Wed.May 24, 2023

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3 keys for turning Instagram into a sales funnel

Inman

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here's how to put its power to work for your real estate business.

Sales 117
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Mortgage apps decline as rates hit the 7% mark

Housing Wire

Last week, the U.S. debt ceiling impasse and the resilient economy led mortgage rates to climb to the highest level in two months. Some indexes show the 30-year fixed rate has reached the 7% mark, which has reduced borrowers’ appetite for home loans. The latest MBA data published on Wednesday morning shows that mortgage loan applications decreased 4.6% for the week ending May 19 compared to one week earlier.

Mortgages 384
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CoStar CEO's 'super simple business concept': Support agents

Real Estate News

“You do not want to think you're smarter than your customers,” Florance said on CoStar’s strategy of building Homes.com as a platform for agents and consumers.

Agents 276
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DataDigest: In the nation’s hottest housing market, flood insurance premiums soar

Housing Wire

When FEMA released its Risk Rating 2.0 methodology in October 2021, thousands of homeowners in low-elevation coastal areas of the United States braced for federal flood insurance hikes. Recently released data from the agency shows that annual flood insurance premiums will eventually double or even triple for homeowners in some U.S. zip codes, though most homeowners with flood insurance in America will pay less than they currently do.

Marketing 375
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Big ups, big downs widen the home price gap across the U.S.

Real Estate News

A new Redfin report found that the difference in home price growth (or declines) among metro areas is nearly the largest it's been in three decades.

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Experts weigh in on the shifting MBS market

Housing Wire

The Federal Reserve ‘s monetary tightening policy and the recent banking crisis have the potential to change the mortgage-backed securities (MBS) market’s dynamics more than anything seen over the last two decades, according to secondary market experts. The Fed and U.S. banks, which glommed onto these assets in the wake of the Global Financial Crisis, are expected to play a smaller role in the years to come.

Marketing 365

More Trending

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FHFA director discusses proposed bi-merge credit model changes in hearing

Housing Wire

Members of the U.S. House of Representatives took the opportunity during a hearing this week to ask Federal Housing Finance Agency (FHFA) Director Sandra Thompson about a proposed change to the FICO Classic credit model, inquiring about the potential impacts on credit availability and mortgage financing for constituents. The FHFA announced in October 2022 that it is replacing the Classic FICO credit model that Fannie Mae and Freddie Mac use with the FICO 10T and the VantageScore 4.0 credit score

Lending 363
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Mike DelPrete: Zillow and Redfin’s AI tools aren’t that big a deal — yet

Inman

In an interview with Intel, real estate tech strategist Mike DelPrete laid out how artificial intelligence might change the industry, including real estate search portals, and why we're not there yet.

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Mike Simonsen is bringing housing data to HW Annual

Housing Wire

At HousingWire Annual 2023, we aren’t vibe-checking the housing market. We’re bringing all the cutting-edge housing knowledge that today’s professionals need based on data. And who better to present that data than the president and founder of Altos Research , Mike Simonsen? Register today to catch Simonsen on stage as he answers the question, “How’s the market?

Staging 325
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Auction.io acquires Doorsey

Inman

Doorsey uses a publicly available bidding website on which buyers can see competitive offers and submit formal "bids" above the last. Founder Jordan Allen was happy to see the deal go through.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Multifamily Missing Middle Flat at Start of 2023

Eye on Housing

The missing middle construction sector includes development of medium-density housing, such as townhouses, duplexes and other small multifamily properties. The multifamily segment of the missing middle (apartments in 2- to 4-unit properties) has disappointed since the Great Recession. For the first quarter of 2023, there were just 4,000 2- to 4-unit housing unit construction starts.

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Introducing Inman’s Mortgage & Finance Forum alongside Connect Las Vegas

Inman

Recognizing a need for deeper conversation in the mortgage and lending industry, Inman introduces the Mortgage & Finance Forum, Aug. 9 at the Aria in Las Vegas. Attendance is free for qualified professionals.

Finance 128
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Video of the Week: A Palatial Private Island in Huntersville, North Carolina

Sotheby's International Real Estate

Featuring curated videos from the most sought-after destinations the world over, discover this week’s Video of the Week.  Huntersville, North Carolina | Premier Sotheby’s International Realty Merancas Island, envisioned by the renowned architect Harry Schrader, unveils a resort-like lifestyle that is truly unparalleled. A gated driveway winds its way past a charming two-bedroom guest house that is perfect for hosting loved ones or accommodating staff.

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Iconic Flatiron Building auctioned after original high-bidder vanished

Inman

New York developer Jeffrey Gural won the right to buy the iconic Manhattan office building months after the original high-bidder failed to come up with the deposit for the building.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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4 Steps to Recruiting Your Way to a 500% Revenue Increase

RIS Media

Would you like a 500% increase in your topline revenue? You can absolutely do it though a strategic and well-executed recruiting plan. It requires thoughtful leadership, well-designed plans and an absolute commitment to implementation. Recruiting, done right, is your ticket to building a more successful, profitable and growing brokerage. Let’s dig in further. … The post 4 Steps to Recruiting Your Way to a 500% Revenue Increase appeared first on RISMedia.

Brokerage 111
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‘Unlivable shack’ that ‘must be demolished’ sells for $1.1M

Inman

The home has three bedrooms but isn't livable, because it has been left abandoned for some time and has become derelict and dangerous. It attracted five bidders after originally listing for AU$1.2 million.

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Mortgage Applications Decrease for Second Straight Week

RIS Media

Mortgage applications decreased for the second week in a row, down 4.6% from a decrease of 5.7% the previous week, according to the latest Weekly Mortgage Applications Survey from the Mortgage Bankers Association’s (MBA) for the week ending May 19, 2023. This week’s numbers: The Market Composite Index, a measure of mortgage loan application volume,… The post Mortgage Applications Decrease for Second Straight Week appeared first on RISMedia.

Mortgages 111
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The portal wars: Can any challenger seize the throne from Zillow?

Inman

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Let ‘Em Cook: The Top 5 Hottest Markets in Each Region

RIS Media

Not every city or metro is feeling the freezing effects of higher mortgage rates and dwindling consumer confidence. The local nature of real estate means that a snapshot of housing should look like a spectrum, with gradients of up and down, hot or not. At any given time, it is important to recognize which places… The post Let ‘Em Cook: The Top 5 Hottest Markets in Each Region appeared first on RISMedia.

Marketing 107
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One of California’s biggest ghost towns sells for $22.6M

Inman

Eagle Mountain, which operated an iron mine for over three decades and has largely been abandoned since the late '80s, has been sold to a mysterious company for unknown future use.

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How Smart Devices Can Help Manage a Home’s Energy Use

RIS Media

The Harvard Joint Center for Housing Studies has been studying the effects of digitalization in housing via an ongoing research series. One affected area is the energy consumption of homes and management thereof, detailed in a recent report, “Empowering Up, Powering Down: The Evolution, Effects, and Efforts to Digitize Energy Controls and Digitalize Energy Information… The post How Smart Devices Can Help Manage a Home’s Energy Use appeared first on RISMedia.

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Why stop there? Here are 13 more safety fields NAR could add

Inman

While NAR plans to add new checkboxes for agent safety, they're leaving out some of the most common (and messy) hazards that agents face, writes broker Teresa Boardman.

Agents 128
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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SOCIAL SKILLS: Handy Tools to Help Agents Improve Content and Increase Engagement

RIS Media

Content creation and marketing are essential components of every real estate agent’s social media strategy. However, creating quality content takes time, and that is something that most agents simply don’t have. But don’t worry—there are many tools available, no matter your budget. From creation to management, these tools will streamline your workload, improve the quality… The post SOCIAL SKILLS: Handy Tools to Help Agents Improve Content and Increase Engagement appeared first on RISMedia

Agents 107
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Doug Brown joins Barton Barrett Marshall Team at Douglas Elliman

Inman

Doug Brown brings nearly seven years of experience as vice president and senior vice president of Douglas Elliman Development Marketing to his new role in the team as new development specialist.

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Power Broker Insights: Leading Agents to Success

RIS Media

VITALS: RE/MAX Executive Years in business: 25 Size: 16 offices, 453 agents Regions Served: North and South Carolina 2022 Sales Volume: $2.5 billion 2022 Transactions: 5,900 [link] After graduating from college with a business degree in the early ’80s, Hadi Atri had a difficult time finding a job that he was deeply passionate about. A… The post Power Broker Insights: Leading Agents to Success appeared first on RISMedia.

Agents 103
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Homebuyers flinch as mortgage rates ascend toward 2023 highs

Inman

Purchase loan applications fell by a seasonally adjusted 4 percent last week as mortgage rates surged on debt ceiling and inflation worries.

Mortgages 134
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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New John L. Scott Office Opens in Sunnyvale, Washington

RIS Media

John L. Scott Prosser office Owner and Broker Laura Ripplinger has opened a new John L. Scott office in Sunnyside, Washington, the company has announced. The office will be known as John L. Scott Lower Valley. Ripplinger brings 23 years of experience and knowledge to the Sunnyside office with a background in banking, commercial real… The post New John L.

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Economist explains that controversial FHFA fee change

Inman

There's been a lot of talk about the FHFA's fee increase, but economist Matthew Gardner thinks that, for the most part, it's much ado about nothing.

Finance 115
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Summer Scholarships Are Back: Get Half-Off Your First Course

RIS Media

NAR PULSE—Advance your career with an MBA or certificate this year at NAR Academy. Receive 50% off your first eligible course as a first-time student at NAR Academy at Columbia College during the Late Summer 2023 session. Register by June 28. Eleven state and local associations received disaster assistance totaling $2.8 million The first… The post Summer Scholarships Are Back: Get Half-Off Your First Course appeared first on RISMedia.

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‘I wouldn’t want you to live here’: 9 fair housing violations to avoid

Inman

Prevent being canceled, fined or jailed by understanding fair housing laws and regulations and avoiding violations. Dr. Lee Davenport helps you check yourself.

Brokerage 106
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.