Tue.Mar 07, 2023

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Rocket Mortgage adds special-purpose credit program

Housing Wire

Rocket Mortgage expanded its special-purpose credit program that will offer a $3,000 credit for first-time homebuyers to use toward their downpayment in select cities. The Detroit-headquarterd lender will offer Freddie Mac ‘s BorrowSmart Access program for buyers who are purchasing a home in counties across 10 metropolitan areas — Atlanta, Chicago, Detroit, El Paso, Houston, McAllen, Memphis, Miami, Philadelphia and St.

Mortgages 353
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Boosting without boasting: How to sell yourself as a local expert

Real Estate News

Many agents brand themselves as experts. If you've done the work to earn that title, how do you stand out and get noticed?

Title 286
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Cenlar FSB names Michelle DeHart VP of loan operations, escrow

Housing Wire

Cenlar FSB, the second-largest mortgage servicer and largest sub-servicer in the U.S., appointed Michelle DeHart as the vice president of loan operations, escrow, the company announced on Tuesday. “Having managed large-scale servicing operations, we will lean on Michelle’s expertise and are confident that she will deliver the best possible solutions for Cenlar, our clients and their homeowners,” Bill Moffett, Cenlar’s senior vice president of loan operations, said.

Loans 330
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News Corp CEO commits to growing Realtor.com

Real Estate News

As the company doubles down on the real estate portal, CEO Robert Thomson said News Corp remains “open and opportunistic.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Egypt Sherrod is married to real estate. But that’s only half her story

Inman

Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023.

Design 158
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Could a Multigenerational Home Be the Right Fit for You?

Keeping Current Matters

During the pandemic, many of us reexamined the meaning of home for ourselves and our loved ones.

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More Trending

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Facebook Marketing Strategies: Types of Social Media Ads to Use on the Platform

Realty Biz

As one of the biggest and arguably most influential social media platforms today, Facebook Marketing represents a major avenue for building brand awareness. This, of course, is why it’s the first stop for just about any marketer looking to grow their own company’s reach. If you’re running a social media marketing campaign, it simply must include content created specifically for Facebook; there’s simply no getting around that fact.

Marketing 133
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Too much competition? 10 branding insights to get you noticed

Inman

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it's time to upgrade your branding, Bernice Ross has the insights you need.

Branding 137
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Inside the Snyder House

Sotheby's International Real Estate

Not long after the dual towers of architect Bertrand Goldberg’s striking Marina City were opened in Chicago in the early 1960s, they were recognized for heralding a residential renaissance in U.S. cities. But Goldberg’s innovative approach was already on bold display further east, on New York’s Shelter Island, where he designed this midcentury marvel for CEO John Snyder in the early 1950s.

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Black Knight ready to sell Empower to address antitrust concerns

Inman

A Deal with Constellation Software Inc. hinges on ICE closing the deal to acquire Black Knight, now valued at $11.7 billion. ICE says it's prepared to fight FTC in court.

Closing 139
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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TikTok Marketing for Real Estate

Realty Biz

TikTok's marketing potential is essential for real estate agents who want to attract buyers and renters from the digital native generation. While Millenials will be the most likely customers now, younger Generation Z and Alpha natives are already familiar with social media. As a result, they will use it to make purchase decisions in the future. Using TikTok is a savvy real estate marketing strategy to help these groups growing in the information age get familiar with a real estate brand and all

Marketing 111
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Home price growth slows for 9th consecutive month in January

Inman

Annual home price growth dropped to 5.5 percent in the first month of 2023, but fell just 0.2 percent month over month, according to data released Tuesday as part of the CoreLogic Home Price Index.

Marketing 134
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What You Say Matters: How to Talk To Buyers and Sellers in Today’s Market

Broke Agent Media

What you say to consumers matters more than ever. There’s a lot of volatility in the housing market right now. We’ve seen the 10-Year Treasury Yield go up and down by a full point on either end of the spectrum. We’re seeing interest rates near 7% again. And we’re seeing inventory decline. So with all of this uncertainty, how can you present to clients with empathy?

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Mr. Cooper names second chief financial officer in less than a year

Inman

Mortgage veteran Kurt Johnson, who held executive roles at Indymac Bank and OneWest Bank before joining Mr. Cooper in 2015, succeeds Jaime Gow as CFO, it was announced this week.

Banks 129
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Warning For Luxury Agents: Less Million-Dollar Homes

Broke Agent Media

This week on The Real Word , Byron Lazine and Nicole White kick things off with a BAM article on the biggest regrets of first-time sellers. Tune in to see whether any of these sound familiar to you—and what you can do to make sure none of your first-time sellers can relate. Next up was a discussion surrounding a 1.25 million drop in million dollar homes in the U.S. in 2023.

Agents 98
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7 marketing metrics that matter most (and how to measure them)

Inman

Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible.

Marketing 137
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Want Exponential Growth? 10x Your Price Point

Broke Agent Media

Setting big goals and believing you can achieve them is the first step toward exceptional outcomes. Find out how brokers Troy Palmquist and Keven Stirdivant add consistent outreach to create maximum impact. By elevating your price point you can automatically create exponential, rather than linear or incremental, growth in your real estate business. It’s the fastest and simplest way to make a huge impact and scale up.

Equity 98
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Guaranteed Rate rolls out ‘Same Day Mortgage’ nationwide

Inman

Properties must be eligible for an appraisal waiver, and like Better's "One Day Mortgage," some fine print can stand in the way of getting a loan approved in 24 hours.

Mortgages 133
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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What to Know About Shipping Cars Including Costs and Best Companies

Maximum Exposure Real Estate

What to Know About Car Shipping and Auto Transport Did you sell your home and are being relocated across the country? Are you interested in getting your cars shipped? Do you need to find a top car shipping company? If so, we have the answers to satisfy your car shipping needs. When you move from […] The post What to Know About Shipping Cars Including Costs and Best Companies appeared first on Maximum Real Estate Exposure.

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Rivals to allies: Foster healthy competition with these 4 rules

Inman

Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging.

Agents 127
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6 Best Moving PODS and Storage Container Companies 2023

Maximum Exposure Real Estate

Who Are The Best Pods Movers? Are you looking to find out who the best-moving storage container companies are? Many people seek out pod movers to make the transition to their next home more manageable. There are many options and companies when you are moving and have storage needs. Moving Pods are big business now. […] The post 6 Best Moving PODS and Storage Container Companies 2023 appeared first on Maximum Real Estate Exposure.

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US dominates the globe with most ultra-high-net-worth homeowners

Inman

The U.S. notched 14 spots among 20 global cities in a new analysis of homeowners with a net worth of at least $30 million. New York City clinched the top spot on a list compiled by REALM and WealthX.

Marketing 125
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Encroachments Definition in Real Estate Explained

Maximum Exposure Real Estate

The Meaning of Encroachment in Real Estate Defined What is an encroachment? Are encroachments in real estate a significant problem? You’ll undoubtedly want to know the answer when you’re involved with one. When buying or selling a home, the issue of encroachments could become a problem. A land survey could uncover an encroachment on the […] The post Encroachments Definition in Real Estate Explained appeared first on Maximum Real Estate Exposure.

Land 98
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LionDesk founder David Anderson joins Venture MLS

Inman

Venture MLS announced the placement of David Anderson, previously with Lone Wolf Technologies, to which he sold his real estate CRM in 2021.

MLS 142
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Hours For Home Depot Near Me: Including Sunday and Holidays

Maximum Exposure Real Estate

Everything You Need to Know About HomeDepot Hours Are you wondering what time Home Depot stores open and close? Hours for Home Depot can vary, so it is always essential to check the location near you. Hours of Home Depot opening and closing on Sunday are especially variable from location to location. You can search […] The post Hours For Home Depot Near Me: Including Sunday and Holidays appeared first on Maximum Real Estate Exposure.

Closing 98
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An economist teaches you how to answer the ‘rent vs own’ question

Inman

It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly.

Brokerage 142
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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A New Home Buyers Checklist

Realty Biz

Have you been dreaming about buying your first home? Buying a new home for the first time can be exciting. It can also be a daunting experience. With so much to consider, it's important to have a clear understanding of what you need to know before taking the leap into homeownership. Here we look at a complete checklist of what you should know as a first-time homebuyer.

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What skills are crucial for new agents joining a multifamily team?

Inman

Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career.

Agents 127
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Coldwell Banker Uncovers Why International Buyers Dream of Owning U.S. Real Estate

Coldwell Banker

Affluent international consumers are dreaming big when it comes to their U.S. home purchase, says new Coldwell Banker Global Luxury data The post Coldwell Banker Uncovers Why International Buyers Dream of Owning U.S. Real Estate appeared first on Coldwell Banker Blue Matter.

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Welcome to the future: What real estate agents need to know about today’s kitchens and baths

Inman

Gerard Splendore's series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.