[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Cordless Media]

Serving website owners in the real estate and investor niches, Cordless Media is a digital advertising marketplace providing marketing through monetized tools and content. They act as an ad sales, ad operations, and technology partner for these site publishers providing vertical-specific solutions. Brand clients benefit from direct and exclusive access to their audience of 70M unique home buyers and 1M+ real estate agents and site publishers benefit from increased user engagement, having deals driven to agents, receiving market trend analysis, and engaged affiliates. They also serve brands whose customers are new movers, real estate professionals, and investors through their network of real estate listing and stock market sites.

They offer added value through API integrations such as Optimal Blue, which allows third parties to connect consumers with products and pricing to support providing clients with on-demand access to real-time product and pricing information for lead generation.

What we like: Direct access to an audience of 70 million unique home buyers and 1+ million agents and brokers is a hard-to-replicate strategic advantage.

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