on the same train!

Land 59
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4 Effective Ways to Encourage Homeowners to Run for Board Positions

App Folio

When it’s election time for your community association, you may notice that the same board members run for the same positions and often run unopposed. While board members with experience are valuable, they can face term limits, while others burn out. It’s beneficial to the community to seek out new leadership to inspire diverse perspectives. Thankfully, there are a few ways you can open the door and get the conversation started in a way that piques the interest of your homeowners to help encoura