Tue.Dec 12, 2023

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3 simple, must-know truths about lead generation

Inman

What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently.

Agents 179
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Inflation data is good news for real estate in 2024

Housing Wire

Today’s inflation reports show that Federal Reserve rate cuts are in play in 2024 — not because of the labor market breaking, but because real rates are too high. If the labor market gets weaker, meaning jobless claims break over 323,000 on the four-week moving average, we can get even more rate cuts. The labor market is not there yet so for now we can focus on the fact that the Fed overhiked, and because of that, they have room to cut.

Land 491
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EasyKnock accused of deceptive practices, hit with fine

Real Estate News

The Massachusetts attorney general claimed the "buy-before-you-sell" company targeted financially strained homeowners through its sale-leaseback program.

Sales 291
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Copycat commission lawsuits hit the West Coast

Housing Wire

The copycat commission lawsuits have made it to the West Coast. A home seller plaintiff in California filed an antitrust lawsuit on Friday in U.S. District Court for Northern California, accusing the real estate industry of colluding to artificially inflate real estate agent commissions. The lawsuit was filed by Christina Grace, who sold a house listed on Bay Area Real Estate Information Services MLS (BAREIS MLS) in April 2020 and paid a commission to the buyer’s agent.

MLS 450
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Looking back on a year of mortgage rate madness

Real Estate News

While high borrowing costs brought the market to a halt in 2023, there are signs that mortgage rate relief is coming in 2024.

Mortgages 314
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loanDepot launches fully automated underwriting engine

Housing Wire

California-based mortgage lender loanDepot on Tuesday announced the launch of its fully automated underwriting engine called melloNow. The new system, which has been in beta-testing for the last several quarters, delivers a fully conditional loan approval “in minutes rather than hours or days,” the company said in a statement. Jeff Walsh, loanDepot’s mortgage president, said in a statement that the new underwriting engine allows the company to bypass “the delays and

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Mortgage rates fell 67 bps in November. Production was still down 10%

Housing Wire

In the mortgage business, November typically represents the start of the slow season. While mortgage rates cooled down significantly from October, it wasn’t enough to overcome seasonal, historic trends and low levels of inventory. Lock volume declined 10% last month from October, driven by a 12% drop in purchase locks, according to Optimal Blue ’s originations market monitor report.

Mortgages 441
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Tech Bytes: News from Follow Up Boss, CoreLogic, Cloze

Real Estate News

Zillow completes acquisition of Follow Up Boss; CoreLogic introduces mortgage insights tool for lenders; Cloze integrates with design platform Canva.

Design 272
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PrimeLending recruits several more top-producing LOs in Texas

Housing Wire

PrimeLending , a Texas-based retail mortgage bank, added 12 new loan originators as it attempts to grow market share within its existing Texas footprint. Among the newly added LOs in the fall included two LOs — John Muhammad ($25.72 million) and Hugo Ortiz-Pulido ($21.21 million) with a production volume of more than $20 million year-to-date, according to mortgage tech platform Modex.

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Redfin expands (and renames) its new agent-pay program

Real Estate News

San Diego and Orange County join San Francisco and LA as Redfin Next launch cities on Jan. 1. The program is designed to “remove the ceiling” from compensation.

Agents 257
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Homeowners are getting worried about flood insurance costs

Housing Wire

Homeowners are increasingly concerned with flood insurance premium hikes impacting affordability, Fannie Mae ‘s latest national flood survey showed. Despite people’s personal flooding experience, consumers have a poor understanding of the flood risk of their residence, particularly for those in high-risk zones, according to survey results. Fannie Mae conducted an online survey in late 2022 among a national panel sample whose addresses were in or near a Federal Emergency Management Agency

As-is 421
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Down Payment Assistance Programs Can Help Pave the Way to Homeownership

Keeping Current Matters

If you’re looking to buy a home, your down payment doesn’t have to be a big hurdle.

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Builders rediscover a tool from the 1980s that keeps new home prices from falling

Housing Wire

While sellers of existing homes have struggled with rising rates and softening demand, homebuilders have not only survived, but thrived in this market thanks to the use of mortgage rate buydowns , a tool more widely used by builders since their business is selling homes and clearing inventory. Research from the AEI Housing Center found that these buydowns are not only an effective tool to qualify income-constrained buyers and alleviate excess inventory, but they have also allowed builders to for

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Inman expands awards program to honor future leaders, AI trailblazers

Inman

Public nominations are now open in four awards categories for 2024, including a slate of new honors designed to spotlight achievements in artificial intelligence and recognize real estate's emerging leaders.

Design 196
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Council of MLSs welcomes new board members

Housing Wire

The Council of Multiple Listing Services announced its new board of director members for 2024 on Tuesday. The MLS trade group said the new directors will assume their roles starting Jan. 1, 2024. The two new directors elected to the board are Justin Haag, the general counsel and incoming president and CEO from Northwest MLS , and Chris Haran, the managing director and chief technology officer from MRED in Illinois.

MLS 420
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Cloze teams with design platform Canva for seamless listing magic

Inman

Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman.

Design 187
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Cenlar FSB, BaseCap partner on new servicing compliance program

Housing Wire

Cenlar FSB , the second-largest mortgage servicer and largest subservicer in the U.S., has partnered with financial services-focused data and analytics company BaseCap Analytics to pilot a new program designed to enhance regulatory and operational processes and compliance. The technology is designed to help businesses with “their data management and regulatory reporting by rapidly identifying data inconsistencies,” according to an announcement of the partnership.

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California homeseller who paid $50K in commissions files lawsuit

Inman

Christina Grace, a California resident who sold her home in Marin County, filed suit Friday against NAR, Compass and Keller Williams, among others, claiming she was stuck with hefty commissions.

MLS 184
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Consumer prices rose moderately in November, but housing prices remain sticky

Housing Wire

Inflation continued to edge down in November on a monthly basis, reinforcing the likelihood that the Federal Reserve holds interest rates steady at its final meeting of the year on Wednesday. Consumer prices were up 3.1% in November from a year earlier, down from 3.2% in October, according to data released by the Bureau of Labor Statistics on Tuesday.

MLS 403
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Inflation posted a modest 0.1% increase in November

Inman

The Consumer Price Index rose 0.1 percent between October and November and was 3.1 percent higher than a year earlier, suggesting interest rates will hold steady at this week's Federal Reserve meeting.

Marketing 183
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Inside a Modernist Masterpiece in Wine Country

Sotheby's International Real Estate

For the internationally renowned architectural firm Swatt l Miers, setting is practically as important as style. Their designs have long been recognized for a strong connection to the land and a blurring of the boundaries between impeccably crafted indoors and out. That distinctive harmony is readily apparent in the glass-enclosed spaces of this dazzling contemporary residence in Healdsburg.

Land 119
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Redfin expands commission-based model in Southern California

Inman

Redfin's new commission-based model, Redfin Next, is now available to agents in San Diego and Orange County. Agents will keep their W-2 status and benefits while getting commission splits of up to 75 percent.

Agents 179
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Gen Z Will Now Shape Rental Demand, Harvard Study Says

RIS Media

Millennials have been a generation of (mostly) renters for the past decade or two. Graduating to adulthood in the 2008 financial crisis, soaring housing prices and economic challenges left them with no alternative. Now, that era is coming to an end. While it had previously been reported that millennials had shifted from majority renters to… The post Gen Z Will Now Shape Rental Demand, Harvard Study Says appeared first on RISMedia.

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Simply Homes funded $22M to apply AI to home affordability crisis

Inman

Simply Homes applies a more proptech-oriented approach by using an artificial intelligence-generated performance model to determine what each property will require to reach livability and in time, profitability.

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Consumer Price Index Sees Small Rise in November

RIS Media

Inflation saw a small rise again in November, following no changes in October. After the recent pause in rate hikes from the Fed, this reading is in line with economist predictions that the Fed could continue the pause, and possibly halt rate hikes altogether. The Consumer Price Index saw 0.1% increase in its November reading.… The post Consumer Price Index Sees Small Rise in November appeared first on RISMedia.

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Adam Neumann’s secretive new apartment scheme is now live

Inman

The WeWork founder quietly scooped up $1 billion worth of apartment buildings near the peak of the multifamily housing market. His first building is now in lease-up. Here’s what we know.

Marketing 174
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Inflation Slows While Housing Costs Remain Sticky

Eye on Housing

Consumer prices rose slightly in November, with a decline in the gasoline index being offset by an increase in the shelter index. The ongoing slowdown in inflation increases the probability that the Fed is done increasing rates. However, even after peaking in March this year, shelter costs continued to put upward pressure on inflation, accounting for nearly 70% of the.

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Want to do more business? 5 tips for leading with kindness

Inman

Research shows that kindness can positively impact your business. According to luxury agent Nikki Beauchamp, incorporating kindness in your professional toolkit can pay dividends, both for others and for your own satisfaction.

Agents 172
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NAR + Tech: We Fuel the Future

RIS Media

NAR PULSE—NAR powers innovation in real estate. Through NAR’s Strategic Business, Innovation & Technology (SBIT) group, including its strategic venture arm, Second Century Ventures, we research it, we champion it, we advance it. We support those who are going to change the future of real estate, the way we live and the way REALTORS® work.… The post NAR + Tech: We Fuel the Future appeared first on RISMedia.

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How Andy Kurtz is leveraging tech to transform real estate

Inman

In the latest in his Snapshot series, team leader Brandon Doyle talks to Kopis CEO Andy Kurtz about how the real estate industry is harnessing custom, integrated tech solutions.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.