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13 video marketing best practices for your real estate business

Housing Wire

When it comes to marketing your real estate business, video is king. Here are 13 video marketing best practices for your real estate business. Understand your audience Your video marketing strategy starts with your audience. Tagging topics relevant to your video. spending 10 to 20 hours a week watching videos.

Marketing 481
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Harnessing the Power of Google Tag Manager: An Essential Tool for Real Estate Agents

Realty Biz

In the evolving landscape of digital marketing , real estate agents are continually seeking effective tools to enhance their online presence and optimize their marketing efforts. One such tool that has emerged as a game-changer is Google Tag Manager (GTM). GTM steps in to alleviate this complexity.

Agents 81
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Under Contract vs. Pending: A Home Buyer’s Guide to Status Tags

HomeLight

You may be building an online watchlist of homes you’re interested in seeing, but then you notice a label tagging your favorite property listing as “under contract” or “sale pending.” What buyer contingencies might put a listing back on the market? You wonder, what’s the difference between under contract versus pending?

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Housing Market Tracker: A notable drop in inventory

Housing Wire

The housing market saw inventory fall 4% last week from the week before. Traditionally, we do see housing inventory fall in the month of December, however, we clearly saw in the second half of 2022 that higher rates created more days on the market and inventory was lingering longer. That’s a big one-week change.

Marketing 521
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Here’s how to keep your marketing emails out of the SPAM box

Housing Wire

If you’re currently using email as a form of marketing , staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box. In addition, using custom fields and merge tags helps personalize your messaging even further, making your audience feel like you’re speaking directly to them.

Marketing 380
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3 solutions to a gridlocked housing market

Housing Wire

Competition for home buyers is tougher than ever right now, as tightened housing stock supply continues to plague the housing market. Using a 3-month bank statement program, borrowers who would not otherwise qualify due to lost or nontraditional income may be able to buy a new home and place their own on the market. Jumbo products.

Marketing 427
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RON’s competitive advantage in today’s housing market

Housing Wire

HousingWire recently spoke with Brian Webster, President of NotaryCam, about how RON can provide a competitive advantage for lenders both in terms of being a digital capstone for customers and a means for attracting and retaining top talent in the current market. .

Marketing 344