Sat.Feb 11, 2017 - Fri.Feb 17, 2017

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Get a Grip On Your Large and Looming Real Estate Database

Boom Town

Issue: Virtual boxes (or maybe actual boxes) full of leads you don’t know what to do with right now. Solution: Address the elephant in the room. Take on sections of these leads at a time in a systematic fashion until you know whether to toss, nurture, or act now. BoomTown’s new clients come in the door with databases of all shapes and sizes. From a few leads to tens of thousands, these clients usually ask the same thing about their large databases: what do we do with them now?

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How to (Actually) Calculate Conversion Rate on Real Estate Leads

Boom Town

One of the biggest issues we hear from real estate teams and brokerages is this: “We have no idea what our conversion rate is with marketing…”. If this is you, don’t worry. I’ll walk you through the calculations. Sometimes it’s hard to sit down and understand the numbers — but it’s important you do learn them. It comes in handy when you want to hire a new agent or expand into a new market.

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