Mon.Aug 08, 2022

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Real Estate Geo Farming For Absolute Beginners

Easy Agent Pro

Real estate geo farming is a technique used by agents to help target leads in specific areas and regions. Also referred to as geographic farming, geo-retargeting, or simply farming, the tactic helps to set up specific parameters to target buyers and sellers in a set area. Let’s look into some of the benefits of real estate geo farming and how to incorporate it as an agent. .

Agents 100
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This app lets homeowners generate floor plans of their homes for free

Housing Wire

In a recent survey by the National Association of Realtors , floor plans ranked as the third most desired listing feature for homebuyers, after photos and detailed listing information. But floor plans are a relative rarity on multiple listings services: only 10-15% home listings in the U.S. have floor plans. CubiCasa , a real estate software company based in Finland, launched a new product to enable homeowners to generate floor plans at no cost through their app.

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Why the Forbearance Program Changed the Housing Market

Keeping Current Matters

When the pandemic hit in 2020, many experts thought the housing market would crash.

Marketing 216
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Credit unions get some love from Ginnie Mae

Housing Wire

Ginnie Mae , which guarantees loans to veterans and Federal Housing Administration borrowers, is changing its attitude toward credit unions. In a change to its capital requirements, which set minimum standards for its issuers, Ginnie Mae will treat credit unions more like banks. Representatives for credit unions have sought the change since July 2021, when Ginnie Mae announced new proposed capital requirements.

Finance 382
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Should you even care about the Zillow and Opendoor team up?

The American Genius for Real Estate

Is Opendoor and Zillow's simple team up worth any of the hype or critique it's getting? Let's examine the partnership. The post Should you even care about the Zillow and Opendoor team up? appeared first on The American Genius Real Estate.

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Mortgage rates drop but not low enough to spur lending 

Housing Wire

Mortgage rates trended down in July from their peak above 6% in June, but that wasn’t enough to spur mortgage lending activity. Rate lock volume in July fell 14.4% from June , marking four straight months of decline, according to Black Knight ‘s originations market monitor report. The decline was led by 16.9% drop in rate/term refinance locks, which are down 93.6% since last year.

Lending 382

More Trending

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Why non-QM lending is not going away

Housing Wire

Non-QM lenders have been going through a turbulent time in the past few months. HousingWire recently spoke with John Jeanmonod, Regional Vice President of Sales at Angel Oak, about non-QM lending and the outlook for the second half of 2022. HousingWire: Given the recent news about a few non-QM lenders shutting down, some loan officers might be hesitant about working with non-QM.

Lending 382
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Inventory Watch

BubbleInfo

Inventory tends to be seasonal in nature, so we’ve probably seen the peak for 2022. We’ve probably seen the peak number of pendings for this year too! Today, there are only 151 homes in escrow, and in July we had 152 sales. It’s feasible that we will have fewer than 100 NSDCC sales in a […].

Sales 105
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Home purchase sentiment hits lowest level in over a decade

Housing Wire

Please introduce us to the brave 17% of consumers who think now is a good time to buy a home. Fannie Mae’s Home Purchase Sentiment Index fell two points in July to 62.8, its lowest reading since 2011. Year over year the index is down 13 points. Overall, just 17% of respondents said it was a good time to buy a home in July, down from 20% a month prior, but 76% said it was a bad time to buy, up from 75% in June.

Mortgages 370
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Foxhill Estate, La Jolla’s largest property, is looking to fetch $49 million

Fancy Pants Homes

The race for the most expensive house in the prime San Diego neighborhood of La Jolla is getting pretty tight. While a newly built, ultra-contemporary gem known as the Ora House hit the market back in May with a whopping $32.5 million price tag, La Jolla’s iconic Foxhill Estate is still a top contender. The massive 32-acre estate, which happens to be La Jolla’s largest contiguous residential property, has recently seen a price reduction, going from $55 million to $49 million.

Design 105
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Learn how to reach homebuyers in a purchase market at HW Annual Oct. 3-5

Housing Wire

Locking in home sellers and homebuyers in this market requires a lot more strategic planning and intentionality given how rapidly the market is shifting. To help you feel as equipped and informed as possible for today’s fast-changing market, we’re excited to hold the “ Reaching homebuyers in a purchase market ” panel at HousingWire Annual on Oct. 5.

Marketing 370
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Emergency Preparedness Tips for Property Managers

App Folio

Managing rental properties is no easy task. Besides the financial responsibilities and legal due diligence required of property managers, the.

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Cenlar FSB taps co-CEOs to replace Greg Tornquist

Housing Wire

Cenlar FSB , the nation’s second-largest mortgage servicer and largest sub-servicer, has installed new leadership following the retirement of its president, CEO and chairman Greg Tornquist. Tornquist served the company for 35 years and became CEO in 2008. Dave Applegate, a board member since 2020, has been named the company’s chairman. Chief Operating Officer Rob Lux was named co-CEO for operations, technology, business development, client management, human resources, and legal.

Banks 370
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What is an Adjustable Rate Mortgage: The Pros and Cons Explained

Maximum Exposure Real Estate

When you have decided to search for a new home, you have many choices to make. What features do you want, how many bedrooms do you need, and which neighborhood do you want to live in? These are just a few of the choices you need to think about when buying a home. Another one […]. The post What is an Adjustable Rate Mortgage: The Pros and Cons Explained appeared first on Maximum Real Estate Exposure.

Mortgages 102
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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ERA CENTRAL GRAPHIC ARTIST DESIGNS LOGO FOR TOYS FOR TOTS 75TH ANNIVERSARY

Realty Biz

ERA Central Realty Group announced today that in-house graphic artist Suzi Kelly has been chosen as the official graphic designer for the United States Marine Corps Toys for Tots Program 75th Anniversary. Kelly was awarded the prestigious appointment based on her logo design, which will be used on collection boxes and marketing collateral for the Toys for Tots 75th Anniversary celebration.

Design 94
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July TRREB Stats: School’s Out For Summer

Toronto Realty Blog

TorontoRealtyBlog. At one point during the last week of July, a colleague of mine was passing by my office and said, “You headin’ outta here for the long weekend?” Wow. After eighteen years, I thought he knew me better than that… “I’ll be here during the long weekend,” I explained. “I love long weekends in the city!

Sales 90
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The real estate pendulum swings again

Realty Biz

Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17 th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law of the pendulum. That constant swinging back and forth between opposite extremes describes today’s real estate market.

Agents 92
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How to handle price reduction on a listing

Real Trends

You helped stage the home, you organized an impeccable open house, and you set an accurate listing price after completing a thorough comparative market analysis — but the house isn’t getting much interest. The problem is likely that the price is too high, which means it’s time to discuss reducing the price with your clients. This can be a tricky negotiation.

Staging 89
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Mortgage rates fall back below 5%, providing relief for home buyers

Realty Biz

Having endured weeks of rising borrowing costs, home buyers in the U.S. have gotten a “second chance” to lock in a lower interest rate. Last week, the popular 30-year fixed-rate mortgage fell below 5% for the first time in months, according to a report by Freddie Mac. Rates had been hovering above 5% for a good couple of months, even going as high as 6% at one point, before slipping lower again by the end of this week.

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Power buyer Ribbon lays off 136 employees

Real Trends

Power-buying firm Ribbon has laid off 136 employees, according to a late-July company-wide announcement. Ribbon employees were informed of the layoffs during an “All Hands” employee meeting on July 28. An hour after the meeting employees received an email informing them of their future with the firm. According to a prepared statement from the firm’s CEO Shaival Shah read during the meeting, the layoffs came after the firm reduced all “unnecessary non-salary expenses.”. “ As a leadership team, we

As-is 84
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LGBTQ+ REAL ESTATE ALLIANCE TO HOST FIRST IN-PERSON CONFERENCE IN LAS VEGAS?

Realty Biz

The LGBTQ+ Real Estate Alliance will hold Experience: The Alliance, its first national in-person conference on September 28-30 at Resort World Las Vegas. Television star Carson Kressley will host the event that will provide real estate insight, business and networking opportunities with some of the most influential leaders in the industry and LGBTQ+ community.

Equity 76
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Revive those dead real estate deals

Real Trends

It’s frustrating. Your buyer or seller gets cold feet, or struggles with financing, leading to a “dead deal.” In today’s market, with quickly rising interest rates, some agents are finding themselves with this unfortunate situation more often than usual. Don’t fret. There are ways to turn lemons into lemonade. Read on to find out what to do when a dead deal happens to you.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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June Job Openings and Monetary Policy Considerations

Eye on Housing

The construction labor market is cooling off as economic activity slows in response to tighter monetary policy per the latest job openings data. Given the Fed’s dual mandate of fighting inflation and maintaining maximum employment, macro price and jobs data are key to informing the Fed’s future policy moves. Inflation remains near a 40-year high and payroll employment growth is.

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Agents think market will be flat through 2023, focused on sphere

Real Trends

Agents are wary, yet optimistic, that the market will be flat for the rest of 2023, according to agents surveyed in the third quarter RealTrends AgentPulse. However, they are intent on increasing their marketing and making adjustments to thrive. According to the survey, agents are overwhelming spending more time talking to their sphere of influence and using social media to reach sellers, something they had been lax about during the market boom.

Agents 76
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New and Notable Luxury Homes For Sale Over $2M | August 2022

Sotheby's International Real Estate

From an architectural masterpiece in Greece to a historic Victorian home in South Carolina, these are this month’s four featured notable properties for sale over $2 million. Cyclades, Greece. Despina Laou | Greece Sotheby’s International Realty . A perfect fusion of style and functionality, the curved architectural design of Cronus is a modernist masterpiece, enjoying magnificent sea and mountain views across the island of Antiparos in the very heart of the Aegean sea.

Sales 74
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Bad Email is Dead: 5 Mistakes That Make Your Email Newsletter Unreadable

HomeLight

Enjoying this episode? Be sure to follow The Walkthrough to get future episodes delivered automatically: Apple Podcasts/iTunes | Spotify | YouTube. About This Episode. If email is “dead,” as many gurus say, why does the New York Times currently offer 103 different newsletters? And why did Intuit buy Mailchimp for $12 billion last year? The truth is that email newsletters are growing more popular today because they provide signal among all the noise in our busy lives.

Agents 79
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Rest of 2022

BubbleInfo

It doesn’t do any good to lower your price if there are no buyers. Sellers of superior homes should wait it out and take their chances later… because the next selling season is right around the corner.

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How Much Rent Can I Get for My House?

Mashvisor

If you’ve been asking yourself the same question, “how much rent can I get for my house?” stop right there—we’ll show you how to calculate it.

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The Top 10 Fastest-Growing Cities in Utah

Redfin

Located in the Mountain West region of the United States, Utah is well known for its national parks, the Great Salt Lake, Sundance Film Festival, and access to world-class skiing. Around 3 million people call this state home. If you want to become a Utah resident but don’t know what cities to consider, take a look at this list. We compiled the 10 fastest-growing cities in Utah that saw the most significant population increase over 5 years, from 2017 to 2021.

Sales 61
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Towne Properties

Yardi Marketing

We’re excited to celebrate a recent win for Towne Properties , a Yardi and REACH by RentCafe client. In June, it was announced that two of Towne’s redesigned property websites received Hermes Creative Gold Awards in the Electronic Media / Social Media / Interactive Media category. Both websites were built on our RentCafe platform and supported by our REACH by RentCafe digital marketing agency.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.