Mon.Mar 06, 2023

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The Marketing Advice All Agents Must Hear

Broke Agent Media

For this episode of the Byron Lazine Podcast , best-selling author of The Conversion Code , Chris Smith , joins Byron for a value-packed episode covering the evolution of his professional life, important relationships and how they leveled up his self-awareness and perspective, and the impact of bipolar disorder on his life and career. They go deep on Chris’s work background from Quicken Loans (nka Rocket Mortgage) to Top Producer to Inman and now Curaytor , which he describes as “an inbound mar

Agents 52
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Housing Market Tracker: Inventory drops by 11,000

Housing Wire

The housing market faced some serious obstacles last week as the 10-year yield broke over 4%, mortgage rates rose to over 7%, purchase apps fell again and we are still trying to find the elusive seasonal bottom for housing inventory. Here is a quick rundown of the last week: Purchase application data was down 6% weekly. Weekly inventory fell much more than the previous two weeks, down 11,021; new listing growth had its lowest weekly calendar print for this previous week.

Marketing 451
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Brokerage Beat: Expansions in the heartland, the coasts and the Caymans

Real Estate News

Howard Hanna merges with Coach, BHHS enters the Caymans, Sotheby's Realty expands in Finger Lakes, BIRCH joins Side, new owners at Seattle RE/MAX, E&V in Ohio.

Brokerage 260
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Former LO sues Celebrity over unpaid salaries in class-action lawsuit

Housing Wire

Illinois-based mortgage lender Celebrity Home Loans and its parent company Celebrity Financial, Inc. are the target of a class-action-seeking lawsuit. A former employee is suing the companies, alleging they “abruptly terminated hundreds of its employees” without giving legally required 60-day advance notice as required by the Worker Adjustment and Retraining Notification Act ( WARN Act ).

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Is It Really Better To Rent Than To Own a Home Right Now?

Keeping Current Matters

You may have seen reports in the news recently saying it’s better to rent right now than it is to own your home. But before you let that impact your decisions, you should understand what these claims are based on.

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Guaranty Home Mortgage opens new retail branches in Tennessee

Housing Wire

Guaranty Home Mortgage Corporation (GHMC) on Monday announced its expansion with three new licensed retail branches in Tennessee. The new branches are located in Brentwood, Lebanon and Chattanooga. GHMC originates and purchases loans through multiple channels. The expansion is part of the company’s strategy to grow its presence and focus on residential mortgage lending.

Mortgages 395

More Trending

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The housing market faces a three-pronged challenge

Housing Wire

Growing supply shortages are holding housing prices higher, and affordability constraints coupled with elevated rates lock potential sellers in place. Home prices fell in January, pulling back by 0.24% from December to mark the smallest monthly decline in seven months, according to Black Knight ‘s mortgage monitor report. The annual home price growth rate fell to 3.43% in January, more than a full percentage point below the 30-year average.

Marketing 388
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There are 1.25 million fewer million-dollar homes in America in 2023

Inman

The share of $1 million homes in the U.S. dropped from a high of 8.6 percent in June 2022 to approximately 7 percent in January, due in part to higher mortgage rates that have cut into homebuyer purchasing power.

Mortgages 166
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Home Point Capital seeks new CFO amid efforts to improve margins

Housing Wire

Home Point Capital , the parent company of wholesale lender Homepoint , is seeking a successor to take over Mark Elbaum’s chief financial officer position. On February 24, Elbaum submitted his resignation as CFO, according to a March 1 8-K filing from the company. Elbaum’s resignation will be effective April 3 and he will continue to serve as CFO until that date to assist with Home Point Capital’s 10-K filing for 2022, the filing said.

Mortgages 354
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How bedroom design can deliver big ROI for your sellers

Inman

Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore.

Design 155
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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CMG acquires Homebridge’s retail assets 

Housing Wire

California-based CMG Mortgage, Inc. struck a deal to acquire the retail division of Homebridge Financial Services , the companies announced on Monday. The financial terms of the transaction were not disclosed. CMG Mortgage, which claims it originated more than $19 billion in 2022, said the M&A deal seeks to increase its footprint on the retail lending business.

Lending 381
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Corcoran breaks into Europe with forthcoming Italian affiliate

Inman

The firm, previously known as Immobiliare Magri, will officially launch as Corcoran Magri Properties sometime in the next several weeks led by Maddalena Magri, the brokerage exclusively told Inman.

Brokerage 155
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Remodelers’ Average Net Profits are Down, NAHB Study Shows

Eye on Housing

Residential remodeling companies, just like any other private enterprise in a capitalist economy, exist to satisfy the demand of consumers for specific products or services in exchange for a rate of profit commensurate with the risk taken. Companies control when they enter or exit the industry, but their financial performance is intrinsically linked to external factors, such as the number.

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SUCCESS Enterprises announces Amy Somerville as new CEO

Inman

EXp World Holdings has tapped veteran professional development leader and strategist Amy Somerville to lead SUCCESS Enterprises, according to an announcement on Monday. As CEO, Somerville will oversee SUCCESS Enterprises' flagship print magazine SUCCESS and companion digital media properties.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Turning Leads into Deals with RealtyJuggler CRM Software

Realty Biz

Customer relationship management is a major component of any real estate business. Without good CRM software helping you keep your company organized, you could miss out on countless opportunities to grow your business. That’s why it’s so exciting to see RealtyJuggler, a CRM software platform that offers all the tools a real estate professional needs, priced to fit any agent’s budget.

Design 113
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Family matters: 5 marketing tips based on NAR’s multi-generational data

Inman

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers.

Marketing 151
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A Guide to Selling a Fire-Damaged Home

Realty Biz

A house fire can be extremely traumatic for people who live there, which makes determining where to start when trying to sell their homes difficult. However, house fires dramatically narrow down the number of potential buyers. Here are 2 different methods for selling your fire-damaged house. Each method has its own steps to take with both pros and cons.

Investor 108
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Amazon pauses construction on Virginia HQ2 as it looks to cut costs

Inman

Amazon is expected to complete the first phase of its Virginia headquarters in June, but it's pausing construction on the larger phase of the project across the street.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Inventory Watch

BubbleInfo

Do higher rates affect the lower-end markets more? Or are the lower-end buyers rushing to beat higher rates later this year? Or is it all about price? The NSDCC market under $3,000,000 looks very healthy. The actives-to-pendings ratio is almost 1:1, and there is only a 6.

Marketing 105
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Why real estate lawsuits are increasing in 2023: The Real Word

Inman

This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign.

Agents 155
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Engel & Völkers Announces Expansion into Tulum

Realty Biz

Engel & Völkers announced today its newest location in Tulum, the brand’s third real estate shop in México. Carlo Rico Toluzzi and Kurissi Kuri, current license partners of Engel & Völkers Playa del Carmen, as well as Manuel Fernández will serve as license partners and shop leadership for the newly established Engel & Völkers Tulum as the brand expands its business on the Yucatán peninsula.

Branding 104
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Pandemic-fueled ‘lock-in effect’ likely to limit new spring listings

Inman

Black Knight data shows new listing volume is down 25 percent in January compared to pre-pandemic levels, the biggest drop since most of the country was in lockdown.

Sales 155
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How A NAKED Listing Video Helped Erica Wolfe Sell Over $500 Million in Real Estate

Broke Agent Media

This week on the Over Ask Podcast , Erica Wolfe , the “Wolfe of real estate,” joins Matt Lionetti and The Broke Agent to discuss how she got into real estate and what led to her first using video to attract new clients. Erica talks about how she started with Snapchat filters and eventually started making Facebook Reels. She also shared how she mastered digital funnels and the impact this had on her career.

Agents 98
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More than half of all renters have at least 1 pet, Zillow finds

Inman

According to a new report, renters are searching for pet-friendly homes and Austin, Dallas and Fort Worth, Texas, are the pet-friendliest cities in the U.S.

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The Best Real Estate Business Plan for 2023 (It’s So Simple, Most Won’t Do It!)

Broke Agent Media

This year’s July 4th weekend, when everyone is celebrating, will be a critical time for the real estate industry. With potential shifts on the horizon, the market may look much different than it does right now. We saw the market shift right about that time last year, and many were caught off guard. That’s why it’s more important than ever to be proactive and strategic in your business plan for the rest of 2023.

Agents 98
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CHALLENGE: Refresh your bio and headshot in 7 days

Inman

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward.

Branding 155
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Home Interior Design Trends 2023

Realty Biz

Every year brings something new in interior design trends, and while it may be expensive to update furniture, wall art, and appliances if you plan to renovate your abode, here's what's in and out. Biophilic Design Biophilic design is all about human connection and interaction with nature. Biologist Edward O. Wilson pioneered this trend in the 1980s, and 2023 brings it back due to a need for mental and emotional well-being.

Design 98
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Revive, NextHome partner in brokerage’s latest tech integration

Inman

Presale renovation company Revive and real estate company NextHome have fastened together a partnership to provide homesellers access to a solution for facilitating efficient, technology-supported interior updates.

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Expert Panel Predicts Where Home Prices Are Going in 2023 (and Beyond)

Broke Agent Media

BAM Key Details: Housing economists surveyed by Zillow predict home prices will bottom out in 2023, falling by 1.6%, and then grow by an average 3.5% from 2024 to 2027. Experts also forecast a slide in home sales to 4.2 million for 2023, down from 5 million in 2022. 63% of the panel expect the 30-year fixed mortgage rate to hit its highest point for this year in Q1, with the median respondent expecting a 6.0% rate at year’s end.

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No, billionaires shouldn’t try to ‘save’ the housing market

The American Genius for Real Estate

Grant Cardone suggested that he and other investors should 'save' the housing market - predictably, Reddit hasn't stopped laughing.

Marketing 105
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.