Tue.Jan 16, 2024

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Here’s how to keep your marketing emails out of the SPAM box

Housing Wire

In October, Google announced coming changes to their email deliverability policy. Other providers like Yahoo and AOL have made similar announcements and will tighten their SPAM filters. The changes are set to take effect in February. If you’re currently using email as a form of marketing , staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box.

Marketing 409
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Empty nesters are holding on to their big homes

Real Estate News

Baby boomer households without children own nearly 3 in 10 homes with 3+ bedrooms — millennials with children own half that amount.

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Empty-nesters own twice as many large homes as millennials with children

Housing Wire

Empty-nester baby boomers own roughly twice as many of the nation’s three-bedroom-plus homes as millennials with children, according to a report from Redfin published on Tuesday. The report is based on a Redfin analysis of U.S. Census data from 2022, that breaks down the share of three-bedroom-plus homes owned and occupied by each generation, by household type and size.

Equity 470
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Why You May Want To Seriously Consider a Newly Built Home

Keeping Current Matters

Are you putting off your plans to sell because you’re worried you won’t be able to find a home you like when you move?

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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New (and unusual) commission lawsuit alleges collusion in Sin City

Housing Wire

The latest copycat commission lawsuit alleges that real estate industry players in Nevada have colluded to artificially inflate real estate agent commissions. The suit was filed on Monday in U.S. District Court in Las Vegas by Nathaniel Whaley, who sold a home in Las Vegas in April 2022 and paid a buyer broker commission. The complaint names the National Association of Realtors , Las Vegas Realtors , Nevada Realtors , Sierra Nevada Realty , Incline Village Realtors , Elko County Realtors , Mesqu

MLS 448
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Trends 2024: The 4 types of agents, and why they matter

Real Estate News

Identifying and understanding their agents’ strengths can help teams and firms align their business models accordingly, increasing success.

Agents 251

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More brokerages added to Bay Area commissions lawsuit

Real Estate News

Five additional firms, including Pacific Northwest powerhouse Windermere, join the growing list of defendants named in a Northern California case.

Brokerage 242
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Five additional brokerages named in California’s commission lawsuit

Housing Wire

Northern California’s copycat commission lawsuit , known as Grace after its lead plaintiffs, has gained five additional defendants. In an amended complaint filed on Friday, the plaintiffs’ counsel named Vanguard Properties , Twin Oaks Real Estate , Windermere Real Estate Services Company , Rapisdara & Fox and Realty One Group , as additional defendants in the antitrust suit.

Brokerage 425
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Nevada joins growing list of states hit with compensation lawsuits

Real Estate News

This new class action case focuses on NAR and state associations but does not name any real estate brokerages.

Brokerage 260
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Fix-and-flip lender Anchor Loans launches TPO channel

Housing Wire

California-based fix-and-flip lender Anchor Loans launched a third-party originator (TPO) channel to serve mortgage brokers, banks, private and non-qualified mortgage (non-QM) lenders and other referral partners whose clients are home builders, developers and investors. Anchor Loans’ TPO channel will provide residential business purpose loan products – including bridge , fix and flip, ground-up construction and rental investor loans with debt service coverage ratio (DSCR), the firm said in a rel

Loans 441
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO

Inman

Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience.

Agents 191
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Ginnie Mae to explore new reverse mortgage-backed security product

Housing Wire

Ginnie Mae intends to develop a new reverse mortgage-backed security product enabling the acquisition of loans from an HMBS pool above the existing 98% maximum claim amount (MCA) requirement, according to a new announcement. Released on Tuesday morning, the move is a further attempt to address the well-documented liquidity challenges that have been plaguing the reverse mortgage business for most of the past year, stemming from the late 2022 bankruptcy of Reverse Mortgage Funding (RMF), the run-u

Mortgages 425
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9 must-do moves to dodge the agent exodus

Inman

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.

Agents 176
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Realcomp MLS agents now have access to CubiCasa

Housing Wire

The services of Finnish digital floor plan firm CubiCasa are now available subscribers of yet another multiple listing services. Realcomp MLS announced last Wednesday that its users now had free access to CubiCasa through an alliance with the proptech company. Agents and brokers who subscribe to the Michigan-based MLS will receive free customizable floor plans for properties up to 5,000 square feet that include room dimensions and total square footage and a 20% discount on optional add-ons inclu

MLS 419
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Riding a Golden Globes high, Emma Stone lists LA house for $3.995M

Inman

The actor, who recently won a Golden Globe for her performance in Yorgos Lanthimos' "Poor Things," is selling a gated, Spanish-style home in LA's Comstock Hills neighborhood.

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Opinion: Defendants have solid case for appeal in Sitzer

Housing Wire

A few days ago, the three main defendants— National Association of Realtors , Keller Williams and HomeServices —in the Sitzer/Burnett case filed two motions with the court. The first was a motion for judgement as a matter of law and the second was a motion for a new trial. These actions by the three firms are all a matter of public record. I have read them and talked with one of the defendants to get some clarification and an explanation of the basis of the filings.

MLS 401
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New LA community Nelavida debuts its luxury starter homes

Inman

LA-based boutique firm ACME Real Estate has partnered with award-winning builder Comstock to launch Nelavida. ACME is in charge of sales and design direction.

Design 140
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AIME’s CEO Katie Sweeney to step down and take helm of Broker Action Coalition

Housing Wire

When the Association of Independent Mortgage Experts (AIME)’s CEO Katie Sweeney established Broker Action Coalition (BAC) – AIME’s grassroots network that initiates communications between mortgage brokers and their legislators – in 2022, it was initially to gauge the industry’s appetite for advocacy and reform. “Part of the goal of the association was to make sure that we were diversifying our areas of focus and creating influence across the industry in a variety of spaces, with advocacy being t

Finance 398
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Ariana Grande sells Hollywood Hills pad to Bad Bunny at a loss

Inman

The pop star sold the secluded home to Bad Bunny in an off-market deal for $8.3 million, well below the $8.9 million she paid for it in 2021.

Marketing 146
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Why Buyers Are Turning to Homes with Dopamine-Inducing Decor

Sotheby's International Real Estate

Jason Friedman and Ruby Friedman – Daniel Gale Sotheby’s International Realty Dopamine increases your happiness, alertness, concentration, and motivation. The best part? With the right stimulus, your brain manufactures it for you. That’s why dopamine decor has become such a popular and powerful aesthetic when furnishing the home. Following the trend of “dopamine dressing” in fashion—where colors and textures can help activate the “feel-good neurotransmitter” in the brain—dopamine dec

Design 127
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10 things to do right now, so you’re not in the next wave of agent exits

Inman

Team leader Carl Medford and his regional leadership mastermind have developed these 10 strategies to help you return to the fundamentals so that you're ready to take on the challenges and opportunities that 2024 has in store.

Agents 138
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Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024

RIS Media

In a speech sponsored by the think tank Brookings Institution, Federal Reserve Governor Chris Waller said he feels more confident and optimistic about the path of the economy than he has in the last three years, and painted a mostly rosy picture of the economy and the path for rate cuts in 2024. Waller is… The post Fed Governor Offers Optimistic View of Rate Cuts, Economy in 2024 appeared first on RISMedia.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Office buildings are at ‘the beginning of a crisis’

Inman

Landlords are confronting the fact that their commercial real estate holdings are becoming increasingly obsolete.

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How Millennials are Feeling About the 2024 Housing Market

RIS Media

A big conversation amongst the real estate struggles of recent years has been the barrier of millennials to break into the housing market and become first-time homebuyers. Despite 48% of millennials feeling homeownership isn’t affordable with current market issues, 78% still feel purchasing a home is part of the American dream, according to a new… The post How Millennials are Feeling About the 2024 Housing Market appeared first on RISMedia.

Marketing 122
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NFX leads $80M round for Overmoon’s vacation home fintech

Inman

Overmoon, a company in the increasingly popular vacation rental market, is off to a stellar start in 2024, having secured $80 million in debt and equity funding to launch their tech-enabled solution for owners of vacation rentals, or those who inspire to be.

Equity 116
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‘Should Seattle remove encampments?’ Advocates debate

Seattle Times Real Estate

According to city data, 16% of people from encampments go to shelter, making many advocates see it as futile. But some see a purpose to the divisive issue.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Single-Family Permits Down in November 2023

Eye on Housing

Over the first eleven months of 2023, the total number of single-family permits issued year-to-date (YTD) nationwide reached 843,654. On a year-over-year (YoY) basis, this is 8.5% below the November 2022 level of 921,626. Year-to-date ending in November, single-family permits declined in all four regions. The range of permit decline spanned 6.8% in the South to 12.6% in the West.

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HomeSmart Heritage Joins HomeSmart Professionals Real Estate

RIS Media

In a strategic move to enhance support for its agents and thrive in today’s dynamic real estate market, HomeSmart Heritage of Fall River, Massachusetts, has officially joined HomeSmart Professionals Real Estate. Serving the Rhode Island, Massachusetts and Connecticut markets, this expansion marks a significant milestone for HomeSmart Professionals, paving the way for increased success and… The post HomeSmart Heritage Joins HomeSmart Professionals Real Estate appeared first on RISMedi

Agents 114
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Arched Storefronts Will Replace Razed Row on Prime Williamsburg Block

Brownstoner

The last bits of remaining storefronts in a row of five on a prime stretch of Bedford Avenue were demolished in the last month or two, and a rendering has gone up on the fence. Three renderings on a retail rental listing for the development at 184-192 Bedford Avenue show… Read More > The post Arched Storefronts Will Replace Razed Row on Prime Williamsburg Block appeared first on Brownstoner.

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@properties Targeted in Illinois Commission Lawsuit

RIS Media

@properties | Christie’s International Real Estate—the largest residential real estate brokerage firm in Illinois and the eighth largest in the U.S.—is the latest in real estate to face a class action lawsuit involving commissions in the wake of Burnett vs. NAR. The company is named in a complaint filed by plaintiff and homebuyer James Tuccori… The post @properties Targeted in Illinois Commission Lawsuit appeared first on RISMedia.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.