Real estate COO, ‘I’ve vetted over 60 lead sources; learn from my experience’
Real Trends
OCTOBER 14, 2022
I have seen countless companies pour tens, if not hundreds of thousands of dollars into lead generation in an effort to feed their agents. Stephen meadow, COO, Coldwell Banker. It can take a lot of effort to take a raw “top of the funnel” lead all the way to the closing table. That goes doubly for brokerages.
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