Housing Wire

APRIL 4, 2024

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. While they have endured a rocky, rates-driven cycle, marketers in mortgage and real estate continue to play a pivotal role in lead generation, customer acquisition and retention differentiation that has helped to keep many organizations stay afloat.

Marketing 235

Marketing Industrial Mortgages Inspection 235

Housing Wire

APRIL 18, 2024

The challenges in today’s mortgage market have caused many originators to expand their loan product offerings outside of qualified mortgage (QM) criteria set by the Consumer Financial Protection Bureau (CFPB). In addition to stealth underwriting skills, it is imperative to respond to changes in the market proactively.

Marketing 312

Marketing Loans Investor Banks 312

Housing Wire

MARCH 12, 2024

nonbank mortgage lenders continue to gain market share as the industry consolidates and a number of smaller players exit the space due to a lack of strong franchises to retain sufficient volume, Fitch Ratings reported Tuesday. billion in purchase originations in 2023, up 4% from 2022 and good for a market share of nearly 8%.

Mortgages 441

Mortgages Marketing Lending Banks 441

Housing Wire

APRIL 5, 2024

Against that backdrop, Zillow identified prime markets for first-time homebuyers , and half of them were nestled in the Midwest. The top 10 markets for first-time homebuyers are Saint Louis, Detroit, Minneapolis, Indianapolis, Austin, Pittsburgh, San Antonio, Birmingham, Kansas City, and Baltimore.

Pre-approval 363

Pre-approval Marketing New Construction Construction 363

Housing Wire

FEBRUARY 12, 2024

Roughly 10 months since first expanding into Florida , Ryan Serhant’s eponymous brokerage is expanding into its third market in the state. Previously, the brokerage only operated in the Miami and Palm Beach County markets. We’re excited to expand into the Orlando market,” Serhant said in a statement. In early February, SERHANT.

Marketing 387

Marketing Brokerage Agents Development 387

Housing Wire

FEBRUARY 5, 2024

Recent market trends — including an improvement in mortgage rates, housing affordability and potential refinance opportunities — suggest positive signs for the real estate market this year, according to February’s Mortgage Monitor report from Intercontinental Exchange (ICE). peak prior to the housing market downturn in 2006. “If

Debt-to-income ratio 444

Debt-to-income ratio Marketing Equity Loans 444

Housing Wire

MARCH 25, 2024

The current global market cap for “equity release” products, including reverse mortgages, could hit $50 billion by 2033, more than doubling its current size. The 13 countries span Europe , North America and Australia , and are considered to be amongst the largest equity release markets in the world.”

Equity 411

Equity Marketing Finance Mortgages 411

Housing Wire

JANUARY 5, 2024

Here are my three key points on the labor market recovery since I retired my COVID-19 recovery model on Dec. However, the labor market isn’t breaking: jobless claims data is almost below 200,000. The trend was going lower, but we hit a critical resistance level of 3.80%: So, what do we make of the labor market after jobs week?

Marketing 457

Marketing Staging Land Construction 457

Housing Wire

MARCH 21, 2024

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. Beginning May 5, Redfin Next will be available in seven markets outside the Golden State —including Chicago, Connecticut, Dallas, Miami, New York City, Washington, D.C.,

Agents 375

Agents Marketing Brokerage Technology 375

Housing Wire

MAY 18, 2023

Just when I thought days on market were returning to normal, that number for existing homes fell back down to 22 days. If the days on the market are at a teenager level or even lower, it’s never a good sign for the housing market. This is why the days on the market are so low historically after 2020. million, up from 1.03

Marketing 530

Marketing Sales Mortgages Days on market 530

Housing Wire

APRIL 23, 2023

Can we now say that the housing market ‘s spring selling season is finally underway? The red line is where NAR believes a balanced market is, at six months of supply. As you can in the chart below, the monthly supply data shows we have no forced selling action in the housing market today, unlike the 2006-2011 period.

Marketing 544

Marketing Mortgages Sales As-is 544

Housing Wire

APRIL 30, 2023

The spring housing market music is playing, and purchase application data and active listing inventory rose together last week. The market is a bit calmer now than when Silicon Valley Bank failed , evident in how the stock and bond markets traded this last week. While the labor market is getting less tight, it’s not broken yet.

Marketing 516

Marketing Banks Mortgages As-is 516

Housing Wire

NOVEMBER 22, 2023

Going more in-depth than a Fed meeting, our virtual Housing Market Update event provides you with the strategy-building insights needed to operate in 2024. It’s a savagely unhealthy housing market out there, and these economists unpack what that means for you. Register for the virtual event on Dec.

Marketing 485

Marketing Construction Sales Mortgages 485

Housing Wire

FEBRUARY 22, 2024

Despite slower housing market conditions , Big Four title firms Stewart , First American and Fidelity National Financial all managed to earn profits in 2023. These strategic investments are resulting in cost ratios that are somewhat elevated given we are in a market with historically low transaction volumes,” Eppinger said.

Title 385

Title Marketing Investor Commercial 385

Housing Wire

FEBRUARY 28, 2024

The data examined below represents multiple listing service data and mortgage market analytics for San Diego County, as well as the state of California and the country as a whole from 2019 to 2023. percentage points in market share, albeit with a setback in 2023. The number of listings in San Diego fell 50.5%

Marketing 412

Marketing VA loan Days on market Loans 412

Housing Wire

JULY 9, 2023

This is truly a savagely unhealthy housing market as we have too many people chasing too few homes. bond market doesn’t see a job-loss recession happening soon. The labor market remains healthy as long as jobless claims trend below 323,000 on the four-week moving average. The 10-year yield is close to yearly highs as the U.S.

Marketing 466

Marketing Mortgages Banks As-is 466

Housing Wire

MAY 7, 2023

Even though the labor market is currently showing signs of getting softer , there is no job-loss recession yet. As you can see in the chart below, there is a big difference between the current housing market and those looking for a repeat of 2008. Mortgage rates in a regular market should be 5.25% today but are at 6.5%.

Marketing 490

Marketing Banks Mortgages Loan Officer 490

Housing Wire

MARCH 6, 2024

Guaranteed Rate hired Bijoy John, former head of marketing at Newrez , as its vice president of marketing. John’s new tasks will include consumer direct marketing and the crafting of strategies for new products. What led me to Guaranteed Rate’s marketing team was Victor Ciardelli’s vision for the company.

Marketing 372

Marketing Loan Officer Lending Loans 372

Housing Wire

FEBRUARY 15, 2024

Anywhere demonstrated our leadership strength in 2023, driving meaningful results in a tough real estate market,” Ryan Schneider , Anywhere president and CEO, said in a statement. “In The company produced these results amid “an incredibly difficult year for the housing market,” Schneider said during an earnings call on Thursday.

Marketing 347

Marketing Branding Brokerage Sales 347

Housing Wire

FEBRUARY 12, 2024

New Jersey-based mortgage lender The Money Store named industry veteran Coleen Bogle as chief marketing officer, the company announced on Monday. The hiring follows changes in marketing leadership at other mortgage companies, including Guild Mortgage and Rocket Companies.

Marketing 360

Marketing Loan Officer Lending Branding 360

Housing Wire

AUGUST 17, 2022

Articles about rates, housing inventory and inflation were among our most popular, including: Purchase mortgage rates fall same week as Fed rate hike New home sales make it clear, housing is in a recession The nation’s housing market is on a correction course.

Marketing 382

Marketing Equity Title Lending 382

Housing Wire

JUNE 11, 2023

but it needs weakness in demand and days on market to grow so inventory can accumulate. Purchase application data Purchase application data has been critical to my work on gauging actual demand for the year and how it should look for the next year if we have a material change in the markets.

Marketing 487

Marketing Mortgages Banks Land 487

Real Estate News

APRIL 17, 2024

Get answers to the big questions on everyone's mind: What will happen with inventory and mortgage rates — and will the NAR settlement impact the market?

Marketing 222

Marketing Sales Mortgages 222

Keeping Current Matters

MARCH 21, 2024

If you’re planning to move soon, you might be wondering if there'll be more homes to choose from, where prices and mortgage rates are headed, and how to navigate today’s market.

Marketing 263

Marketing Mortgages 263

Inman

APRIL 4, 2024

Rising mortgage rates thwarted the first weeks of the spring market, according to a Redfin housing report published on Thursday. Homesellers pulled back during the four weeks ending March 31, leading new listing growth to experience the smallest annual increase in seven weeks (+8.4 percent).

Marketing 164

Marketing Mortgages 164

Inman

APRIL 12, 2024

Tune in for an engaging discussion surrounding the latest trends, predictions and insider knowledge on the 2024 housing market to help you make informed decisions with confidence.

Marketing 175

Marketing Agents 175

Marco Santarelli

APRIL 15, 2024

The housing market is a complex and dynamic system influenced by various economic factors , policies, and consumer behaviors. As of 2024 , the question of whether the housing market will crash is on the minds of many, from potential homebuyers to economic analysts.

Marketing 105

Marketing Equity Lending Construction 105

Inman

APRIL 8, 2024

These markets offer significant price appreciation and access to outstanding amenities, presenting a potential goldmine for agents. These include metro-adjacent homes and new front-running vacation destinations.

Agents 186

Agents Marketing 186

RIS Media

MARCH 21, 2024

Even in a seller’s market, you can’t take the basics of selling a home for granted. We aim for clarity, brevity and effectiveness… The post Don’t Forget the Basics: How to Market a Home in a Seller’s Market appeared first on RISMedia.

Marketing 121

Marketing Industrial Agents 121

Bigger Pockets

MARCH 29, 2024

These college markets might not have skyrocketing price or rent growth, but they certainly have long-term strength. From Tuscaloosa to Austin, long-term investors should look into these 10 housing markets.

Investor 116

Investor Marketing 116