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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 405
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Here’s how brokerage valuation works

Housing Wire

Valuation in the residential brokerage industry has some characteristics that are unique when compared to other industries and businesses. First, the business of residential brokerage is highly dependent on the recruiting, retention and production of independent contractor sales agents. approach to value.

Brokerage 414
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eXp, Compass top 2024 RealTrends Verified brokerage rankings for second year

Housing Wire

Each year, RealTrends Verified identifies the country’s most successful residential real estate brokerages, teams and agents – verifying transaction sides and closed sales volume for top-performing real estate brokerages — to give you the full picture of real estate performance.

Brokerage 414
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Bekki Shae Smith to join high-producing Georgia brokerage

Housing Wire

Path & Post Real Estate appointed Bekki Shae Smith to the role of managing broker, the Georgia -based boutique brokerage announced on Thursday. The team ranked third in the state for residential sales, posting $124,282,125 in volume. 2 spot in Georgia, according to RealTrends ’ 2023 America’s Best list.

Brokerage 413
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Indie firm Legends Real Estate makes the jump to The Real Brokerage

Housing Wire

Indie brokerage Legends Real Estate has joined The Real Brokerage , expanding Real’s footprint in No rt hern California. Industry veteran John Pope founded the Sacramento-based brokerage in 2020 and will serve as a regional broker for Real. As part of his new role, he will oversee Northern California for the brokerage.

Brokerage 414
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Opinion: Brokerage economics and the $1.8B damages in the commission lawsuit

Housing Wire

I decided to break down the numbers and look at brokerage economics. According to data from RTC Consulting and RealTrends , the total gross commission paid out to residential brokerage firms and their agents over the past five years was approximately $420.9 While reading about the $1.8 according to RTC Consulting data.

Brokerage 412
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Opinion: Real estate brokerage consolidation opportunities abound

Housing Wire

During this time, we ( RTC Consulting ) have come to grips with various certainties prevalent in residential real estate. Real estate brokerage is definitely not for the faint of heart. By the numbers Consider this: It’s estimated that there are currently about 125,000 brokerage firms in the United States.

Brokerage 391