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13 video marketing best practices for your real estate business

Housing Wire

When it comes to marketing your real estate business, video is king. Global statistics from 2023 show that people watch videos an average of 100 minutes a day, with millennials — the largest share of homebuyers in the U.S. spending 10 to 20 hours a week watching videos. What are their priorities?

Marketing 543
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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others. Further, their study found that 36% of sellers who worked with an agent found them through a referral by friends or family.

Agents 410
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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch.

Land 450
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How real estate professionals can help first responders buy a home

Housing Wire

Listen to all of these really great mortgage programs (most agents and buyers don’t know about these!) Listen to all of these really great mortgage programs (most agents and buyers don’t know about these!) Make a video about some of the special programs available. What a great way to be of service yourself!

VA loan 421
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Judge denies HomeServices’ motion for mistrial in commission lawsuit

Housing Wire

Further, the Court finds that Defendants failed to timely object to the video exhibit properly used for impeachment purposes.” He testified that, in most cases, homebuyers would be unable to include buyer agent commission costs into their financing. “My concern is buyers who are cash-constrained,” Stevens said.

MLS 420
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How should LOs prepare for the market ahead?

Housing Wire

I think that brings enough people back into the market, [though] I do think there’s still a lot more demand than supply.”. I think that brings enough people back into the market, [though] I do think there’s still a lot more demand than supply.”. So what should LOs do in Q1 to set themselves up for success in the year ahead?

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eXp’s Glenn Sanford on AI’s transformative impact in real estate

Housing Wire

He has been an unstoppable force in challenging traditional norms and embracing the potential of AI to reshape the way real estate agents market their services and listings, generate leads and more. While it’s certainly buzzworthy technology, it’s been met with reticence in the brokerage world.

Brokerage 354