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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Social media is going to be a vital piece of the “Gen Z Connection” puzzle. The use of social media platforms like Instagram, YouTube and TikTok allows us as experts to meet Gen Z consumers where they are every day. I would argue this is even smaller when it comes to consuming content across social media.

Branding 426
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Nominations for the 2023 Rising Stars close today!

Housing Wire

And this year, HW Rising Stars is combining forces with the RT Emerging Leaders award to recognize leaders 40 years and under in all categories of house — including real estate. The award recognizes leaders and young talent who are moving markets forward through a variety of roles in the housing economy.

Closing 377
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Compliance experts on navigating RESPA in a digital world

Housing Wire

In addition to advertising on websites or co-marketing with other real estate service providers, compliance experts also noted that industry professionals should also be aware of their social media behavior. Social media is also advertising and marketing, it is just a different platform, but it falls into the digital realm,” Ryan said.

Title 366
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Real estate agents’ 12-month prospecting plan

Housing Wire

There are several categories of events. Of course, post on social media. This is the type of event that gets a lot of media attention. Submit press releases to your local media. Event marketing can be key to success in building relationships and meeting new potential buyers and sellers.

Agents 427
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

Dedicating time each week to reading industry publications, attending thought-leadership webinars, and analyzing data from a variety of sources, i.e. customer feedback, social media engagement, website analytics and market research, helps me spot emerging trends and gain insights into what resonates with our audience.

Marketing 295
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7 money moves to make now for a prosperous 2024

Housing Wire

Some may require you to activate specific spending categories, so pay attention to bonus offers, and sign up to maximize your rewards. Marketing: Costs for advertising your business and listings, such as home magazines, social media, websites and billboards.

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Reverse mortgage pro fact-checks product claims by Dave Ramsey

Housing Wire

The reverse mortgage industry is perhaps overly familiar with having a need to fact-check certain claims about the product category made by financial commentators, some of which are very well-known by the general public while others are simply ubiquitous enough to warrant the need for competing educational materials.

Mortgages 381