Wed.Feb 01, 2023

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Marketing the Morbid: How This Philadelphia Home with a Cemetery View went Viral

Broke Agent Media

A Philadelphia home with a cemetery in its backyard has taken the internet by storm. View this post on Instagram A post shared by Zillow Gone Wild ? (@zillowgonewild) The three-bedroom, two-bath house features new updates throughout, an immaculate deck, and a backyard that people are dying to get into. Property History This place is an excellent example of how agents can market less-than-desirable listings to close a deal.

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The mortgage servicing experts at Sagent are building the future of fintech

Housing Wire

Building the future of mortgage servicing technology is about granular, nuanced innovation — knowing what changes must happen and when, and executing with no mistakes across scale operations where every tiny detail is highly regulated. And doing all of this within aging infrastructure — it’s about building pathways within the aging infrastructure and incrementally replacing it with the new.

Mortgages 473
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Should You Rent Your House or Sell It?

Keeping Current Matters

If you’re a homeowner ready to make a move, you may be thinking about using your current house as a short-term rental property instead of selling it. A short-term rental (STR) is typically offered as an alternative to a hotel, and they’re an investment that’s gained popularity in recent years. According to a Harris Poll survey, 28% of homeowners have considered using a rental service to temporarily rent out their home for additional income.

As-is 225
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Rate buydowns are the cat’s meow in today’s market

Housing Wire

High interest rates, coupled with a still-low supply of housing, have created price hurtles that are keeping many first-time homebuyers and lower-income borrowers locked out of the housing market. Interest rates, though down slightly in recent weeks, are still double what they were at the end of 2021, and the Federal Reserve continues its monetary tightening policies to fight inflation.

Marketing 410
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Berkshire Hathaway HomeServices unveils updated branding

Inman

The company refreshes its brand identity for the main franchise and luxury brands ahead of its 10th anniversary. The new look will roll out through a phased approach starting this week, the company said.

Branding 147
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UWM rolls out construction-to-permanent loans

Housing Wire

Michigan-based lender United Wholesale Mortgage (UWM) has introduced a construction-to-permanent loan that covers the cost of building a home and then converts to a permanent mortgage once construction is complete. Starting February 1, UWM’s one-time close construction loans will be available on eligible 15- and 30-year fixed conventional loans and 7- and 10-year adjustable-rate mortgages (ARMs), the firm said Wednesday.

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Mortgage rates are projected to decline, but will that entice buyers?

Housing Wire

The slowdown in the Federal Reserve ‘s short-term rate hikes , announced on Wednesday, was welcome news for the mortgage market and solidified expectations that the 30-year mortgage rates will drop throughout 2023. While mortgage rates have been trending lower, rates are still higher than 12 months ago, but some experts anticipate that the downward pressure on rates will provide opportunities for buyers.

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Real estate agents of TikTok say a big market shift is afoot

Inman

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they're suddenly dealing with packed open houses and intensifying bidding wars.

Agents 146
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Loan servicing product guide

Housing Wire

Servicing is a complex process, and many servicers still rely on a patched-together system of solutions to complete their work, resulting in friction and disconnected teams. With risk and compliance on the line, servicers can’t afford to keep holding onto systems and processes that work less than ideally. What servicers need today are technological solutions that deliver value quickly, whether they’re focused on customer experience, lien releases or loss mitigation.

Loans 397
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What can we learn from a chicken sandwich? 5 key takeaways

Inman

Although they claim to have been the first to offer a fried chicken sandwich, Chick-fil-A realized that anyone else could offer a competing product. Therefore, they focused on developing an unbeatable customer experience.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Fed delivers the expected 25 bps rate hike. What’s next? 

Housing Wire

As expected, the Federal Reserve slowed the rate hikes in 2023 amid cooling inflation data, sparking hopes of a recovery for the housing market this year. The Federal Open Market Committee (FOMC) on Wednesday afternoon decided to raise the federal funds rate by 25 basis points to the 4.50%-4.75% range. The decision follows four subsequent 75 basis point increases, which occurred in June , July , September and November , and a 50 basis point increase in December.

Mortgages 384
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Compass names Wendy Forsythe president of 3 western states

Inman

"California, Nevada and Hawaii represent our largest market, and we are thrilled to have Wendy onboard to lead our teams and agent entrepreneurs in this key market," CEO Robert Reffkin said. "Her expertise and dedication to the industry are ideally suited to this important role.

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Wells Fargo cuts 140 jobs as it exits the correspondent channel

Housing Wire

Wells Fargo cut over a hundred jobs in its mortgage division this week following its decision to exit the correspondent channel and shrink its servicing portfolio. A Worker Adjustment and Retraining Notification (WARN) filed in Illinois on January 18 outlines the bank’s plan to impose layoffs that will affect 140 employees. The workforce reduction started on Tuesday at the Wells Fargo Mortgage office in Springfield. “As we said in our January 10 press release, we are exiting the corr

Banks 384
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Listing inventory drying up? 7 FAQs for hosting a budget-friendly homeseller seminar

Inman

Hosting a budget-friendly real estate seminar doesn't have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself.

Agents 137
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Black Knight Servicing Digital helps servicers deliver a convenient customer experience

Housing Wire

Black Knight Servicing Digital is a powerful, white-labeled solution that allows servicers to provide consumers with information about their home value and how to grow and leverage wealth from their property. The solution is a convenient resource that leverages Black Knight’s vast repository of mortgage and public records data, coupled with leading analytics.

Equity 384
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NAR-DOJ ruling divides agents over commission, pocket listing rules

Inman

Agents and brokers who spoke to Inman following the ruling in favor of NAR disagreed on who is "overreaching" in the case and on whether changes to the controversial rules are necessary.

Agents 135
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NTC’s PerfectDocs platform makes real-time county requirements readily available

Housing Wire

Lien releases are involved in several much larger regulated processes related to paid-in-full loans, charged-off loans, loan forgiveness and other default-related scenarios that require a mortgage to be discharged. Each of these processes involves specific documentation, compliance requirements and service levels throughout the payoff or charge-off.

Title 384
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Christie’s adds on new St. Martin/St. Maarten affiliate

Inman

The new location builds on Christie's existing Caribbean network, which has a presence in The Bahamas, British Virgin Islands, U.S. Virgin Islands, Cayman Islands, St. Barthelemy and Turks & Caicos.

Brokerage 132
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Borrower demand declines amid a volatile mortgage market 

Housing Wire

Borrower demand for home loans increased in the first three weeks of 2023, sparking optimism among mortgage industry executives and loan officers. But don’t fool yourself — there are signs of volatility on the horizon. “Overall application activity declined last week despite lower rates, which is an indication of the still volatile time of the year for housing activity,” Joel Kan , Mortgage Bankers Association (MBA) vice president and deputy chief economist, said in a statement

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Redfin CEO: Artificial intelligence will save weak real estate marketing

Inman

Redfin CEO Glenn Kelman acknowledged on Wednesday that, "Not all the people who go into real estate are William Shakespeare" during a wide-ranging discussion on the rise of AI and ChatGPT.

Marketing 132
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CoreLogic’s Digital Tax Portal increases payment accuracy for servicers

Housing Wire

When facing a challenging and uncertain market, servicers will naturally seek a tax vendor they can trust. CoreLogic has led the residential property tax industry for years. Today, the company leverages their experience and dynamic pricing to help their servicing clients succeed in 2023. CoreLogic’s Digital Tax Portal provides servicers with a window into the industry’s largest property database, boasting more than 1 billion property records.

Lending 383
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Mortgage rates may ease as modest Fed rate hike could be its last

Inman

Fed Chair Jerome Powell is telegraphing one more small adjustment in March, but some bond market investors think the rate hike campaign may now be over.

Investor 142
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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HousingWire Magazine: The ‘Servicing’ Issue

Housing Wire

Brena Nath, Director of HW+ & Events Who would you say carries the longest relationship with the homebuyer? From the real estate agent to the title agent, the real estate transaction is one of the largest money transactions that also has the highest number of people involved. My answer would be your mortgage servicer. But even my answer is debatable and might be changing.

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Home showings dip in December, but slowdown may be easing

Inman

Showings were way down year over year but only dipped a little bit month over month, according to a new report from ShowingTime. They remain up compared to pre-pandemic levels.

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Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ

Better Dwelling

Canadian real estate prices are still falling, and a prominent research firm sees further declines. Oxford Economics (Ox Econ) updated its housing outlook for Canada today, with a key insight being home prices are still projected to fall further. They say Canada is only about half through the correction—if things don’t break. If things get […] The post Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ appeared first on Better Dwelling.

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AI is ushering in a new era for real estate. Are you paying attention?

Inman

Recommendation engines, transaction automation and rapidly evolving chatbots have already transformed how agents, buyer and sellers tackle the housing market, Inman founder Brad Inman writes.

Agents 123
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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7 Real Estate Marketing Ideas for Successful Sales in 2023

Realty Biz

Real estate is an ever-evolving industry, and the competition to make a name in it can be overwhelming. To stand out from the crowd, agents need to be smart about their marketing strategies. This article will discuss seven real estate marketing ideas that can help you build leads and become an established authority in the industry. With these strategies, you will be well-equipped to reach potential customers and increase their clientele.

Sales 116
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What’s the best piece of advice you’ve gotten from a mentor? Agents weigh in

Inman

From advice on managing your money, time and mindset to practical advice on attire, here's the best advice agents received from their mentors.

Agents 135
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Housing Market Shifts: Property Rental Grows More Affordable as Home Ownership Increases in Cost

Realty Biz

As the economic landscape shifts from 2022 into 2023, adjacent industries like the real estate sector experience a ripple effect. Recently, new research into how the housing market has changed in response to these economic shifts has revealed that there are several locations throughout the country where it’s now more affordable to rent a home rather than buy it outright.

Marketing 110
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Offerpad buys more time with $90M raise as end of runway approaches

Inman

Private placement with existing investors including CEO Brian Bair extends the company's cash burn runway by six months to a year, KBW analysts say.

Investor 125
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.