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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. In addition to AdBuilder, Bright MLS subscribers will also have access to SphereIndex and SphereBuilder.

MLS 386
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Top California indie team FresYes joins The Real Brokerage

Housing Wire

It has over 80,000 subscribers and features news about the real estate market and highlights from the state’s Central Valley. The team’s Instagram page has 30,000 followers. Farris, a Tom Ferry Team Coach , is also bringing his weekly FresYes Insider newsletter to the virtual brokerage.

Brokerage 426
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Inman Intel Index: Real estate leaders brace for dizzying change

Inman

Dig into 126 pages of deep, exclusive findings, only for Intel subscribers. The inaugural Triple-I survey went out to the Inman community last month, and the results are here.

Brokerage 127
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Top Producer Review: Features, pricing & alternatives

Housing Wire

Once leads respond to your initial automated marketing, they’ll be directed to your Top Producer landing page, where they will submit their contact information and receive a comparative market analysis (CMA) and monthly market trend reports to move them through your sales pipeline.

MLS 341
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Why You Need an Email Database for Real Estate Marketing

Realty Biz

Some of your subscribers may not (yet) be buyers or ready to buy, but they may as well serve as your liaisons with potentially interested parties. . Customizing your email messages – newsletters, offers, or otherwise – like this enables you to establish a more “personal” relationship with your subscribers.

Marketing 111
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How to Use Your Real Estate Newsletter to Gain More Clients

Realty Biz

If people are visiting your site, then you're a good portion of the way towards converting them into newsletter subscribers. There should be a lead capture area on every one of your site's landing pages, whether it's in the sidebar or a pop-up. A dedicated landing page for the newsletter is also going to help you boost SEO.

Land 101
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RealMLS Enhances Listing Service With Down Payment Resource

RIS Media

As a subscriber benefit, realMLS has integrated DPR with its listing data so properties that qualify for one or more homebuyer assistance programs will be searchable and flagged with the DPR icon. The median home price in realMLS’ coverage area has spiked 25.5%

MLS 92