Cost-Per-Lead Isn’t Everything! Here’s Why.
Boom Town
MARCH 12, 2020
For many years the narrative surrounding lead generation in real estate has been, “You need the highest amount of leads possible at the lowest cost-per-lead.” It’s been drilled into our psyche and business models to chase the lowest cost-per-lead and churn out more, more, more. Here at BoomTown we’ve often been swept up on the same train!
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