How to reach the growing segment of Hispanic American homebuyers in 2023
Housing Wire
DECEMBER 6, 2022
As interest rates remain volatile and demand continues to suffer, lenders across the industry are seeking new avenues to reach borrowers. Often, that means analyzing target markets to determine fresh ways to connect with growing demographics. For many, this analysis is unearthing a noteworthy trend: In many pockets of the U.S., Hispanic Americans represent a fast expanding segment of borrowers with an increasing number seeking home loans and homeownership.
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