Remove category housing-market-updates
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California’s ‘Master Plan for Aging’ is well received in its early days

Housing Wire

While this won’t lead to a “silver tsunami” when it comes to a flood of housing inventory, the impacts of an aging population are difficult to ignore. It also suggests that the Implementation Tracker be updated to include categories for each initiative’s area of focus rather than producing separate reports containing these designations.”

Equity 413
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Here’s how real estate brokers can aggressively attack operating costs

Housing Wire

The ongoing housing market decline, which saw existing-home sales fall 36% in 2022 alone (on a seasonally adjusted annual basis) and 41% overall to September’s low, is the sharpest (though not the deepest) in the history of this industry. As such, it certainly feels like that pendulum is a labrys slicing through our brokerage firms.

Brokerage 407
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RealScout launches seller lead nurture features

Housing Wire

Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It Features of the new RealScout Pro+ include Auto Nurture, Home Value Alerts and market activity alerts.

Agents 387
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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. There are several categories of events. February: Use Red Hot candies for a pop-by gift with the message, ‘It might be cold outside but the market is red hot!’ That market analysis can be your in-person event.

Agents 427
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The 2023 housing market is at odds with itself

Housing Wire

A paradoxical picture is emerging as the spring market is underway. On the one hand, elevated mortgage rates continue to erode buyers’ purchasing power, and in some markets, home prices are falling. All major housing market metrics point to a restrained housing market. What can we expect in 2023?

Marketing 417
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HW+ Member Spotlight: Omar Ennabe

Housing Wire

Below, Ennabe answers questions about the housing industry: HousingWire: What is your current favorite HW+ article and why? Chris Clow helps keep me apprised of what’s going on in my unique niche of the mortgage markets. I start my day with a cup of coffee and Chris Clow’s updates on the reverse mortgage market.

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Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them. The lender’s role in succeeding by helping its LOs succeed.