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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. As a listing agent , I pay for both a staging consultation and staging items as needed.

Staging 431
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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Vetted by HousingWire | Our editors independently review the products we recommend.

Agents 396
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Gary Keller brings buyers’ agent value proposition front and center

Housing Wire

At the 2024 Keller Williams Family Reunion event in Las Vegas, co-founder and executive chairman Gary Keller took the stage on Tuesday and spoke to a room full of real estate agents about the importance of buyer agency agreements within the context of the ongoing antitrust lawsuits. You are being accused of not being transparent. “If

Agents 418
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The value of buyers’ agents

Housing Wire

HousingWire recently spoke with Ashley Terrell, chief revenue officer at Milestones , about the value of real estate agents and why it is critical for the industry to start helping buyers’ agents justify their value not only during the 30-60 day transaction period but through the 7-10 year period of homeownership. What’s driving this?

Agents 406
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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

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How to become a luxury real estate agent

Housing Wire

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

Agents 408
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Agents and LOs, here are 6 strategies for navigating a down real estate market

Housing Wire

Facing a challenging housing market can be daunting for agents and loan officers alike. I’ve seen every market shift imaginable as an agent, team leader and executive in the brokerage , mortgage and proptech space. These are the mindset and actions that set successful agents and loan officers apart in a down market.