Throughout your real estate career, writing a property listing description is one thing you’ll do over and over again. Sometimes, your choice of words can make or break a listing, influencing buyers’ perceptions and sellers’ opportunities to sell their properties. Sure, it can get repetitive, but vividly describing homes is a powerful tool for selling quickly and effectively. I’ve listed over 250 real estate words to help you transform a mundane listing into a compelling one that resonates with viewers.
General Real Estate Words to Use When Selling a House
Mastering the art of using home description words in your property listings can make a huge difference. From describing the home’s layout to highlighting its best amenities, selecting the appropriate words can help create a persuasive listing and attract leads. However, while it’s essential to be descriptive, remember to avoid exaggeration to manage client expectations.
Here are some general real estate words you can add to your listings:
| one-of-a-kind gem | cleverly designed | pride of ownership | pet-friendly |
| a rare find | immaculate condition | turnkey property | solar panels |
| an absolute must-see | infinity pool | flowing layout | home library |
| pristine | wraparound balcony | energy-efficient | smart home |
| freshly painted | modern amenities | fitness room | alfresco dining |
| move-in ready | picturesque | wine cellar | fire pit |
| brand new | panoramic views | private backyard | striking |
| stunning | unobstructed | well-manicured | security system |
Real Estate Words That Sell Neighborhoods & Locations
A property’s location is just as significant as the property itself. When marketing a neighborhood or specific area, it is essential to use words that paint a picture of the neighborhood’s charm. Is the property inside a gated village? How far is it from the mall? Whether it’s a bustling town or a quiet suburb, your words should make buyers envision themselves living there. Highlight amenities such as nearby parks, schools, healthcare facilities, and shopping and dining centers.
Some words you can mention in your listing are as follows:
| convenient | eclectic neighborhood | quick commute to | quaint |
| prime location | centrally located | perched above | proximity to schools |
| vibrant district | tree-lined street | coveted | tranquil |
| gated | nestled between | up-and-coming area | access to major highway |
| lively | a stone’s throw from | accessible | pedestrian-friendly |
| downtown | close to hiking trails | cul-de-sac | safe and secure |
| biker-friendly | golf course community | cultural hub | scenic |
| bustling | lakeside | waterfront | serene |
Luxury Real Estate Words
Aside from making an impactful graphic design for your single property website, selling luxury properties demands a tailored listing description to communicate their exclusivity effectively. What type of marble did the homeowners use for the countertops? Is there designer decor your audience must know about? When communicating with affluent clients, it’s essential to be very specific in highlighting the properties’ distinctive features. Many value bespoke details and exceptional craftsmanship, expressing their desire for out-of-the-ordinary homes.
Here are more luxury real estate power words for your next listing:
| bespoke | prestigious | glamorous | grand |
| luxurious | opulent | oasis | fine craftsmanship |
| exquisite | pedigree | sprawling | custom-built |
| sought-after | artisan | majestic | mansion |
| sophisticated | chic detailing | Zen-like | elite |
| top-of-the-line | high-end | designer finishes | state-of-the-art |
| lavish | exclusive | private retreat | secluded |
| coveted | masterpiece | tasteful | vast |
Historic House Descriptive Words
Coming up with property listing descriptions for a historic home can be fun! Showcase the property’s architectural details, historical significance, and timeless charm. You can highlight antique furniture, hardwood floors, and the intricate details of the spiral staircase. Tell your audience how some parts of the house were lovingly restored to preserve authenticity. Additionally, consider incorporating a clever real estate play on words (or puns!) for a touch of creativity.
If you need more word ideas for your historic home listing, we’ve got you!
| heritage | refurbished | romantic | Renaissance revival |
| classic | lovingly restored | antique | period property |
| old-world charm | nooks & crannies | rustic | Tudor |
| Queen Anne | pocket door | herringbone tiles | storied past |
| Victorian | wrought iron | historic charm | restored beauty |
| vaulted ceilings | original character | carved | Georgian style |
| vintage appeal | step back in time | crown molding | hardwood floors |
| preserved architecture | rich history | intricate | Colonial-era |
Real Estate Words to Describe Bedrooms
When writing about your listing’s bedrooms, highlight each room’s size, layout, and unique amenities. Let your audience know whether each bedroom has a bathroom, ample storage space, or a walk-in closet and can fit a king- or queen-sized bed. Describe unique architectural features of the rooms, such as bay windows, suspended ceilings, or cozy alcoves. Don’t forget to mention if there are any noteworthy views from the bedroom! Is there a view of the backyard from the bedrooms? Is it facing Central Park?
Here are more home description words to fuel your imagination:
| floor-to-ceiling windows | old-fashioned | peaceful | soothing |
| mirrored closet doors | intimate | posh | dimmer switches |
| double dresser | reading nook | decorative wallpaper | comfortable |
| skylight | walk-in closet | motion sensor lighting | tray ceiling |
| accent wall | built-in closet organizers | air purifier | wainscoting |
| mid-century drawers | exposed beams | wall-mounted TV | king-sized |
| terrace with city views | leading to a balcony | blackout curtains | enormous |
| study alcove | pristine | remote-controlled blinds | massive |
Real Estate Description Terms for Kitchens
When showcasing kitchens in your listings, emphasize their usability. Are there any chef-grade appliances? Which amenities are included in the purchase? Describe the kitchen’s layout, quality of appliances and cabinetry, or the type of sink. By clearly describing the kitchen’s functionality, you can help potential clients envision themselves in that culinary space.
Some kitchen terms you may mention in your listings are as follows:
| smart kitchen technology | gourmet | sleek | custom cabinetry |
| spacious | wine fridge | open-concept | double oven |
| coffee bar | water filtration system | walk-in pantry | gas range |
| granite countertops | eat-in kitchen | farmhouse sink | built-in microwave |
| bar stools | tasteful finish | kitchen island | soft-close drawers |
| chef-grade appliances | bespoke chef’s domain | breakfast nook | subway tile backsplash |
| butler’s pantry | ceramic tile flooring | breakfast bar | pendant lighting |
| contemporary | French door refrigerator | marble countertops | ultramodern |
Real Estate Agent Words for Living Rooms
The living room is usually the largest part of a home. It’s where household members gather, host friends, entertain guests, or relax after a long day. Therefore, when describing the living room in your listing, focus on its ambiance, whether it has an open floor plan, and whether that part of the home catches the sunlight. Mention important details of the living room, such as the brick fireplace, designer lamps, and built-in shelving units.
Don’t forget to create a narrative that will resonate with your audience! Tell them about the future gatherings they will host in the living room or the cozy evenings they’ll spend on the huge sectional couch. Need more real estate marketing words for living rooms? Try these:
| laid-back | versatile floor plan | airy | stone fireplace |
| lounge area | light-filled | inviting | welcoming ambiance |
| built-in bookshelves | open-concept | picture windows | art wall |
| sun-filled | plush carpeting | stylish decor | deck with seating |
| outdoor living space | cozy fireplace nook | designer chandelier | arched doorway |
| grand staircase | oversized sectional sofa | built-in media console | bathed in light |
| statement pieces | neutral color palette | integrated audio system | thoughtfully designed |
| dramatic | entertainer’s dream | perfect for hosting | sweeping staircase |
Real Estate Buzzwords for Bathrooms
Bathrooms are among the most important rooms in a home. So, when describing bathrooms in your property listings, make sure to highlight both functionality and style. Emphasize key features such as the number of bathrooms inside the property, standout amenities (e.g., energy-efficient fixtures, heated floors, double vanity), and any recent upgrades.
Here are more bathroom-related words for your listings:
| double vanity | clawfoot tub | glass mosaic tiles | bronze robe hooks |
| designer fixtures | rainfall shower | frameless glass shower | triple sconce lighting |
| floating vanity | en suite | heated floors | steam shower |
| ceramic | backlit vanity mirror | powder room | half bath |
| porcelain | LED lighting | jetted soaking tub | quartz countertops |
| sliding door | sensor faucets | high-pressure | indoor sauna |
| bidet | towel warmer | Italian marble | water-saving |
| gold showerhead | freestanding hot tub | ambient lighting | custom tile work |
Tips for Writing Property Listings With Real Estate Descriptive Words
Writing property listings doesn’t have to be complicated. Here are some strategies to come up with irresistible listing descriptions.
- Know your audience: Research and understand the preferences and lifestyles of your target audience. If you’re marketing a property listing for young professionals, mention the home’s proximity to the business district, nightlife, and airport. Align your language with the demographic you’re targeting.
- Focus on the property’s unique features: What sets your property apart from other listings? Are there any unique architectural details or historical significance the readers should know? Highlight its recent renovations, curb appeal, energy-efficient amenities, and private backyard. Putting a spotlight on these distinctive features can make your listing stand out in a crowded market.
- Be specific: Provide detailed and concrete information about the property. For example, instead of only using “sleek” to define a kitchen, you can mention the brands of appliances, the type of flooring, and who designed the bar stools. If you used virtual staging software, indicate it in your listing. Also, ensure your listing descriptions are up to date with any changes to the property. Being specific demonstrates your attention to detail as an agent.
- Appeal to the buyer’s senses: Let prospective clients imagine the daily experiences they could have in their new home. Tell them about enjoying coffee on the wraparound porch, cozying up by the fireplace, or hosting gatherings in the backyard. But of course, you can only create a story that inspires your audience when you accompany your listing with high-quality real estate photos.
- Highlight the benefits: When browsing property listings, prospective buyers consider the benefits of living in the advertised property. Is it a good neighborhood? Is there a sense of community? Is the property close to outdoor spaces and healthcare facilities? You can highlight the property’s potential for future growth or how it can be an investment opportunity. All these benefits can be your property’s selling point.
- Proofread and edit everything: Ensure your listing is easy to understand and free of spelling and grammatical errors. Providing an unclear description (and bad real estate photos!) will only result in potential clients overlooking your listing.
- Ask for feedback: Don’t be afraid to seek input from your colleagues and friends. Ask them if they find your listing description compelling. Will they be interested in that property when they see your listing?
FAQs: Real Estate Words
What examples of overused or cliché real estate words should agents avoid?
I always see the words “unique” and “amazing” in property listings, but their frequent use doesn’t make them any less meaningful. If you consider a property unique, then enumerate what makes it unique. So, as long as these words accurately describe the property, there’s no such thing as overusing them.
Are there any best practices for using real estate adjectives in listings?
Of course! One is to avoid overloading your listings with too many adjectives. Yes, your property listing’s living room is probably one-of-a-kind, massive, inviting, and has a vintage appeal. But using all those words to describe a certain room is just too much and can make you less credible. For more best practices, read the tips I’ve listed above!
Do listing words vary depending on the property type or target demographic?
Yup! Your listing words should change depending on the property and your target audience. Different properties cater to different audiences, so adjusting your language is essential. For instance, residential listings might focus on the number of bedrooms, while luxury properties highlight elegance and exclusivity.
Bringing It All Together
Aside from having a perfectly staged home and high-quality photos, the words you choose in your property listings can influence potential clients. Remember, always tailor your language to appeal to your target audience. What’s a real estate word you always use in your listings that isn’t on our list? Let us know in the comments!
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