Coldwell Banker Real Estate Recognized by the Women’s Choice Award as a Brand Loved by Women
Women’s Choice Award® recipients have earned the 2021 award for being recommended by 9 out of 10 customers
MADISON, N.J. (January 25, 2021) – In a national survey conducted by the Women’s Choice Award, over 85% of the Coldwell Banker Real Estate LLC’s female customers who have had experience with the brand say they would recommend Coldwell Banker Real Estate to their friends and family. The Women’s Choice Award has recognized Coldwell Banker for its exceptional customer recommendation rating, earning the brand the coveted 2021 Women’s Choice Award®.
The exclusive set of products and services that earn the award have the honor of touting the Women’s Choice Award designation, honoring their achievement as having 9 out of 10 of their female customers highly recommend them. As recommendation ratings are the pinnacle for determining true brand loyalty and love, the Women’s Choice Award is a powerful indicator of a brand’s commitment to their customers. The Women’s Choice Award seal also represents Coldwell Banker’s commitment to empowering women to make the best consumer choices for themselves and their families.
The Women’s Choice Award is a significant and meaningful accomplishment in real estate because women are at the heart of most transactions. Women make or influence 91% of home buying decisions and make up two thirds of all real estate agents. Coldwell Banker has incorporated many diversity and inclusion programs committed to the advancement of women leadership efforts, including the CB Women initiative and What Moves Her campaign, that are dedicated to making sure women are provided with opportunities for career growth.
QUOTES
“At Coldwell Banker, we value women in real estate. I am beyond proud to work for a brand that empowers women to take on leadership roles and strives to make the industry better. Through our work with our Inclusive Ownership program and What Moves Her initiative, we are continuously exploring new ways to support leadership development, promote shared values, and provide resources for enhancing leadership tools and capabilities for women in the industry.”
– Liz Gehringer, chief operating officer of Coldwell Banker Real Estate
“Today’s marketplace is more cluttered than ever, yet women have less time than ever to sift through the saturated online options and store shelves. And with women on a constant hunt to identify the best brands for herself and her family, the Women’s Choice Award serves as a trusted endorsement and visual beacon of empowerment, simplifying her choices. When consumers see that other women recommend a brand, through the Women’s Choice Award seal, it provides an unparalleled level of trust and validation, putting her mind at ease- and that’s priceless.”
– Delia Passi, founder and CEO of the Women’s Choice Award
About Coldwell Banker Real Estate LLC
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. For the third year in a row the brand was named among the 2020 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages operate around the world with approximately 189,000 independent sales agents in the United States and more than 129,000 independent sales agents in 114 other countries and territories. Recognized for nine consecutive years as one of the World’s Most Ethical Companies, Realogy has also been designated a Great Place to Work three years in a row and one of Forbes’ Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
About WomenCertified Inc.®
WomenCertified Inc., home of the Women’s Choice Award sets the standard for helping women to make smarter consumer and healthcare choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., created the Women’s Choice Award as the first national award based on the ratings and preferences of women. Visit the official website at www.WomensChoiceAward.com to learn more.
Athena Snow
Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.
