We have a job opportunity to share from a member of the GEM, Collabra Technology, data analytics and automated digital marketing solutions for the real estate industry: Chief Marketing Officer.

Job Description

The Chief Marketing Officer will focus on driving brand recognition, product adoption, use and revenue by building a well-known and respected industry brand, while executing on a comprehensive, omni-channel demand generation strategy, including email, paid and earned media, sales channel support, communications and website development/optimization.

Responsibilities Include:

• Develop and implement the overall SphereBuilder marketing strategy and act as a strategic partner to the CEO by proactively identifying opportunities for marketing innovation, improvement, and growth.
• Tell the SphereBuilder story by creating a narrative that amplifies the intersection of data analytics and real estate digital marketing and position SphereBuilder as the undisputed leader of this category.
• Collaborate closely with the leadership team to establish and maintain a consistent and compelling brand vision, while aligning marketing efforts with the company’s overall strategic goals.
• Recruit, build, and motivate a high-quality marketing organization. Empower the team to grow and thrive. Develop a winning culture that supports high-energy interaction, responsiveness, attentiveness, and high integrity.
• Develop and manage SphereBuilder’s digital marketing programs that support ambitious pipeline and sales/revenue targets, optimizing these efforts through continuous A/B testing.
• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, and reporting.
• Build out and optimize SphereBuilder’s website, including content strategy, navigation and UI, SEO strategies, and lead conversion tactics.
• Establish paid media strategies to reach new audiences and generate leads, including SEM, content syndication and paid social.
• Bring on new demand generation tactics such as webinars, virtual or live events, customer stories, podcasts and immersive demos.
• Partner with Product Marketing to build and execute on email marketing strategies that span the full customer lifecycle and increases conversions at each stage of the funnel.
• Collaborate with our Product team to understand product roadmap and release schedules so as to align marketing strategies with the future development of the platform.
• Partner closely with the channel sales organization to ensure support for effective lead generation and conversion opportunities.
• Work directly with our broker enterprise customers to drive awareness, use and adoption by their affiliated real estate professionals.
• Manage the marketing budget, allocating resources efficiently to achieve optimal results across different marketing initiatives and channels.
• Cultivate strong relationships with key industry partners, influencers, and media outlets to amplify SphereBuilder’s brand visibility and reputation.
• Champion a data-driven approach to marketing decision-making, leveraging advanced analytics and insights to continuously optimize marketing investments and maximize ROI across all channels and initiatives. Analyze and report on marketing performance metrics while identifying opportunities for optimization and growth.
• Foster a culture of data-driven decision-making within the marketing team, ensuring that all team members are proficient in using analytics tools and methodologies to track performance, identify opportunities for improvement, and make informed decisions about marketing investments.
• Define and craft the vision, strategy and execution plan for the external and internal communications function supporting the launch and growth of SphereBuilder in alignment with the near-mid-long term objectives and priorities.
• Develop and edit press releases, articles, success stories, technical articles and media pitches to further the visibility of SphereBuilder.
• Coordinate media interviews and prepare media briefing documents, including key messages.
• Responsible for overall strategic vision and planning of events to increase awareness of SphereBuilder and to help the company achieve growth goals. Manage all aspects of events from pre-planning, resources, marketing, on-site coordination and post-event follow-up.
• Responsible for effective budget management while ensuring high-quality, high-impact events support that generate ROI. Analyze event ROI through post-event surveys and post-mortems to continuously identify areas of improvement.
• Responsible for the development of the overall corporate event strategy, including conferences, webinars, road shows and tradeshows.
• Lead the development and distribution of thought leadership content, such as whitepapers, case studies, video series, podcasts, and blog posts, to establish SphereBuilder as a leader in the intersection of digital marketing analytics and content creation.
• Identify and pursue relevant industry awards and recognition opportunities to further elevate SphereBuilder’s brand reputation.

Qualifications, Experience And Skills.

• 10-15 years’ experience and proven success as a marketing leader of a technology company serving the residential real estate industry.
• Deep understanding of product-led growth strategies and demonstrated success in supporting subscription services with recurring revenue.
• Demonstrated experience in creating world-class top of funnel demand generation strategies mapped to business goals.
• A strong creative vision, with the capability to develop innovative marketing campaigns and initiatives that resonate with the target audience and drive engagement.
• A team player who is not afraid of doing whatever is necessary to get the job done.
• Insane analytical skills and data competency with a demonstrated experience using web analytics to make data-driven decisions that further business objectives and digital marketing strategy, including deep understanding of digital channels, new marketing technologies and industry best practices and benchmarks.
• Strong experience with data-driven decision-making, including expertise in using analytics tools and methodologies to optimize marketing investments and maximize ROI.
• Strong interpersonal and communications skills, with the ability to collaborate effectively with the CEO, leadership team and external partners while ‘checking your ego at the door.’
• Demonstrated ability to lead, mentor, and develop high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement. Values thought diversity and ensures all appropriate team member views have been raised and considered when making key decisions.
• An understanding of real estate industry competitive landscape, best practices, platforms and tools.
• Creative, growth mindset, speedy, innovative, fail-fast mentality.
• Experience managing and optimizing marketing budgets, allocating resources effectively across various marketing initiatives and channels.
• Experience managing a company’s website and driving improvements in user experience, lead generation, and brand representation.
• Excellent writing skills, with the ability to craft compelling narratives, thought leadership content, and marketing communications that effectively convey SphereBuilder’s brand message.
• Demonstrated success in building and maintaining relationships with key industry partners, influencers, and media outlets to amplify SphereBuilder’s brand visibility and reputation through PR and thought leadership opportunities.
• A genuinely nice human who likes to smile, laugh and is generally fun to be around, even when business gets crazy.

Interested?

Learn more and Apply