Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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ChatGPT Prompts for Writing the Best Listing Descriptions

Tom Ferry

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts. You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when it comes to marketing your listings. The best listing descriptions are […] The post ChatGPT Prompts for Writing the Best Listing Descriptions appeared first on Tom Ferry.

Marketing 113
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RE/MAX settles bombshell commission lawsuits for $55M

Inman

The deal resolves claims in both the Sitzer and Moehrl antitrust cases. The franchisor agreed to change its business practices, including "no longer forcing homesellers to pay buyer’s agents.

Agents 208
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Cities are Cracking Down on Short-Term Rentals—What Does It Mean For Investors?

Bigger Pockets

Nationwide, cities continue to impose new regulations on short-term rentals, effectively putting Airbnb hosts out of business in some areas. How can investors protect themselves?

Investor 120
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Fed Pauses, But Projects Higher Rates Next Year

RIS Media

For just the second time in 19 months, the Federal Reserve chose today to meet without raising interest rates, leaving the federal funds rate as is even as the economy—and specifically, a very vulnerable housing market—shows signs of weakness. But the central bank made it clear it still expects to raise rates again this year,… The post Fed Pauses, But Projects Higher Rates Next Year appeared first on RISMedia.

Banks 128
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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How Does Agency in Real Estate Work: A Comprehensive Guide

Realty Biz

Real estate transactions involve complex legal and financial processes that require the involvement of professionals who act on behalf of clients. Real Estate agents play a crucial role in facilitating the buying and selling of properties. Understanding the various types of agency relationships in real estate is essential for buyers and sellers to navigate the intricacies of the market effectively.

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Is the apartment boom finally over?

Housing Wire

Have we finally hit the limits of the massive boom in 5-unit apartment construction that has been a positive driver of jobs and the fight against inflation since January of 2021? Tuesday’s housing starts report was a mixed bag: housing starts and completions fell with a big hit to 5-unit housing starts. However, housing permits continued to slowly increase, as we’ve seen over the last several months.

More Trending

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Men, it's time to do better

Real Estate News

Sexism isn't just a societal problem, it's a real estate industry problem. And if anything is going to change, men will have to step up — and speak up.

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Are More Homes Coming onto the Market?

Keeping Current Matters

An important factor shaping today’s market is the number of homes for sale.

Marketing 277
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Why are exisitng home prices up year over year?

Housing Wire

Existing home prices are up 3.9% year over year, with demand near 21st-century lows. How is this possible? NAR ‘s existing home sales report on Thursday gives us insight into the why factor. The median existing-home price for all housing types in August was $407,100, an increase of 3.9% from August 2022 ($391,700). All four U.S. regions posted price increases.

Mortgages 517
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No more ‘business as usual’. Here’s what NAR needs to change next

Inman

Pam O'Connor retired as CEO of Leading Real Estate Companies of the World and was named one of the top 25 thought leaders by the National Association of Realtors. In this op-ed, she shares her thoughts on the organization, its business model, and makes the case for what else needs to change.

MLS 197
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Get your buyers ready: The best time to buy a house is…

Real Estate News

Forget the spring and summer rush — home shoppers will have better luck making a deal during the first week of October, according to Realtor.com.

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The Many Non-Financial Benefits of Homeownership

Keeping Current Matters

Buying and owning your own home can have a big impact on your life.

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RE/MAX settles buyer broker commission lawsuits for $55 million

Housing Wire

Yet another national real estate brokerage firm has reached a settlement agreement in two of the major class action antitrust lawsuits facing the real estate industry. According to court documents filed on Monday, RE/MAX and the home sellers suing the firm in both the Moehrl and Sitzer/Burnett cases, which both deal with buyer brokers’ commissions, have reached a preliminary settlement agreement, settling all claims in both suits.

MLS 491
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NAR loses ‘Great Place to Work’ distinction on heels of Chicago rally

Inman

A rally at NAR headquarters in Chicago drew few Realtors on Monday, but organizers at the NAR Accountability Project declared a win nonetheless after NAR lost its "Great Place to Work" merit.

MLS 197
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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In Focus: The biggest challenge for agents and brokers? Too many MLSs

Real Estate News

FMLS President and CEO Jeremy Crawford believes cooperation and consolidation are key to a healthy and efficient MLS network: “We are all better together.

MLS 294
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Your Home Equity Can Offset Affordability Challenges

Keeping Current Matters

Are you thinking about selling your house?

Equity 250
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Housing inventory gone wild

Housing Wire

What’s going on with housing inventory ? The last four weeks of new listings data have been the most volatile since mortgage rates breached 6% in 2022. One week, we had the biggest decline in new listings data all year, which might indicate Americans are giving up on listing their homes. But the next week we had the biggest increase of the year, which might show that people are rushing to list their homes.

Mortgages 491
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CoreLogic mobile MLS-Touch app available to 1M real estate agents

Inman

MLS-Touch provides connections to four home showing solutions driven by the data of each MLS in which it's active. It can be deployed by MLSs that don't use Matrix, CoreLogic’s listing solution.

MLS 194
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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RE/MAX makes $55 million deal to settle commission lawsuits

Real Estate News

The settlement agreement leaves NAR, HomeServices of America and Keller Williams as defendants with an Oct. 16 trial date looming.

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Embracing Sustainability: The Top Eco-Friendly Home Improvements

RIS Media

Green home improvements have taken center stage in an era marked by growing environmental concerns and a desire to reduce carbon footprints. Homeowners increasingly recognize the importance of adopting Eco-friendly home improvement practices for the planet’s well-being and the long-term benefits they bring to their lives. From solar panels to energy-efficient appliances, an array of… The post Embracing Sustainability: The Top Eco-Friendly Home Improvements appeared first on RISMedia.

Staging 139
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Dark Matter Technologies execs talk transition from Black Knight, innovation in the mortgage tech space

Housing Wire

Dark Matter Technologies , formerly Black Knight Origination Technologies, is focused on mainly two things: the smooth transition to new owners, and lowering the cost to originate loans for lenders. Executives from Dark Matter Technologies, under the Constellation Software umbrella, said that a down market is the best time to make investments in technology and prepare for the next cycle.

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Fed stays put but is prepared to hike rates one more time this year

Inman

Treasury yields, a barometer for mortgage rates, barely budged Wednesday as bond market investors look ahead to next year when the Fed is expected to start bringing short-term rates back down.

Investor 193
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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No rate hikes (yet) as Fed shakes off mortgage ‘lock-in’ effect

Real Estate News

The Fed did not boost interest rates at its September meeting but warned that one more hike is likely this year.

Mortgages 325
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Things a Plot Plan Tells You: Insights for Site Development

RIS Media

Are you wondering about all of the uses of plot plans? A plot plan is essential in land development, architecture, and construction. It provides a comprehensive visual representation of a property’s layout, indicating crucial details about its features, dimensions and relationships with surrounding elements. Understanding a plot plan is essential for buyers, sellers and real… The post Things a Plot Plan Tells You: Insights for Site Development appeared first on RISMedia.

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Pending-home sales drop 13% from a year ago as rates stay high: Redfin

Housing Wire

Soaring mortgage rates and home prices are continuing to dampen affordability for homebuyers. Pending-home sales fell 13% from a year ago for the four weeks ending Sept. 17, according to a new report from Redfin. Combined with elevated mortgage rates, monthly housing payments are at an all-time high. This is pushing many prospective homebuyers to the sidelines until the market becomes healthier.

Sales 458
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9 fall-friendly social media ideas to spice up your marketing

Inman

Coach and author Darryl Davis shows you how to get more engagement and create conversations with this autumnal social media marketing plan that's ideal for the season.

Marketing 197
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Buy Side: Seller-paid commissions are a ‘win-win’

Real Estate News

Marcos Martinez loves helping clients find their dream home, but worries the relationship will get more transactional if buyers are forced to pay commissions.

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Instant Reaction: Fed Announcement, September 20, 2023

NAR: Economic Outlook

Instant Reaction: Fed Announcement, September 20, 2023 The Fed needs to wait and not raise rates. Possible interest rate cuts then need to be considered once inflation is fully under control.

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Fannie Mae’s chief economist on housing market outlook

Housing Wire

The Federal Reserve ‘s effort to temper inflation has cooled the housing market that remains subdued with mortgage rates north of 7%. While the central bank left the benchmark rate unchanged in the target range of 5.25%-5.5% this week, Fannie Mae Chief Economist Doug Duncan believes that mortgage rates will stay elevated before the Fed makes further rate cuts.

FHA loan 450
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Age of Aquarius is here as astrology boom hits the real estate industry

Inman

As younger homebuyers revive an age-old fascination with astrology in the aftermath of the pandemic, agents, designers and astrologers told Inman the stars are aligned for a resurgence.

As-is 190
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.