Fri.Jun 20, 2025

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Tech Pulse: Longbridge talks AI senior inclusivity, UWM details lending advancements

Housing Wire

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology , including tools, integrations and trends that impact mortgage and real estate. Here’s what happened this week: Longbridge’s Bill Packer on crafting AI that’s inclusive of seniors As AI becomes more common in financial services, Bill Packer, the chief operating officer at Longbridge Financial , warns against overlooking older users.

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Tech Bytes: 10 years of Rechat; new home search site launches

Real Estate News

Skip to Content Agents Brokerages MLS/Assn Tech Industry By the Numbers Consumer Illustration by Lanette Behiry/Adobe Stock Tech Tech Bytes: 10 years of Rechat; new home search site launches Rechat introduces a new Digital Ads feature; Lone Wolf and Follow Up Boss team up; MLS United partners with CubiCasa; brokerdata.com launches. Real Estate News Staff June 20, 2025 4 mins Editor's note: Technology is a driving force in real estate.

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Top agents on how they built successful revenue share downlines

Housing Wire

Real estate brokerages with revenue share models provide agents with a way to generate income beyond closing transactions with their own clients. But when it comes to creating a robust revenue-share downline, agents at two revenue share brokerages — eXp Realty and The Real Brokerage — say there is no one right way to build a downline. Katie Day, MoveMeToTexas In Houston , Katie Day runs a team of 10 agents, known as The MOVEMETOTX Team , that’s brokered by Real.

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How to Stage Your Home to Sell: 5 Tips to Attract Buyers

Redfin

Learning how to stage your home to sell can make a major difference in how quickly your listing grabs attention and closes a deal. Staging goes beyond basic cleaning—it’s about creating a space where buyers can instantly see themselves living. Whether you’re selling your home in Rock Hill or Southaven , this Redfin article will walk you through smart, effective staging strategies that can highlight your home’s best features, minimize distractions, and help your listing stand out and sell faster.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Redfin, Thumbtack partner to connect homeowners with improvement pros

Housing Wire

Redfin has launched a new feature in partnership with home services provider Thumbtack to help homeowners find and hire professionals for home improvement and maintenance projects. By claiming their property on Redfin and visiting the Owner Dashboard, homeowners can now access a range of services — including painting, landscaping, cleaning and HVAC maintenance.

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The Housing Crisis Demands Action—Here’s a Blueprint

RIS Media

As communities across America grapple with a housing affordability crisis, policymakers face a clear choice: Pursue proven solutions that boost supply, or let barriers to homeownership grow unchecked. The latest Policy Pulse survey from the National Association of REALTORS® (NAR) reveals what REALTORS® on the front lines already know: Practical, pro-growth housing policies will make… The post The Housing Crisis Demands Action—Here’s a Blueprint appeared first on RISMedia.

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Redfin data reinforces boomers’ desires to remain in their homes

Housing Wire

Adding fuel to what the baby boomer generation has been consistently saying for some time, a new Redfin survey shows that one-third of all boomer homeowners have no intention of selling their home. This further legitimizes claims that a “silver tsunami” of housing inventory is unlikely to materialize from older homeowners. While another 30% said they will eventually sell their homes, they’re not planning to do so anytime within the next decade, according to the survey.

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June 2025 Housing Market Update: The Biggest Shift in Decades

Bigger Pockets

The housing market is experiencing its most significant shift in decades. Sellers are returning in full force, outnumbering buyers by a substantial margin.

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The Top 5 Mistakes to Avoid When House Hunting in Portland

The Living Room

Embarking on a house-hunting journey can be as daunting as it is exciting. With the Portland housing market’s unique dynamics, knowing what to look for in a home can save you from potential headaches and financial pitfalls. In this blog, we dive into the top five aspects you need to scrutinize to make an informed decision and secure a home that’s both a sanctuary and a wise investment.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Southern California Housing Market Sees Dramatic Decline in Sales

Marco Santarelli

The Southern California housing market is showing signs of cooling. Recent data reveals that home sales have taken a dip, and price growth has slowed. While this might sound alarming, it's essential to understand the factors at play and what this means for buyers and sellers. I've been watching the California real estate market for years, and I've seen these ebbs and flows before.

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The State of Rent: What The Last Five Years Reveal About the Future of Real Estate Investing

GeekEstate

The rental market in the U.S. has transformed dramatically over the past five years, shaped by pandemic-era disruption and recovery, economic volatility and evolving housing demand. Today, many regions across the country are facing housing shortages, record-high rent prices and a growing pressure for property owners to balance profitability with long-term affordability.

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Fires and floods are eviscerating US communities, intensifying the housing crisis

AAOA

After nearly a month, the Eaton and Palisades wildfires that ravaged California have been contained. But for Southern California and state agencies, another challenge lies ahead: helping people find homes. The wildfires levied significant long-term damage, with thousands of homes destroyed, billions in damages and a worsening of the state’s housing and homelessness crises.

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Condo vs House: Pros and Cons Every Buyer Should Know

Redfin

Trying to decide between a condo and a house? Both offer different lifestyles, costs, and responsibilities, so the right choice depends on what matters most to you. This Redfin guide breaks down the pros and cons of each, from maintenance and privacy to price and location, to help you choose the right fit. So , whether you’re eyeing a condo in Miami or a house in Houston , here’s what to consider before making a final decision.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Selling a House in Indiana? Expert Tips to Sell Faster

HomeLight

If you’re selling a house in Indiana this year, you may be feeling a bit anxious. With high interest rates and affordability concerns, it’s taking longer to find a buyer, and sellers are making concessions to get a purchase agreement. To help you compete and sell more quickly, we spoke with Kyle Williams , a top-rated agent in the Indianapolis market who sells homes 44% faster than average agents.

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The 6% Commission Myth vs. Data from 2021-Today

BAM Media

Clever’s latest commission survey offers some valuable insights worth sharing. But it ends with a marketing message that doesn’t square with its own data. In episode 369 of The Real Word , Byron Lazine and Nicole White broke down what the survey actually says about agent compensation, why a 6% commission rate was never the standard (or even the average, except in Michigan), and how Clever’s own marketing is gaslighting the industry.

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From random to reliable: How to build a referral machine

Inman

The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today's market to build their own referral networks.

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Homebuyers Pullback in the Los Angeles Housing Market

Marco Santarelli

Is now the right time to buy or sell in Los Angeles? As of May 2025, the Los Angeles housing market is showing signs of cooling off, with sales and prices experiencing slight pullbacks. However, it's not all doom and gloom, and there are opportunities for both buyers and sellers if you understand the current dynamics. While the market is down 7.9% YOY, the median listing price of homes in Los Angeles, CA was $975K in May 2025, trending up 2.6% year-over-year.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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California Home Sales "Sputter" in May; 4th Look at Local Markets

Calculated Risk Real Estate

Here a few more local markets prior to the NAR release on Monday. The NAR is scheduled to release May existing home sales on Monday, June 23rd at 10:00 AM. Housing economist Tom Lawler expects the NAR to report sales at a seasonally adjusted annual rate (SAAR) of 4.03 million for May, up slightly from April and down slightly year-over-year. California reports seasonally adjusted sales and some measures of inventory.

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Renters now outnumber homeowners in many major suburbs

Real Estate News

Remote work, high home prices and the rising cost of living are among the factors driving renters from cities as they search for affordable housing options.

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Christie’s Real Estate expands into Traverse City, Michigan

Inman

The firm's new office, overseen by broker Ken Kleinrichert, will open in July on South Union Street. Top producers Molly Buttleman and Lydia Wiley will serve as key agents leading sales for the new office.

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ALTA promotes trio to bolster advocacy efforts

Housing Wire

The American Land Title Association ( ALTA ) has announced three internal promotions as part of a broader effort to strengthen leadership and advocacy across the title insurance industry. Elizabeth Blosser Elizabeth Blosser has been named as chief strategy, communications and innovation officer. She formerly served as ALTA’s vice president of government affairs for state advocacy, and will now lead the association’s strategic initiatives and messaging.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Sellers don’t care about your fancy CRM. They care how you use it

Inman

Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for.

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4 Top Estate Sale Companies in Springfield, MO

HomeLight

If you’re searching for estate sale companies in Springfield, MO, you may be preparing to clear out a home filled with belongings. Whether you’re handling a family member’s estate, helping a loved one relocate, or downsizing to a smaller space, it’s important to work with a company that approaches the process with care and professionalism.

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Mortgage Rates Today – June 20, 2025: Rates Jump by 5 Basis Points Affecting Buyers

Norada Real Estate

As of June 20, 2025, today's mortgage rates have seen adjustments, with the average 30-year fixed mortgage rate rising to 7.00% , up by 5 basis points from the previous day. This increase reflects a broader trend impacting both mortgage and refinance rates this week. If you are in the market for buying a home or considering refinancing, knowing these rates is essential for making informed financial decisions.

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The importance of meeting older customers where they are with AI technology

Housing Wire

The expanding ubiquity of artificial intelligence (AI) across all facets of life is not showing any signs of a slowdown — and that includes its interactions with the reverse mortgage industry. Bill Packer, chief operating officer of Longbridge Financial , previously explained how senior-focused tailoring of AI systems can help overcome issues tied to perceived institutional biases, resulting in better service for older clients.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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How Cory Tanzer Used Facebook Groups to Dominate His Farm

Lab Coat Agents

When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community. In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and a commitment to consistency to take over more than 57% market share in his primary farm.

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North Carolina real estate office reopens after Hurricane Helene devastation

Housing Wire

Premier Sotheby’s International Realty has reopened its office in Asheville, North Carolina, marking a significant milestone in the region’s recovery from Hurricane Helene. The real estate agency, which was severely damaged in the storm, underwent extensive restoration over the past nine months. Its reopening was commemorated with a ceremony on June 16, where a plaque was unveiled to honor the lasting impact of the hurricane and the resilience of the local community.

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New York-Based Marquee Realty Joins Howard Hanna Real Estate Services

RIS Media

Howard Hanna Real Estate Services, the largest independent real estate brokerage in the United States, has announced the acquisition of Marquee Realty, a boutique firm based in Astoria, Queens. This strategic expansion strengthens Howard Hanna’s growing footprint across the New York City metropolitan area and marks the company’s third acquisition in the region during the… The post New York-Based Marquee Realty Joins Howard Hanna Real Estate Services appeared first on RISMedia.