Mon.Jan 23, 2023

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How to use market data to capture more listings

Real Trends

Real estate is all about relationships and many times your “in” comes in the form of the question: ‘How’s the market?’. How you answer helps you build a relationship with prospects. The answer can also position you as an expert when helping a potential seller during a listing presentation. That’s why a reliable source of housing market data is one of the best and easiest ways to improve your business.

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Housing Market Tracker: Purchase apps jump 25%

Housing Wire

Here’s the housing market rundown for the last week: Purchase application data had a solid week-to-week gain of 25%. That’s a big jump, but context is critical. Housing inventory decreased by 566 units, which is not a significant decline. Mortgage rates fell, but the bond market didn’t break what I see as a critical level, so for now, stabilization is more important.

Marketing 499
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Want To Sell Your House? Price It Right.

Keeping Current Matters

Last year, the housing market slowed down in response to higher mortgage rates, and that had an impact on home prices.

Mortgages 229
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Revolution Mortgage integrates Tavant’s Touchless Lending

Housing Wire

Mortgage lender Revolution Mortgage has partnered with Tavant, an AI-powered digital lending company, to integrate Tavant’s Touchless Lending product suite into Revolution Mortgage’s platform. Revolution Mortgage today launched Tavant’s Decision Analysis solution, a tool for underwriters and quality control that can integrate with lender ecosystems.

Lending 411
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Why eco-certification is driving value in luxury home sales

Inman

While you’ve likely encountered eco-certifications for homes, there are also eco-certifications for real estate agents. Here's what they are and why they matter to grow you book of business.

Sales 157

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What is the Word of the Year for Instagram in 2023?

Inman

In 2023, if you put an emphasis on the art of human connection and tap into the brains of your ideal clients, you have a chance to see the success you're after using the platform.

Marketing 148
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Starter Home Prices Are Soaring and Luxury Is in a Slump—What’s Going On?

Realtor.com

Photo-Illustration by Realtor.com; Photos: Getty Images (3) For those navigating America’s residential real estate market, it’s lately felt a bit like an out-of-control cargo train, ever threatening to veer off the tracks—stomach-churning price accelerations followed by interest rate hikes slamming the brakes. It’s little wonder that just about everyone seems to be searching for clues on where housing sales are going this year.

Equity 126
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23 binge-worthy real estate YouTube channels

Inman

YouTube offers some of the real estate industry's best. Social media expert Jessi Healey rounded up 23 real estate YouTube accounts worth binging to inspire, educate and inform you.

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Fewer Adults are Planning a Home Purchase

Eye on Housing

The share of adults planning a home purchase in the next 12 months dropped to 13% in the final quarter of 2022, down from 15% in the previous quarter. The drop is not surprising, given that housing affordability worsened during this period, as mortgage interest rates surpassed 7.0% and reached levels not seen in nearly 20 years. In the third.

Mortgages 124
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Anywhere’s Sherry Chris: How to create lasting success in hard times

Inman

Ahead of her latest Inman Connect New York appearance, streaming on Jan. 25, Anywhere Expansion Brands CEO Chris shares what the latest string of layoffs means for the industry.

Branding 148
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Inventory Watch

BubbleInfo

The graph above is boring this time of year, so I added my predictions in the lighter colors. I’m figuring that the Fed will be relentless and the higher rates in the second half of the year will cause the pricing gap between sellers and buyers to be tougher to bridge.

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Long & Foster acquires Charleston-based Southern Coast Real Estate

Inman

The acquisition comes just two weeks after Long & Foster entered the Charleston market and adds nearly 50 additional agents to the brokerage's ranks, according to the company.

Brokerage 152
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The Pros and Cons of a Mortgage Buy-Down for Homebuyers, According to Loan Experts

Realtor.com

Getty Images Tough financial times call for creative financing. Historically high mortgage rates and a cooling housing market have caused buyers and sellers to look for novel ways to stretch their dollar and seal a deal. Buyers, scared by lofty mortgage rates that threaten to add hundreds of dollars to their monthly housing bill, are seeking out mortgage buy-downs as a way to trim some of that excess.

Loans 104
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Inside Real Estate reduces staff following BoomTown acquisition

Inman

Inside Real Estate CEO Joe Skousen confirmed the layoffs in an email to Inman, saying the cuts are the result of overlapping positions following the acquisition, which was first announced on Friday.

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The pandemic practices that real estate agents are sticking with

Real Trends

At the onset of the COVID-19 pandemic nearly three years ago, real estate agents across the country began preparing for the worst. “When COVID first started I thought we would all be sitting around doing nothing,” Katie French, a Hartford, Connecticut -based Coldwell Banker agent, said. “I thought it was going to come to a screeching halt.” Instead, the exact opposite happened.

Agents 99
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RealPage hit with second class-action suit alleging rent price fixing

Inman

Tenants in Florida claim the company oversaw a "cartel" that unfairly drove up the cost of rent in markets across the Sunshine State. The claim comes on the heels of a similar suit in California.

Marketing 148
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Unpacking the 2023 Real Estate Market

Broke Agent Media

Data comes at you from everywhere: the MLS, national news publications, real estate analytics firms, social media and more. It can be overwhelming to sift through all the information (which changes daily) and determine what’s relevant for your business—and your clients. In our upcoming BAM webinar , we’ll cut through the noise and give you key takeaways to make informed business decisions and stay ahead of the competition in 2023.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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How to navigate 2023 using your personal North Star

Inman

Charting your course is essential for navigating effectively. Team leader Carl Medford offers a guide to creating a set of beliefs and practices that help your company navigate through the unknown waters of their market.

Marketing 148
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What Home Buyers Should Expect in the Spring of 2023

Hank Miller Team

If it bleeds it leads, even if it's not accurate. Despite the constant caterwauling from the mass media about a housing crash, we are not seeing distress around the greater Atlanta market. That message however, is often taken at face value and some home buyers expect a bargain basement spring. Best advice as to what home buyers should expect in the spring of 2023.understand that it's not the spring of 2011.

Agents 98
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Fiery Tennessee estate in contract after setting social media ablaze

Inman

Listing photos on Zillow show firefighters extinguishing the blaze as the $1.5 million, 25-year-old mansion actively burns. The house is now under contract after just six days on the market, according to a listing on Zillow.

As-is 147
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What Does a Seller’s Agent in Real Estate Do?

Maximum Exposure Real Estate

What Does a Seller’s Agent Do? Many people want to know what a listing agent is and what they do for their clients. As a real estate agent, you have an obligation to your clients to do everything you can to smooth the process of selling their homes. You are their advocate, the professional they […] The post What Does a Seller’s Agent in Real Estate Do?

Agents 98
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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92% Of Millennials Say Inflation Has Altered Their Home Buying Plans

Broke Agent Media

BAM Key Details: Real Estate Witch issued the 2023 edition of their Millennial Home Buyer Report, showing some changes in millennial home buying habits and concerns. Nearly all millennials (92%) say inflation has changed their home-buying plans Non-mortgage debt could also delay home-buying plans for 80% of millennials The 2023 edition of the Millennial Home Buyer Report by Real Estate Witch is in.

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Inside Real Estate cuts workforce shortly after BoomTown acquisition

Real Trends

Just days after acquiring proptech firm BoomTown , Inside Real Estate has cut its workforce, as first reported by Inman News. According to LinkedIn posts from former BoomTown employees, the layoffs occurred in the latter half of last week — at roughly the same time as the closure of Inside Real Estate’s BoomTown acquisition. Joe Skousen, the CEO of Inside Real Estate, told Inman that the cuts were the result of overlapping positions following the finalization of the acquisition.

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6 Louisville Areas to Consider If Relocating

Louisville Homes

Our needs, aspirations, and requirements evolve over time. We build families, change priorities and start enjoying different living conditions. That’s why there might be a moment soon when you’ll realize you should move to the suburbs. More space, lower cost of living, relaxed lifestyle – these are some of the reasons why people decide to move a bit further away from the city center.

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Lesson Learned: Don’t react in real time

Inman

Find out how this powerhouse team leader built a business that has earned the loyalty of financiers, celebrities, real estate investors, developers and a Who's Who of the city's artistic and cultural life.

Investor 113
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.