Mon.Jan 24, 2022

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How to Break Up With a Difficult Client

RIS Media

As a real estate agent, you spend a great deal of time soliciting to build your roster. The goal is generally to garner clients that will give you repeat business —and good word of mouth. As such, the thought of ending a client relationship may seem unfathomable. However, success—for both you and your clients—depends on a solid working relationship.

Staging 102
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The appraisal industry’s governance problem

Housing Wire

Imagine if the Consumer Financial Protection Bureau ’s Board of Trustees was appointed by industry sponsors who paid a $7,500 fee. In this scenario, the majority of the board would be required to be industry creditors. The board would also appoint the agency’s rule-writing staff — and they would be creditors, too. The staff wouldn’t have to give up their industry perches while they wrote rule, and the rules they wrote would not only set the standards for industry practices, but also the criteria

Lending 370
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Why Pre-Approval Is Key for Homebuyers in 2022

Keeping Current Matters

You may have heard that it’s important to get pre-approved for a mortgage at the beginning of the homebuying process, but what does that really mean, and why is it so important?

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Rocket rolls out mortgage teams for brokers

Housing Wire

Rocket Pro TPO will pair each of its brokers with a team of in-house mortgage experts, made up of underwriters, closing specialists and purchase title coordinators, to help brokers navigate the loan closing process. The program, dubbed “Crews” is live as of Jan. 24. According to Rocket, brokers will personally know the crew leaders and will work with them often, which will help brokers “get loans closed fast and with certainty.”.

Mortgages 370
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Former Downtown Brooklyn Woolworth’s Loses Art Deco Facade, Awaits Makeover

Brownstoner

All traces of the streamlined bands of ornament that once graced the facade of the former Fulton Street F.W. Woolworth store are gone, leaving a blank slate as the building preps for a new look. Filings show that plans for facade repairs on the building at 408 Fulton Street in Downtown… Read More > The post Former Downtown Brooklyn Woolworth’s Loses Art Deco Facade, Awaits Makeover appeared first on Brownstoner.

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‘We Moved Here for $10K’: How Cash Incentive Programs Are Changing the Rules on Where Americans Live

Realtor.com

Ahmed Zuhairy Washington, DC, was home to Anela Malik , a food writer, and her husband, Ahmed Zuhairy , a financial crimes analyst, for nearly 10 years before the COVID-19 pandemic hit. Suddenly, rather than spending their evenings out at restaurants and at co-worker happy hours, they were stuck in a cramped apartment, frantically Googling where they’d want to live next.

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Stearns Lending to lay off 348 workers

Housing Wire

Stearns Lending will lay off 348 workers following the decision by Guaranteed Rate earlier this month to discontinue operations of its third-party wholesale channel. A Worker Adjustment and Retraining Notification (WARN), submitted to the Texas Workforce Commission specifies that the layoff date will be on March 13. HousingWire sent a message seeking comment to Guaranteed Rate, which was not returned.

Lending 370
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How to Measure the R.O.I of Your Social Marketing Strategy

Jason Fox

How to Measure the R.O.I of Your Social Marketing Strategy. To compete as a real estate agent in the digital age, it’s no longer enough to simply put up a big sign in town, or rent out a billboard, to promote your name, generate leads, and drive sales. Instead, you need to have a multi-pronged approach that starts with your website, includes. Jason Fox Real Estate Marketing | Real Estate Websites.

Marketing 113
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Private-label RMBS deals continue their hot streak

Housing Wire

A total of 10 private-label deals valued at nearly $5.4 billion hit the market in the first two weeks of 2022, HousingWire reported last week , but that’s already old news. Since then, another nine private-label residential mortgage-backed securities (RMBS) offerings valued at $4.6 billion have unfolded. That brings the number of private-label transactions over the first three weeks of January to a total of 19 — backed by mortgage pools valued in aggregate at some $10 billion.

Loans 370
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Significant Sales: December 2021

Sotheby's International Real Estate

From a US$50M sale in Connecticut to a HKD$375M sale in Hong Kong, discover five sales represented by Sotheby’s International Realty from December of 2021. Greenwich, Connecticut. Joseph Barbieri & Leslie McElwreath | Sotheby’s International Realty – Greenwich Brokerage, $50,000,000. Aspen, Colorado. Craig Morris & Tim Estin | Aspen Snowmass Sotheby’s International Realty, $30,945,000.

Sales 109
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Essential Google Updates You Must Know at the Beginning of 2022

Realty Biz

2022 begins with some critical online marketing and SEO Google updates you must know. These updates will affect the technical side of your site and its reach. Google will phase out third-party cookies in the Chrome browser by mid-2023. Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.

Staging 106
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State of the GEM 2022

GeekEstate

[Editor’s Note: Below, maintaining the tradition started a year ago , we report transparently on the makeup of the GEM and touch on what we’re focused on for 2022. Since it was originally published as an article for members, many links included are to prior members-only articles, so won’t be accessible without a membership already set up.]. Collectively, the GEM is a diverse community of proptech innovators, spanning every axis… role, sector, and geography.

As-is 108
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9 Tips for Successful Real Estate Marketing in 2022

Realty Biz

Whatever your field in real estate, you need marketing to generate leads and sales. Establishing yourself as a real estate consultant or gaining new partnerships with businesses within your community require savvy marketing strategies, too. Here are nine tips to help you generate brand awareness and build a solid lead and customer database. Many of the following strategies apply to a broad spectrum of businesses, including hospitality and retail.

Marketing 105
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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4 Little Ways to Promote Peace of Mind and Positivity During Your Home Search

Realtor.com

When you hear of a friend or family member buying a home, it sounds like a very wise thing to do—a savvy investment and a nice step to take in life. However, when roles are reversed and you are the prospective home buyer, you will quickly realize just how emotionally complex the process can be. After all, you aren’t just envisioning a place to rest your head.

Lending 105
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Inventory Watch

BubbleInfo

The NSDCC inventory is 30% behind the count from last year at this time, and that number was 20% below the previous year. Potential sellers – name your price! The $0 – $1,500,000 Market: Date NSDCC Active Listings Avg. LP/sf Avg. DOM # of Pendings Jan 3, 2022 9 $832/sf 35 36 Jan 10 9 […].

Marketing 105
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Boxes For Moving: Where to Find Them Free and Paid (Video)

Maximum Exposure Real Estate

Where to Get Moving Boxes Do you want to know where to find moving boxes? We are going to go over the best places to buy boxes to move as well as where you can get them cheap or even for free. Moving from one home to another brings many important but monotonous tasks that […]. The post Boxes For Moving: Where to Find Them Free and Paid (Video) appeared first on Massachusetts Real Estate Exposure.

Marketing 103
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4 Accounting Process KPIs Every Property Manager Should Track

App Folio

Understanding the financial health of your property management business is critical if you want to stay compliant and profitable, especially.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Is a New Construction Home Inspection Needed?

Maximum Exposure Real Estate

Should You Hire a Home Inspector For a New House? Should you get a new construction home inspection? When you buy an existing home, a home inspection isn’t a difficult decision. It will make sure you aren’t spending money on a property that will cause you many problems and expenses. But if you are buying […]. The post Is a New Construction Home Inspection Needed?

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Goal Get It: Set Your Sights on Success in 2022

RIS Media

January offers a fresh start, so set your business up for success in 2022 with a bit of planning now. Whether your aim is to grow your client base or secure more listings, knowing your objective will help you formulate the best path to achieving your goals. If you’re unsure of where to start, consider the following to unlock new levels of success in the coming year.

Branding 102
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Try One of These Smart Strategies for Peace of Mind During a Home Renovation

Realtor.com

Picture this: After months of real-estate app refreshing and in-person searching, you’ve finally found the house of your dreams. The location is great, it’s in your price range, and you’d like to make an offer. The only catch—and maybe the reason it’s still on the market: It needs a renovation. You’ve been warned that home renovations are tough. But if you come prepared, the process is not only survivable—it can even be fun.

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Mortgage and refinance rates today, Jan. 24, 2022

The Mortgage Report

Today’s mortgage and refinance rates Average mortgage rates edged lower again last Friday. That week’s falls have been welcome. But they don’t even restore rates to their level the previous […].

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Rental of the Week: Sunny and Modern New Home in Ottawa

Point2Homes

Located in Ottawa’s brand-new, family-friendly Greystone Village neighbourhood, this fully furnished home offers a ton of space for living and entertaining. What’s more, the beautiful modern decor is highlighted by all the natural light that comes through its many large windows. Living in this Ottawa rental means you’ll be incredibly close to parks, trails, restaurants, local shops, city landmarks, recreational areas and major transportation routes!

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How to Succeed in 2022 as the ‘Raging Hot Market’

RIS Media

By now, you’ve probably heard a bunch of predictions for the 2022 housing market, but a question burning in many real estate professionals’ minds is: what is going to help you win this year? Buffini & Company founder & chairman, Brian Buffini, had a few thoughts on the matter when he joined RISMedia president, founder and CEO, John Featherston, to discuss what real estate professionals need to focus on to succeed in this year’s housing market.

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Homeownership Postponed

Eye on Housing

The share of adults planning a home purchase within 12 months has fallen for two consecutive quarters, going from 17% in the second quarter of 2021, to 16% and 15% in the third and fourth quarter of the year, respectively. The downward trend provides evidence that higher home prices and low housing availability (relative to demand) are leading some Americans.

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CRD Connect: How Can You Better Serve Your Clients in 2022?

RIS Media

Happy New Year and welcome to the new CRD Connect column! We have broadened the scope of this space to serve agents at all stages of their careers and highlight the vast library of educational opportunities that the National Association of REALTORS®’ (NAR) Center for REALTOR® Development (CRD) offers. It should come as no surprise that the last two years have been a bit of a rollercoaster for homebuyers and sellers.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.