Wed.Feb 09, 2022

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Real Estate Marketing On TikTok

Easy Agent Pro

If you think that TikTok is just for teenagers think again. It’s true that younger users are the largest demographic using this video app. But, there are also significant numbers of Gen X, Gen Z, and Millennial users on TikTok also. And smart real estate agents on jumping on the TikTok marketing for real estate trend to reach new buyers. What Is TikTok?

Marketing 108
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Why is our industry still transferring money with paper checks?

Housing Wire

While the real estate industry has witnessed the introduction of a number of spectacular and innovative developments in recent years, we still (sometimes unfairly) get tagged as “old fashioned” or “conservative.” This is especially true on the financial services side when it comes to transferring money for real estate. There’s really no experience quite like buying a home.

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The Path To Homeownership Can Be Steeper for Some Americans

Keeping Current Matters

As we celebrate Black History Month, we honor and recognize the past and present experiences of Black Americans.

Marketing 186
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Court blocks ex-Keller CEO from joining eXp

Housing Wire

A fierce, maybe unprecedented, court room battle over executives is brewing between Keller Williams and eXp , with Keller Williams winning round one. Texas state court judge Cleve Doty issued a temporary restraining order Monday against Mark Willis, who is the former CEO of Keller Williams, from joining eXp in an executive role. Doty of Travis County court, which is home to Austin and Keller Williams’ headquarters, found Keller Williams had valid contentions that Willis would illicitly sha

Brokerage 382
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Simple Ways to Save Energy and Money

Coldwell Banker

Going green is a great way to minimize waste, help the environment, reduce your energy bills and just live healthier. The post Simple Ways to Save Energy and Money appeared first on Coldwell Banker Blue Matter.

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Refi interest is down 52% from last year

Housing Wire

Mortgage applications decreased 8.1% from the previous week, a response to an uptick in mortgage rates, according to the Mortgage Bankers Association (MBA) survey for the week ending Feb. 4. The seasonally adjusted refi index fell 7.3% while the purchase index dropped 9.6%. Compared to the same week one year ago, mortgage apps overall dropped 39.6%, with a sharp decline in refi (-52%) compared to purchase (-11.4%).

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Is it really the worst time ever to buy a house in the U.S.? 

Housing Wire

During 2021 and into 2022, the surveys on whether it’s a good time to buy a house have simply collapsed. This did ring some alarm bells last year as many housing crash addicts used the results of Fannie Mae’s Home Purchase Sentiment Index to call for an epic crash in the second half of 2021. That didn’t end well, but let’s take a deeper look at what is happening here.

Investor 370
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Wire Fraud

BubbleInfo

Written by Richard Hopen from COMPASS Short Hills NJ: When my wife and I sold our house in 2017, our $239,000 mortgage payoff was stolen. The money was never recovered. We were victims of real estate wire fraud. I’m not only a victim, I’m also a real estate agent and lawyer. And shame on me […].

Mortgages 105
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Is it really the worst time ever to buy a house in the U.S.? ?

Housing Wire

During 2021 and into 2022, the surveys on whether it’s a good time to buy a house have simply collapsed. This did ring some alarm bells last year as many housing crash addicts used the results of Fannie Mae’s Home Purchase Sentiment Index to call for an epic crash in the second half of 2021. That didn’t end well, but let’s take a deeper look at what is happening here.

Investor 370
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Prop 19 Transfer of Tax Basis

BubbleInfo

For those who are at least 55 years old and are buying a home in San Diego County in which you will reside, you can bring your previous property-tax basis with you! Here is the San Diego form – they vary by county: Claim for Transfer of Base Year Value to Replacement Primary Residence for […].

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Ken DeGiorgio to become CEO of First American

Housing Wire

Change is in the air First American Financial Corporation. The second largest of the “Big Four” title insurers announced Wednesday that Kenneth DeGiorgio, who has served as the company’s president since May 2021, has been appointed chief executive officer, while current CEO Dennis Gilmore, who has held the position since 2010, transitions to chairman of the board of directors.

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Brownstone Boys: We Share Our Secrets About the Costs of Renovating a Brownstone

Brownstoner

Editor’s note: Welcome to the Brownstone Boys Reno, a reader renovation diary about renovating a brownstone in Bed Stuy. See the first one here. They also blog at www.thebrownstoneboys.com. Living in a historic brownstone or townhouse in Brooklyn or beyond is the dream of many people. The original woodwork, beautiful plaster… Read More > The post Brownstone Boys: We Share Our Secrets About the Costs of Renovating a Brownstone appeared first on Brownstoner.

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Why lenders should think about non-QM now, not later

Housing Wire

Non-QM originations are poised for growth this year. HousingWire recently spoke with Mike Fierman, Managing Partner and Co-CEO of Angel Oak Capital, about the capital markets perspective as well as investor demand and appetite for non-QM. HousingWire: What is the 2022 market outlook for non-QM? Mike Fierman: I believe 2022 is going to be the year that non-QM gives originators a chance to grow their business.

Investor 355
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Keller Williams and eXp Holdings Come to Blows in Court

RIS Media

The opening bell of a courtroom brawl between Keller Williams Realty and eXp World Holdings has been rung, and both companies are duking it out over a controversial executive hire that that latter is trying to make. . The parent company of eXp Realty is contesting a temporary restraining order (TRO) Keller Williams received on Feb. 7, preventing the company’s former CEO, Mark Willis, from joining eXp in an undisclosed executive role.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Home Maintenance Checklist: Seasonal and Monthly To-Dos

HomeLight

Let’s face it, being a homeowner is expensive. Figures on maintenance costs vary, but one quick rule advises homeowners to budget 1% of their home value in annual upkeep costs when tackling a home maintenance checklist. That means that with the median home price at the end of 2021 reaching just over $400,000, owners should expect about $4,000 in annual maintenance costs.

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75% of Recent Homebuyers Have Regrets About Their Purchase

RIS Media

A first-time home purchase is a long-anticipated, exciting moment for most. However, after the closing has passed, the furniture moved in and arranged and the wall hangings hung, buyer’s remorse can sometimes set in. This is the case according to a new report from Zillow, where 75% of respondents said they have at least one regret about their new home.

Staging 98
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Covid-19 restrictions lifted for self-employed home buyers

The Mortgage Report

The Federal Housing Finance Agency updated its Covid lending guidance for self-employed home buyers. See the latest requirements.

Lending 115
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Housing Affordability Drops to 10-Year Low Amid Surging Construction Costs

RIS Media

A new report by the National Association of Home Builders (NAHB) indicates that housing affordability has hit a 10-year low as persisting challenges in home construction converge with rising mortgage rates and home prices. The association released its NAHB/ Well Fargo Housing Opportunity Index (HOI) report on Feb. 8, which found that 54.2% of new and existing homes sold between the start of October and the end of December were affordable to families earning the U.S. median income of $79,900.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Mortgage and refinance rates today, Feb. 9, 2022

The Mortgage Report

Today’s mortgage and refinance rates Average mortgage rates edged higher yet again yesterday. Unlike those we saw last week, this week’s increases have so far been negligible. Read on to […].

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Planning for the Future While Reacting to the Challenges and Opportunities of Today

RIS Media

Jack Markham, senior vice president of strategic growth for Realogy’s Better Homes and Gardens® Real Estate (BHGRE), joined the company last May to lead its national sales team. With more than a decade of experience in real estate technology, Markham is laser-focused on lending his expertise to support the brand’s aggressive growth goals as part of the Realogy Expansion Brands portfolio, which also includes ERA® Real Estate and is a division of Realogy Franchise Group.

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Dripping With Woodwork, Ditmas Park Standalone With Seven Bedrooms, Garage Asks $3.85 Million

Brownstoner

With seven bedrooms and a spacious main level, this early 20th century Colonial Revival-style residence has plenty of room to get away from your nearest and dearest. In the Ditmas Park Historic District, the house at 495 East 18th Street is also brimming with original woodwork, including wainscoting, built-ins, moldings… Read More > The post Dripping With Woodwork, Ditmas Park Standalone With Seven Bedrooms, Garage Asks $3.85 Million appeared first on Brownstoner.

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Mortgage Applications Decrease in Latest MBA Weekly Survey

RIS Media

The interest in mortgaging a home slipped last week, according to the Mortgage Banker Association’s (MBA) Market Composite Index. For the week ending February 4, 2020, mortgage applications decreased 8.1% on a seasonally adjusted basis from one week prior. On an unadjusted basis, the Index decreased 6% compared with the previous week. These decreases were consistent with other data collected by the MBA.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Real estate pros reject sugarcoating for more brutal honesty

Realty Biz

With the COVID-19 pandemic and the rise in virtual tours, more people are buying more homes “sight unseen” and that has prompted some real estate agents to be much more honest in their descriptions of listings. As buyers increasingly turn to video tours, agents need to act as their eyes, ears and noses when showing them around a home by remote. Many of them have taken to being brutally honest, they say, to prevent buyer’s remorse.

Agents 93
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Applications Now Accepted for NAR’s 2022 Volunteering Works Grant and Mentoring Program

RIS Media

The National Association of REALTORS ® is now accepting applications for its Volunteering Works grant and mentoring program. The program, funded by Wells Fargo Home Mortgage, matches mentors with REALTORS ® who have demonstrated a commitment to public service and are looking to enhance their charitable work. “Countless REALTORS ® across the country have made noteworthy contributions to their communities,” said NAR president, Leslie Rouda Smith, a REALTOR ® from Plano, Texas, and a broker a

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Tips for Buying a Home with Well Water

Realty Biz

The majority of American homes have access to publicly filtered water, but a percentage of properties still use well systems. This is because certain areas are often too rural or out of the way to be hooked up to a city water supply. If you’re looking to purchase a home in one of these locations, it’s crucial that you know what to expect. Use these tips for buying a home with well water to ensure you go into the process prepared.

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BETTER HOMES & GARDENS REAL ESTATE

RIS Media

About Better Homes & Gardens Real Estate – Demo Content. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Chandra Etienne Elected to Lead MIAMI Realtors Young Professionals Network

Realty Biz

The MIAMI Association of Realtors (MIAMI) elected Chandra Etienne, C2EX, PSA, AHWD, MSIRE of Village Premier Collection as its 2022 MIAMI Young Professionals Network (MIAMI YPN) president. She and the 2022 MIAMI leadership boards were installed Jan. 28 at MIAMI’s Inaugural & Awards Celebration at the Seminole Hard Rock Hotel & Casino in Hollywood.

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Property Value-Related Reasons to Install a Home Security System

RISMedia

By Brooke Chaplan As technology progresses, home security measures are evolving. Companies are creating surveillance systems that keep homeowners at ease, especially when they aren’t home. If you’re planning on selling your home in the near future, you should consider investing in a home security system. While it may not seem like a large increase […].

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Daily Links: Behind on Rent During Pandemic, NYCHA Tenants Fear Potential Evictions

Brownstoner

In the News ‘I’m Scared’: Thousands in New York Public Housing Are Behind on Rent [NYT] DOT Does Not Want Sheds in Permanent NYC Outdoor Dining Program [amNY] ‘Brighton 4th' Brings South Brooklyn Immigrant Communities to Screen [BP] Bushwick’s Superior Elevation Records Reopens [Bushwick Daily] New Caribbean Restaurant Island Shack Opens in Fort Greene [BK… Read More > The post Daily Links: Behind on Rent During Pandemic, NYCHA Tenants Fear Potential Evictions appeared first on Brownst

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Maine First-Time Home Buyer: 2022 Programs and Grants

The Mortgage Report

As a Maine first-time home buyer, you could be in line for a special mortgage, home buyer education, and potentially down payment assistance.

Mortgages 100
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.