Wed.Dec 20, 2023

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How top real estate creators (like you) are cracking the algorithm

Inman

Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup.

Agents 184
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25 Real Estate Holiday Movies to Watch This Christmas

Realty Biz

The holiday season has arrived, inviting many to snuggle up and enjoy their favorite Christmas movies. Have you picked yours yet? Here are 25 Real Estate Holiday Movies featuring fabulous properties, from ornate cottages to palatial mansions and castles. The Holiday (2006) : A heartwarming tale of two women who swap homes for the holidays and find love in unexpected places, surrounded by charming English cottages and cozy American houses.

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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

It was late 2022 and Mike was feeling the pressure. Mortgage rates had climbed close to the 7% range and he was determined to remain competitive on pricing with rival loan officers in North Carolina. But there was a problem: pricing exceptions, in which the lender takes the hit, were becoming scarce at his company. So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation fr

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3 ways commissions lawsuits will change the industry

Real Estate News

Lending changes, outside-the-box compensation options and some amount of agent attrition are likely outcomes, say T3 Sixty executives.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Mortgage applications fall despite declining mortgage rates

Housing Wire

Mortgage demand fell for the first time since November as mortgage rates reached their lowest level since June 2023. Total home loan applications decreased by 1.5% for the week ending Dec. 15 compared to the previous week, according to data from the Mortgage Bankers Association (MBA). Mortgage rates for the 30-year fixed loan averaged 6.83%, according to Freddie Mac ‘s Primary Mortgage Market Survey. “At least as of last week, borrowers’ response to this rate move was rather tepid,”

Mortgages 456
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Why Mortgage Rates Could Continue To Decline

Keeping Current Matters

When you read about the housing market, you’ll probably come across some information about inflation or recent decisions made by the Federal Reserve (the Fed).

Mortgages 260

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Home sales up after 5 months of declines

Real Estate News

Before making a small gain in November, existing home sales had been on a downward trajectory since July.

Sales 266
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Existing-home sales grew in November after months of declines

Housing Wire

Sales of existing-homes inched up in November, breaking a streak of five consecutive monthly declines. While sales are still tracking below last year’s levels, the gap between 2022 and 2023 has narrowed considerably. Existing-home sales grew 0.8% in November from the prior month , reaching a seasonally adjusted annual rate of 3.82 million, according to the National Association of Realtors.

Sales 432
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How was your year? Take the Inman Intel Index survey: December 2023

Inman

The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to the industry's most ambitious monthly survey.

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Title premium volume in Q3 falls 24% annually

Housing Wire

Title premium volume continued to drop during the third quarter of 2023, as limited housing supply and high interest rates took their toll on home sales. During the third quarter of 2023, the title industry generated $4.1 billion in title insurance premiums, down 24% year over year, according to the American Land Title Association’s Market Share Analysis , released Tuesday.

Title 421
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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NAR, franchisors ask for summary judgment in Moehrl suit

Inman

The National Association of Realtors, Keller Williams and HomeServices of America have all asked a federal judge in Illinois to rule in their favor before the Moehrl case goes to trial.

Brokerage 190
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Keller Williams announces new executive appointments 

Housing Wire

Keller Williams (KW) has appointed Wendi Harrelson as president of KWRI-owned regions and John Clidy as vice president of growth, the company announced on Wednesday. The appointments were effective as of Dec. 12. “Well-known across our ecosystem as servant leaders, Wendi and John will act as growth partners for our regional operating principals and regional directors,” Mark Willis, CEO of KW , said in a statement.

Principal 421
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1 in 4 agents are fielding client commission queries now: Triple-I

Inman

Brokerages have sprung into action as commission lawsuits proliferate — and not a moment too soon, according to the results of November's Inman Intel Index survey, released Wednesday.

Brokerage 184
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6 strategies to get more from your MLS searches

Housing Wire

Real estate agents and brokers , are you relying solely on that buyer drip you set up for your motivated and qualified clients? Has the drip run dry? It’s time to get more creative, aggressive and profitable with your MLS searches. Today we’ll show you how to deploy 6 creative ways to get more from your searches so you can get those buyers in contract faster.

MLS 421
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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People on the Move at Keller Williams

Real Estate News

KW promotes two longtime leaders to help enhance regional growth.

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Moehrl commission lawsuit defendants file motion for summary judgement

Housing Wire

The three remaining defendants in the Moehrl commission lawsuit filed a joint motion for summary judgement on Tuesday. The National Association of Realtors , Keller Williams and HomeServices of America , have asked judge Andrea Wood to rule on the suit based on the evidence that has been presented during the discovery period of the proceedings. “After almost five years of litigation, it is clear that Keller Williams Realty, Inc. had no involvement in the issuance and or enforcement of NAR rules

Brokerage 420
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Lower mortgage rates failed to spur homebuyers into action last week

Inman

Demand for purchase loans has picked up in five of the past seven weeks as mortgage rates continue a dramatic retreat from October highs on expectations of Fed rate cuts.

Mortgages 180
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2024 will be a better year for real estate recruiting: Relitix

Housing Wire

After a multi-year decline in agent movement between brokerages , Relitix’s Agent Movement Index suggests that this trend may be reversing. The index shows that, measured on a trailing 12-month basis, the amount of agent recruitment bottomed out in October of 2023 and has begun to increase. “After seeing less and less recruitment for nearly 30 months in a row, the tide may be turning,” said Relitix Founder and President Rob Keefe.

MLS 410
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Ocrolus grows clientele with new capabilities and document types

Inman

AI document automation platform signs 100 new customers in 2023 and now supports more than 1,150 types of documents to serve a growing number of use cases, including mortgage.

Mortgages 176
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Reasons For a Property Survey

RIS Media

Purchasing a home is a significant investment. It’s crucial to ensure that you clearly understand the property boundaries and potential issues that may affect your ownership. One essential step in the home-buying process is getting a property survey. We will explore the reasons for a property survey, when to complete one, and what it entails.… The post Reasons For a Property Survey appeared first on RISMedia.

Land 138
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Toes in the sand: Real Brokerage adds 40-agent indie in Carolinas

Inman

Carolina Sky Real Estate operates in North and South Carolina under the guidance of Sheila Fleming and Toni McIntyre. The company is on track in 2023 to close just under 300 homes worth a total $117 million.

Brokerage 176
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Exclusive Agency vs. Exclusive Right in Real Estate Contracts

RIS Media

In the realm of real estate transactions, one crucial aspect that both sellers and real estate agents must carefully consider is the type of listing contract they enter into. The Exclusive Agency and exclusive right-to-sell agreements are two common types of listing contracts. These contracts define the relationship between the seller and the real estate… The post Exclusive Agency vs.

Agents 136
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Sherry Chris, Tami Bonnell, women leaders share top advice for 2024

Inman

Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders.

Brokerage 175
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2023 Report Shows Growing Awareness, Value of Sustainable Features in a Home Sale

RIS Media

In March 2023, the National Association of REALTORS® (NAR) conducted an extensive survey of its members to explore sustainability issues within the residential real estate industry. The survey report, 2023 REALTORS® & Sustainability Report–Residential, shows a transformative shift toward eco-conscious practices among residential real estate professionals and homeowners.

Sales 122
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Bob Kelley Team boomerangs to BHHS Fox & Roach Realtors

Inman

After a roughly four-year run with Compass, the 18-person team has returned to Fox & Roach. The team closed more than $73 million in sales volume in the last year.

Closing 176
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Seattle continues to defy gravity, at least up in the sky

Seattle Times Real Estate

It turns out downtown Seattle is booming, if you know where to look, which is up. Life at street level is still ailing; Seattle's action lately is all in the sky.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Time for brokers, agents to bridge the Sitzer disconnect: LeBarton

Inman

Brokerages have been scrambling to get agents up to speed on commissions lawsuits — but they may already be in deeper than broker-owners realize, Inman's Director of Research tells Intel.

Agents 170
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Mastering Recruitment: Lessons from a Real Estate Journey

RIS Media

In the dynamic realm of real estate, success hinges on the ability to attract, recruit and retain top talent. Reflecting on my early days in the industry, the memories of my first listing, first buyer and inaugural closing flood back. Those experiences instilled in me a profound sense of confidence, akin to the surge that… The post Mastering Recruitment: Lessons from a Real Estate Journey appeared first on RISMedia.

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Life is the force that will define the 2024 spring housing market

Inman

Team leader and new Inman contributor Diana Sutherlin says agents must approach the spring market with enthusiasm, preparation and adaptability, and be ready to navigate every opportunity for clients.

Marketing 170
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Don’t Let These 15 Home Inspection Questions Trip Up Your Home Sale

HomeLight

Undergoing the home inspection process can be daunting for any home sale. As a homeowner ready to sell, you may feel confident about your home’s condition, but the scrutiny of a professional home inspection can bring about unexpected surprises. HomeLight spoke to Toni Vander Heyden , a top-selling agent in Rockford, Illinois , and Frank Lesh , executive director of the American Society of Home Inspectors, to answer all your burning home inspection questions upfront.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.