Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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6 Ways to Automate Your Real Estate Marketing and Save Time

RIS Media

Marketing your real estate business can take a lot of time—especially tasks that might seem repetitive or menial. Thanks to technology, it just got a whole lot easier. You don’t have to repeat basic marketing tasks daily anymore but can leverage your time by automating your real estate business marketing. This will free you up… The post 6 Ways to Automate Your Real Estate Marketing and Save Time appeared first on RISMedia.

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Redfin flirts with exclusive listings amid Clear Cooperation takedown

Inman

Redfin Senior Director of Brokerage Operations Joe Rath and NextHome CEO James Dwiggins said during an Inman Connect panel that pocket listings have proliferated since Clear Cooperation.

Brokerage 143
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1st Look at Local Housing Markets in July

Calculated Risk Real Estate

This is the first look at several early reporting local markets in July. I’m tracking about 40 local housing markets in the US. Some of the 40 markets are states, and some are metropolitan areas. I’ll update these tables throughout the month as additional data is released. Closed sales in July were mostly for contracts signed in May and June.

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Housing Costs Persist as Key Driver of Inflation

Eye on Housing

Consumer prices showed a slight uptick in July, with core inflation remained sticky, ending a streak of 12 consecutive months of steady declines. Despite a slowdown compared to the previous month, the shelter index (housing inflation) continued to be the largest contributor to both headline and core inflation, accounting for over 90% of the increase in headline inflation.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Atlanta Fed: Home Ownership Affordability Monitor

Calculated Risk Real Estate

For house prices, there is an ongoing battle between low inventory and affordability. Here is another measure of affordability that readers might find useful from the Atlanta Fed: Home Ownership Affordability Monitor To help business economists and analysts track the relative changes in home ownership affordability at a higher frequency and more granular level of geography, the Atlanta Fed developed an interactive home affordability tool, the HOAM (Home Ownership Affordability Monitor) Index, wh

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Seattle’s historic Smith Tower is for sale

Seattle Times Real Estate

The storied, 109-year-old skyscraper is hitting the market this week. The buyer will get a piece of Seattle history along with sweeping views and a dramatic penthouse.

Sales 98

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House Proud: A Singular Bungalow in Prospect Park South

Brownstoner

Looking back, Gloria Fischer had no idea what she was getting into buying the house in Prospect Park South. The singular bungalow, Fischer’s first home in Brooklyn, came into her life through a wrong turn taken by her husband in 1972. “A lot of people make a wrong turn and find… Read More > The post House Proud: A Singular Bungalow in Prospect Park South appeared first on Brownstoner.

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RE/MAX CEO to agents: Don't expect to 'get rich off somebody else's back'

Real Estate News

At a conference this week, Nick Bailey said the company’s value lies in its strong brand identity and agent experience — not downlines or profit sharing.

Agents 244
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There's Only Half the Inventory of a Normal Housing Market Today

Keeping Current Matters

Wondering if it still makes sense to sell your house right now?

Marketing 230
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Mortgage delinquency rate falls to lowest level since 1979

Housing Wire

The Mortgage Bankers Association (MBA) reported that the mortgage delinquency rate fell to its lowest level since it began tracking this metric 43 years ago, supporting claims the economy is on the cusp of a turnaround. “Buoyed by a resilient job market, homeowners are continuing to make their mortgage payments,” Marina Walsh, the MBA’s vice president of industry analysis, said in a statement.

FHA loan 370
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Rapattoni hit with ransomware attack, paralyzing MLSs and agents

Inman

Federal investigators are working with MLS software company, and its insurance carriers are negotiating with hackers, who have prevented new data from being input after the Aug. 9 attack.

MLS 148
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Agents scramble as cyberattack freezes MLSs nationwide

Real Estate News

MLS system provider Rapattoni has been down since midweek, leaving tens of thousands of agents unable to add listings and update information.

Agents 246
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What Are Mill Rates: Understanding Property Taxes

Maximum Exposure Real Estate

The mill rate is an important factor in understanding property taxes in the US. It represents the taxes paid per dollar of a property’s assessed value. Property taxes are calculated by multiplying the assessed value by the mill rate and dividing the result by 1,000. Mill rates vary depending on the local jurisdiction and are […] The post What Are Mill Rates: Understanding Property Taxes appeared first on Maximum Real Estate Exposure.

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Mortgage rates rise again, but look poised to drop in the fall

Housing Wire

The 30-year fixed mortgage rate continued its upward trajectory for the third consecutive week, rising to 6.96%, according to Freddie Mac. Since the last FOMC meeting in July, all eyes have been fixed on Thursday’s Consumer Price Index release. Another rate hike in September would move the target federal funds rate to its highest level since March 2001.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Glennda Baker is recognized by her stars anywhere. That’s the point

Inman

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. "My name is Glennda Baker, and I am a brand.

Branding 148
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Kofi Nartey to drive growth at Real, 'share what I have learned'

Real Estate News

The billion-dollar sports and entertainment broker has moved his Globl RED team to The Real Brokerage where he will serve as national growth leader.

Brokerage 240
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The Advantages and Disadvantages of Condos

Maximum Exposure Real Estate

Are you wondering about the condo pros and cons? Living in a condo comes with its own set of advantages and disadvantages. Condos offer affordability, shared maintenance costs, and potential investment opportunities. On the other hand, homeowners association fees, lack of privacy, and restrictions set by the HOA can pose challenges. Understanding these pros and […] The post The Advantages and Disadvantages of Condos appeared first on Maximum Real Estate Exposure.

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Wells Fargo’s new down payment grant program offers $10K to eligible buyers

Housing Wire

Wells Fargo rolled out a down payment grant program that will offer $10,000 to eligible buyers or homeowners who currently live in or are purchasing homes in underserved communities in eight metropolitan areas. The Homebuyer Access grant program is available to those who have a combined 120% or less of the area median income (AMI). The grant funds can only be used toward the down payment on a Wells Fargo fixed-rate conventional loan secured by a property that will be the purchaser’s primar

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Agents and loan officers need to end the animosity, panel says

Inman

"There needs to be a little more respect" between real estate agents and loan officers, panelists Padi Goodspeed, Kathy Helbig-Strick and Katie Sweeney discussed at Inman Connect Las Vegas.

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Brokerage Beat: News from E&V, Christie's, eXp, more

Real Estate News

E&V opens new shops in SW Florida, Atlanta; Caribbean firm joins Christie's; eXp gains 82-agent team; Premier Sotheby's hires managing broker; more.

Brokerage 233
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Terminating Reverse Mortgages: What You Should Know

Maximum Exposure Real Estate

Are you wondering how to end your loan? A reverse mortgage can be a helpful income supplement for homeowners. However, there may come a time when you need to explore ways to get out of a reverse mortgage. We’ll discuss various options, such as exercising the right of rescission within three business days of signing […] The post Terminating Reverse Mortgages: What You Should Know appeared first on Maximum Real Estate Exposure.

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Mortgage payoff fraud rises 532% quarter-over-quarter: CertifID

Housing Wire

With home sale transactions down, fraudsters are turning to mortgage payoff fraud to secure bigger payouts. Mortgage payoff fraud occurs when a title company mistakenly sends a mortgage payoff to a fraudulent bank account after receiving wiring instructions that appear to be from the mortgage servicer. The instructions, however, are actually from fraudsters.

Mortgages 370
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Real estate is having its Blockbuster vs. Netflix moment

Inman

At Inman Connect Las Vegas, real estate strategist Mike DelPrete explained the "unfair advantage" of the low-fee business models and how agents are the ultimate solution to the real estate industry's survival.

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Real reaches profitability milestone in Q2

Real Estate News

Despite a net loss of just over $4M, the company increased revenue by 65% and reported EBITDA profits for the first time, while also doubling agent count.

Agents 229
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Recommend Your Contractors Carefully or Your Business Is at Risk

RIS Media

If you suggest that your clients make updates before selling, then they will likely ask, “Do you have anyone you could recommend?” Not having an answer isn’t great but giving them a bad contractor is even worse. There are many horror stories, and if you recommend someone bad, it can be a nightmare for both… The post Recommend Your Contractors Carefully or Your Business Is at Risk appeared first on RISMedia.

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. While our industry is notorious for its lethargic adoption of new technologies, it is inevitable that AI will reshape many of the traditional and archaic processes that exist today. Those unwilling to embrace and adopt these cutting-edge tools will likely be left behind.

Agents 369
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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3 sustainable design features that will define the future of luxury real estate

Inman

Luxury real estate has always been an “early adopter” of innovative design technologies, and its evolution has ramifications for the entire real estate industry. That’s why it’s so fascinating to watch the development of sustainable design.

Design 148
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Want to get top dollar for your seller? Stick with the MLS

Real Estate News

Two regional studies of home sales found that properties listed on the MLS sold for significantly more than homes sold off-MLS.

MLS 246
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Almost 60% of Metro Areas Posted Q2 Home-Price Gains

RIS Media

The price dips many buyers were starting to enjoy could be gone in some regions before they even really got started. That’s according to the latest home-price figures released by the National Association of REALTORS® (NAR). According to the report, almost 60% of metro markets (128 out of 221) registered home-price gains in the second… The post Almost 60% of Metro Areas Posted Q2 Home-Price Gains appeared first on RISMedia.

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Plunk launches AI-powered home analysis tool

Housing Wire

Plunk , an AI-powered home analytics platform, has introduced a new tool called Plunk Pro that aims to transform the real estate market by offering real-time insights into home valuation, risk assessment, and remodeling possibilities. The company’s new offering, Plunk Pro, provides real estate investors, advisors, and analysts with access to over 104 million homes nationwide.

Investor 369
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.