Tue.Jan 31, 2023

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Master the art of cold calling with these 8 can’t-miss strategies

Inman

Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be, writes renowned trainer Darryl Davis. Real estate agents can turn cold calls into warm leads with practice and preparation, and as it becomes second nature, they will ultimately drive more sales for their business.

Agents 167
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First Internet Bank is shuttering its consumer mortgage business

Housing Wire

First Internet Bank is shutting down its consumer mortgage business due to a steep decline in mortgage volumes and the negative outlook for mortgage lending that is forecasted to continue for the next several years. First Internet Bancorp , parent company of First Internet Bank, announced that the exit will include its nationwide digital direct-to-consumer mortgage platform, which originates residential loans for sale in the secondary market.

Banks 417
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Lower Mortgage Rates Are Bringing Buyers Back to the Market

Keeping Current Matters

As mortgage rates rose last year, activity in the housing market slowed down. And as a result, homes started seeing fewer offers and stayed on the market longer. That meant some homeowners decided to press pause on selling.

Mortgages 239
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Home price growth continued to soften in November

Housing Wire

Yearly home price growth continued to cool in November as mortgage rates reached some of their highest levels in decades, which resulted in annual home price gains shrinking for the eight consecutive month, according to the S&P CoreLogic Case-Shiller National Home Price Index , released Tuesday. Nationwide, home prices posted an annual gain of 7.7% in November, bringing the index to a reading of 297.29.

MLS 417
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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US home prices slip for fifth month as market bottom comes into view

Inman

The Case-Schiller index posted a 7.7 percent annual gain in home prices — down from a 9.2 percent gain in October — while the FHFA index showed a 0.1 percent decline in prices between October and November.

Marketing 161
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NYCB confirms cuts to retail mortgage channel after acquiring Flagstar

Housing Wire

New York Community Bancorp, Inc. (NYCB) confirmed it’s closing 69% of the retail home lending offices outside of its branches after acquiring Michigan-based Flagstar Bank. “We made the strategic decision shortly after the transaction closed to swiftly restructure the business, which occurred in January,” Thomas Cangem, NYCB president and CEO, said in a statement.

Mortgages 395

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How Andrew Marquis plans to close more loans in a low-inventory market  

Housing Wire

Lack of inventory is an issue builders and mortgage loan originators alike are dealing with across the nation. It’s also what keeps Andrew Marquis, regional vice president at CrossCountry Mortgage and Scotsman Guide ’s seventh top LO, up at night, especially as he sees more buyers entering the market. A recent combination of lower property value appreciation in Boston, which is Marquis’ main market, and declining mortgage rates have resulted in bidding wars — but there aren’t as many

Loans 395
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Fashion victims? When broker and agent style choices clash

Inman

The standard for appropriate business attire is always a moving target, especially in real estate. How should residential real estate brokers navigate this ever-shifting playing field, one full of landmines in every direction?

Agents 155
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Dan Mugge named COO of mortgage solutions company Calque

Housing Wire

Calque, a company that partners with lenders to offer non-contingent mortgages to homebuyers, has appointed Dan Mugge as its chief operating officer. Mugge, a mortgage industry veteran with more than two decades in technology and business management, will lead the company’s push to secure high-profile mortgage lending partners to offer Calque’s products.

Mortgages 381
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Minimum wage workers need at least 4 jobs to pay rent in some cities

Inman

Even the most expensive cities — which typically have higher minimum wages — are more affordable than those with $7.25 an hour minimums, according to data released Tuesday by Zillow.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Fewer Prospective Buyers Are Fully Engaged in Purchase Process

Eye on Housing

Dwindling housing affordability in the fourth quarter of 2022 caused the share of prospective home buyers who are actively engaged in the purchase process (i.e. who have moved beyond just the planning phase) to drop to 46%, down from 59% a quarter earlier. The share of prospective buyers fully engaged in the buying process declined in every region between the.

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How to extend the life of a real estate conference

Inman

If you are wondering how to keep the magic alive after a great conference experience, you are not alone. Coach Jeff Glover says that if you make a plan of action of immediate steps to take after the conference you won't lose that upbeat feeling as soon as you walk through your front door.

Brokerage 155
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CENTURY 21 Blue Marlin Pelican expands Management along with Company Growth

Realty Biz

Jerry Sullivan, Broker, and PJ Louis, General Manager of CENTURY 21® Blue Marlin Pelican recently announced Sandy Early as the real estate company’s new Regional Sales Manager at their 2023 Company-wide Kickoff Meeting in Destin, Florida. Early, formerly of Coldwell Banker will be based in Niceville covering Destin, Crestview, Okaloosa Island, and DeFuniak Springs, bringing tremendous knowledge and leadership to the team.

Brokerage 113
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Redfin builds on app feature with ‘Favorites Lists’ for buyers, renters

Inman

Redfin's new website and app feature will allow homebuyers and renters to save their favorite properties in customized lists and share them with their home search partner to stay organized.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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The Massive Mistake Homebuyers May Be Tempted To Make Right Now: Is This You, Too?

Realtor.com

Photo-Illustration by Realtor.com; Photos: Getty Images (2) Pamela Grunstein still thinks about the couple who presumed the high-priced, haywire housing market of 2022 was bound to settle down, so they put their house hunt on hold to wait it out. Grunstein, a real estate agent with the Francie Malina Team in New York’s Westchester County, met the couple when their local market was rife with bidding wars and offers often six figures over the asking price.

Mortgages 111
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In a first, Rocket Mortgage powers mortgages for a community bank

Inman

Nashville, Tennessee-based Fourth Capital Bank is the first to integrate Rocket’s digital mortgage application using a new platform developed by Q2 Software.

Banks 155
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Canada’s GDP Growth Is Slowing, Failing To Keep Up With Population Boom

Better Dwelling

Canada’s economy is still cranking out growth, but the details aren’t encouraging. Statistics Canada (Stat Can) data shows higher-than-expected gross domestic product (GDP) growth in November. It was positive news, but economists remain cautious and warn that consumers are weakening. GDP growth couldn’t even match the robust population growth, reinforcing slowdown concerns.

Banks 106
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5 secrets behind my best sales year yet, despite the market slowdown

Inman

Top-producing agent Mary Bonham believes that no matter what the market renders, there are key actions we can take as Realtors that’ll improve our business.

Marketing 155
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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How To Spot HVAC Issues Before It’s Too Late: 7 Signs To Look Out For

Realtor.com

Getty Images Some house noises are creepy, while others might indicate something that can chill most homeowners to the bone: an HVAC problem. These interferences can come in the form of a hissing, popping, or clicking noise, or a high-pitched squeal akin to nails on a chalkboard. Don’t ignore these sounds! They could be your HVAC system trying to get your attention.

Branding 103
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What does good leadership look like in 2023? Pulse

Inman

As we launch into Leadership Month here at Inman, we're asking you: What does leadership look like today?

Agents 155
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How to Make an Offer on a House

Point2Homes

How to Make an Offer on a House - Point2 News After a long search, you’ve finally found the home of your dreams. But, before you can relax, you need to make an offer that the seller won’t be able to resist. Making an attractive offer is crucial, especially in a hot market. There’s a good chance that you won’t be the only buyer interested in the home, so your offer must stand out from the crowd.

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Top AI Tools for Real Estate Agents

Broke Agent Media

AI technology can be looked at as a disruptor—or as a way to revolutionize the way real estate agents do business. We’re going with the latter. But with so many tools available, it can seem daunting to figure out the best AI for real estate agents. And really, you don’t have enough time to test every new AI tool that becomes available. Fortunately, you don’t have to.

Agents 98
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How to make home buying less heartbreaking

Real Trends

Let’s face it: it’s tough out there for homebuyers. Some may argue it’s downright heartbreaking. According to a recent survey from Zillow , 50% of homebuyers said the home-buying process left them in tears, with millennial and Gen Z buyers reporting this at higher levels than their older counterparts (61%, millennials; more than 65%, Gen Z). Last year’s housing market put would-be homebuyers through the wringer.

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Fannie Mae Multifamily Financing Closed $69 Billion in 2022

Broke Agent Media

BAM Key Details: In 2022, Fannie Mae multifamily financing provided over $69 billion in continued support for affordable multifamily housing and other market segments Through their Delegated Underwriting and Servicing (DUS®) platform and their Low-Income Housing Tax Credit (LIHTC) equity, they expanded access to affordable housing throughout the U.S.

Finance 98
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Tax Deductions When Selling a House: What to Know

Maximum Exposure Real Estate

What Expenses Are Deductible When Selling a House Do you know what expenses can be deducted from capital gains tax? One of the questions I am asked now and then by homeowners is, “what are the home-selling tax deductions I can take.” Selling your home is a big step, perhaps the most significant financial decision […] The post Tax Deductions When Selling a House: What to Know appeared first on Maximum Real Estate Exposure.

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Will Jason Oppenheim’s Lawsuit Prediction Be The END Of NAR

Broke Agent Media

This week on The Real Word , Byron Lazine and Nicole White discuss a BAM article on U.S. home seller profits in 2022—specifically, the increase in profits and ROI compared to 2021 and 2020. Next up was an Inman article quoting the founder of the Oppenheim Group and star of Selling Sunset, Jason Oppenheim, on how potential changes in the real estate commission structure could result in a mass exodus of agents from the industry.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Home Downsizing: Avoid These Common Mistakes

Maximum Exposure Real Estate

Downsizing The Home and Avoiding Mistakes Do you want to downsize from your current house? Downsizing homes is a significant life decision. If you have owned a home for a while, you have probably heard of downsizing—of selling your current home for something smaller, more reasonable, and more financially friendly. As you retire, the idea […] The post Home Downsizing: Avoid These Common Mistakes appeared first on Maximum Real Estate Exposure.

As-is 98
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The Best Way to Track and Measure Your Business

Broke Agent Media

You’ve heard this one before: You need “track and measure your business” and “run your business like a math equation.” You get it: Business is math. For a lot of people, a key objective this year is to track and measure more in efforts to make sure that they know what’s working in their business and what those lead indicators are. I want to share with everyone what you absolutely need to be tracking as a real estate agent—and the subcategories that give you even deeper insight into your business

Agents 98
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Curbio’s new campaign claims to increase agent listings by 47%

Real Trends

Maryland-based home improvement company Curbio, Inc. launched a new marketing campaign aimed at helping agents prepare a home for the market. Curbio repairs homes for agents to market them and only charges if the home sells, providing an alternative to selling a home “as is.” The potential repairs include flooring installation, electrical and plumbing work, landscaping, roofing, pest control, drywall repair and mold remediation, among others.

Agents 97
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Vrbo’s Latest Innovation Takes on the Party Rental Industry ahead of Super Bowl

Broke Agent Media

BAM Key Details: VRBO has launched new technology to prevent unauthorized events like party house bookings by generating a risk score, notifying hosts of high-risk bookings, and providing the option of canceling without penalty. During their 12-month pilot phase, Vrbo saved hosts an estimated $2.5 million in party-related damages, as well as disruptions to surrounding neighborhoods.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.